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1、dvertising,A,Unit 1,Reading 2,Language items,Revision (Fill in the blanks),Advertisements have become a part of our life. There are two main t_ of advertisements. One is called c _ advertisements, which are m_ to p _ a product or s _ .But they dont tell people the c _ truth. Another one is called PS
2、As, which are often placed for f_. They d_ with many s_ problems, which often affect public w_.,romote,omplete,ree,eal,elfare,ervice,ypes,ommercial,eant,ocial,Language focus,be used to do research on play tricks on share with encourage sb. to do sth. believe in lie for free protect from be aware of
3、fall for,_vt. vi.为.做广告;为.宣传 2. _n. 登广告的人(可数) 3. _n. 做广告；广告业(不可数)： 4. _n. 广告；做广告(根据含义的具体与抽象可用作可数或不可数名词,advertisement,advertise,advertiser,advertising,advertisement,The manager wants to_ for a new secretary. Cigarette _should be banned. A commercial _ is one which someone has paid for to _ a product o
4、r service. I wrote a letter to the _to get more information about this new product. advertise B. advertisement C. advertiser D. advertising,A,D,B,A,C,A advertising B to be advertised C advertised D being advertising,Im here to apply for the position _ in yesterdays China Daily.,1. We are so used to
5、them be used to doing sth. get accustomed to used tohappened in the past be used to do sth e.g. I am not quite used to living here/city life. I used to live in Nanjing.,Para one,Bamboo _ houses.,1) 你以前常在星期天去钓鱼。,2) 从前这里有一家餐厅。,3) 竹子可以用来建造房屋。,You _ on Sundays.,_ a restaurant here.,used to go fishing,Th
6、ere used to be,can be used to build,4) 战争期间城堡用来作监狱。,During the war the castle _ a prison.,was used as,Ex: The new machine _production. However I_it. is used to increase; am not used to controlling is used to increasing; dont used to control used to increase; dont used to control used to increasing;
7、am not used to control,So 1 so much/ many/ little/ few 2 So occupied was she in her homework that she didnt realize that she was being watched by a stranger for a long time.,2. We are so used to them that we often do not even realize how many we see and hear in a day.,_ at the news that I didnt know
8、 what to say to comfort her. A. So sad she looked B. So sad did she look C. So sadly she looked D. So sadly did she look,A that B when C what D it,She was so excited _ she got the news that she was admitted into Beijing university.,3. I did some research on to share with you.,research: 1) n. do/cond
9、uct research on: 我正在做关于广告的研究。 2) V. to study 商人研究市场很重要。,I am conducting research on advertisements.,Its important for a businessman to research the market.,share with: use sth. together with e.g. Id like to share my book with you. Practice 1. She _ my troubles as well as my joys. A. shares with B. s
10、hares (in) C. spares 2. Could you _some time to come to our art exhibition? 3. Do you carry a _ wheel in the back of your car? A. share B . spare c. share with,B,B,B,An advertisement uses words and pictures to persuade people _ a product or service, or to _an idea. to buy believe B. buy believe C. t
11、o buy believe in D. buy believe in 2. Newspaple, magazines, the internet,radio and television are the most _places to find them. A. common B. usual C. normal D. ordinary,Para two,1 persuade sb (not ) to do sth 2 persuade sb into (out of ) doing sth 3 persuade sb of sth 4 persuade sb that,1. An adver
12、tisement uses words and pictures to persuade people to buy a product or service, or to believe in an idea.,persuade,即学即用 I _ him to go with me, but I failed at last. A managed to persuade B succeeded in persuading C tried to persuade D gave up persuading,believe in: to have firm faith in Many people
13、 dont believe in God. Practice: believe /believe in I dont _ ghosts. I _ that stories of ghosts were made up by human beings.,believe in,believe,2. A commercial advertisement is one which someone has paid for to promote a product or service.,商业广告是广告客户支付费用来促销某种产品或者服务项目的广告。,不定代词one 在定语从句中，可以用来 表示或指代的是
14、任何一种前文所提到的事 物（可数名词的单数形式）。这是一种泛指， 说明事物的类别。,Her husband is a middle school teacher, one who is very popular with young men. The wine shop that his grandfather used to have fifty years ago was one which could be found in every small town in England.,one = a middle school teacher,one = a wine shop,考例 Th
15、ere is still a copy of the book in the library. Will you go and borrow _? No, Id rather buy _ in the bookstore. (陕西2007) A. it; one B. one; one C. one; it D. it; it,你知道吗？ Adapting to new environment is a basic skill in life, _ you must learn even at an early age. A that B one C what D it,paid off,After years of hard work, his efforts finally _. 2. He will _ the money in monthly instalment 3
