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1、,Unit 1 Advertising,Project,Do you have any idea of the top five ads groups in the world?,1 奥姆尼康 (Omnicom) 2 WPP集团 3 IPG (Interpublic Group) 4 阳狮(Publcis Group) 5 电通 (Dentsu),Try to find out the main idea of each paragraph,reading,Paragraph 1: Paragraph 2: Paragraph 3: Paragraph 4:,the definition of
2、 an ad campaign the target audience and how to determine the target audience what the ad campaign says how to reach the audience.,1.What do you know about an ad campaign? 2.What must you keep in mind when you start a successful advertising campaign? 3.Why do you need to research your audience? 4.Wha
3、t should your advertising campaign be based on?,Discussion,An ad campaign is an organized programme of advertisements using various types of ads to a particular audience.,A clear goal and target audience.,Because the right message needs to be created for right people.,Mainly on the target audience a
4、nd the media that reaches that particular group first.,Language Points,determine v. 决定, 确定, 测定, 使下定决心 定日期： determine determine the date The size of your feet determines the size of your shoes. 你两足的大小决定了你鞋的大小。,sth.,to do sth,that/wh-,Have you determined where you are going to spend the holiday? 你已决定在
5、哪儿度假？ determine to do sth.=be determined to do sth.=make up ones mind to do sth.下决心做 self-determine v.自主,自决 self-determination n.自主,自决(权),appeal to：move the feeling; attract 1.有感染力；有吸引力 Does these paintings appeal to you? 你对这些画感兴趣吗？ Bright colors appeal to small children. 鲜艳的颜色能够吸引小孩。,This music is
6、too old-fashioned to appeal to people any longer. 这首乐曲太过时，不再吸引人了。 2.向某人恳求帮助 appeal to sb. for help 为某事向某人发出呼吁 make an appeal to sb. for sth.,the way the audience will react 观众们反应的方式，其中the audience will react 是定语从句来修饰先行词the way。在定语从句中如果先行词是the way 后面的定语从句可以用that 或者in which 来引导，或者省略。 做某事 的方法: a way to
7、 do sth a way of doing a way + 定语从句（ that/ in which / 省略） Rafting is a good way to experience nature. Rafting is a good way _ _ people can experience nature.,in which,又如： 1.I dont like the way that (in which) you talked with your parents. 2.The way you choose to advertise should depend mainly on you
8、r target audience and which kinds of ads reach that particular group best.,The writing features of a handout include:,1.brief introduction of subject 2.supporting details 3.conclusion,Developing an ad campaign,Planning Its time to work in small groups. You are to discuss which of the subjects we are
9、 interested in and choose one of our ad campaign.,Preparing In this step, you are to meet, discuss the three important questions so that everyone has a clear idea about the goal and target audience in mind as well as the message in the ad and the media you will use to get your message across. You sh
10、ould divide the work so that group members will be responsible for a different task. Then discuss the three questions together first and decide which group member for each task.,Producing Now you each put what you have written together and add logos , proofread your ad campaign proposal and correct
11、mistakes if any.,Presenting At length, present your ad campaign to the whole class by taking turns to explain why you choose the topic. Everyone in each group should have a chance to speak. And display the logos and slogan for the rest of the class to see. You can hang them on the walls in the classroom.,Homework,1. Workbook: P91: B1&B2. 2. Unit Revision: Period 9.,Good staying with you!,The end !,
