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1、Chapter 1 Culture and CommunicationEssay1. Define high-context and low-context cultures and give examples of how communication messages may differ when the sender has to refuse to refund a purchase. (Assume the purchase is a personal digital assistant-PDA-and that the memory is insufficient to hold
2、all the data the purchaser finds he wants to load into it. The purchaser has used the PDA for two weeks and has requested a refund, but you have to refuse.)Ans: Page: 27-30 (to “different cultures”) Difficulty: Easy2. Define and discuss culture, explaining what it is and what it does. Furnish exampl
3、es. Refer to onstage and backstage culture.Ans: Page: 3-11 Difficulty: Moderate3. Discuss cultural change and give examples. Refer to deep culture and popular culture in your discussion.Ans: Page: 18-20 (before “typical reaction”) Difficulty: Moderate4. Discuss typical reactions to an unfamiliar cul
4、ture. Be sure to include ethnocentrism, assumption of superiority in your discussion.Ans: Page: 22-34 Difficulty: Moderate5. What is culture shock? Explain the 5 stages in culture shock and also touch upon reverse culture shock.Ans: Page: 16-19 Difficulty: Easy6. What are the differences between bia
5、s and prejudice? Give examples.Ans: Page: 25-26 Difficulty: Moderate7. Using the Schemata Model, explain how communication with a member of another culture takes place, and how increased understanding affects communication.Ans: Page: 30-32 Difficulty: HardTrue/False11. A good definition of culture f
6、or business communication purposes is “The food, the costumes, dances and celebrations of a country”.Ans: Page: 3-5 Difficulty: Easy12. Every culture is coherent and complete within itself.Ans: Page: 6-7 Difficulty: Moderate13. You are born with your culture in your genes.Ans: Page: 7 Difficulty: Ea
7、sy14. People in a culture interpret their life experiences in ways that validate that culture.Ans: Page: 7 Difficulty: Moderate15. Values motivate people.Ans: Page: 8-10 Difficulty: Easy16. Attitudes are the same thing as values.Ans: Page: 9-11 Difficulty: Moderate17. Eventually, because of the spre
8、ad of technology, everyone will have the same values.Ans: Page: 20 Difficulty: Moderate18. In order to understand a cultures values, you need only to learn the “dos and taboos” of behavior in that culture.Ans: Page: 14-15 Difficulty: Easy19. Culture shock is a sudden episode experienced by people wh
9、o go to a foreign culture.Ans: Page: 16-18 Difficulty: Moderate20. Reverse culture shock is the term given to the adjustment following re-entry into ones own culture after living abroad.Ans: Page: 19-29 Difficulty: Moderate21. The belief that everyone who encounters my culture will want to adopt it
10、is an assumption of my cultures superiority.Ans: Page: 20-22 Difficulty: Moderate22. The belief that my culture is normal and central to human experience is called the assumption of universality.Ans: Page: 22-23 Difficulty: Hard23. The belief that everyone underneath is just the same after all is he
11、lpful to business communication.Ans: False Page: 23 Difficulty: Moderate24. Stereotypes are not always negative.Ans: Page: 24-25 Difficulty: Easy25. All people have biases.Ans: Page: 26 Difficulty: Easy26. One way to view prejudice is “pre-judgment,” judging before the facts are assessed.Ans: Page:
12、25-26 Difficulty: Moderate27. Communication in high-context cultures tends to rely on context to communicate the meaning of the message.Ans: Page: 27-30 Difficulty: Easy28. Low-context culture communicators prefer to put their thoughts into words that avoid ambiguity.Ans: Page: 27-30 Difficulty: Eas
13、y29. Peoples patterns of thinking are the same regardless of culture.Ans: Page: 34-35 Difficulty: ModerateMultiple Choice31. Understanding another culture:a. is important for businesspeople because they can appear to be better informed.b. is best achieved through “dos and donts” listsc. enables busi
14、nesspeople to know why foreign associates believe and act as they dod. isnt necessary for businesspeopleAns: Page: 2-3 Difficulty: Easy32. Culture, for purposes of business communication, is:a. interchangeable with communicationb. values, attitudes and behaviorc. unnecessary to investigated. constantly changingAns: Page: 5-11 Difficulty: Easy33. Every culture is learned, and therefore:a. a person can describe his or her own culture completelyb. it is learnablec. it is something you know from birthd. it is not possible to live outside your own cultureAns:
