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1、NEW MEDIA Business English Reading 新媒体商务英语阅读,顾 渝 对外经济贸易大学出版社,Unit 3,Unit Selection,2019/2/24,顾渝-新媒体商务英语阅读 Unit 3,2,2019/2/24,2,顾渝-新媒体商务英语阅读 Unit 3,Text Interpretation,Exercise I,Exercise II,Exercise III,Exercise IV,Exercise V,Words and Expressions,2019/2/24,顾渝-新媒体商务英语阅读 Unit 3,3,Words and Expression
2、s,crowd-sourced adj. crowdsource v. funding a project or venture by raising monetary contributions from a large number of people, often via the Internet and without compensation: The teams use of Facebook to crowdsource accurate scientific data allowed the project to be completed on time. The newspa
3、per crowdsourced its investigation into the scandal. money laundering It is the corrupt financial process of making money obtained from an illegal source look like it came from a legal source: Anti-money laundering involves the laws and regulations designed to prevent criminals from generating incom
4、e through illegal activities.,2019/2/24,3,顾渝-新媒体商务英语阅读 Unit 3,2019/2/24,顾渝-新媒体商务英语阅读 Unit 3,4,Words and Expressions,comfort zone (Psychology) a situation or position in which a person feels secure, comfortable, or in control: encouraging people to work outside their comfort zone. consortium n. an as
5、sociation of financiers, companies, etc, esp one formed for a particular purpose: Hulu, the American video streaming service, is owned by a consortium of large media conglomerates including Time Warner, 21st Century Fox, Comcast, and the Walt Disney Company. consumer insight is an interpretation of
6、trends in human behaviors which aims to increase effectiveness of a product or service for the consumer, as well as increase sales for mutual benefit The Consumer Insight approaches retail challenges from the lens of our expansive retail experience.,2019/2/24,4,顾渝-新媒体商务英语阅读 Unit 3,2019/2/24,顾渝-新媒体商务
7、英语阅读 Unit 3,5,Words and Expressions,Peer-to-peer (P2P) adj. computing or networking is a distributed application architecture that partitions tasks or workloads between peers. Peers are equally privileged, equipotent participants in the application: They are said to form a peer-to-peer network of no
8、des.,2019/2/24,5,顾渝-新媒体商务英语阅读 Unit 3,(from: https:/en.wikipedia.org/wiki/Peer-to-peer),2019/2/24,顾渝-新媒体商务英语阅读 Unit 3,6,Words and Expressions,risk profile An evaluation of an individual or organizations willingness to take risks, as well as the threats to which an organization is exposed. A risk prof
9、ile is important for determining a proper investment asset allocation for a portfolio. Organizations use a risk profile as a way to mitigate potential risks and threats: A corporations risk profile attempts to determine how a willingness to take risk (or aversion to risk) will affect an overall deci
10、sion-making strategy. social proof It is a psychological and social phenomenon where people assume the actions of others in an attempt to reflect correct behavior in a given situation: Smart marketers know that social proof is the marketing tactic for easing the minds of worried customers,2019/2/24,
11、6,顾渝-新媒体商务英语阅读 Unit 3,2019/2/24,顾渝-新媒体商务英语阅读 Unit 3,7,Text Interpretation,Blockchain technology (e.g. Bitcoin) could undermine this assumption. (Para. 3) Kickstarter (Para. 5) Zopa (Para. 5) Fintech (Para. 7) Kabbage (Para. 7) Big Data (Para. 7) Soon sensor feeds from mobile phones, GPS, vehicles, a
12、nd wearables, can be part of this equation providing unparalleled risk and consumer insights, but all well beyond the data comfort zones of Banks. (Para. 7),2019/2/24,7,顾渝-新媒体商务英语阅读 Unit 3,2019/2/24,顾渝-新媒体商务英语阅读 Unit 3,8,Text Interpretation,In reality, this usually comes across as snobbish, imposing
13、, and considering the financial mishaps the financial industry has experienced lately a little hypocritical. (Para. 8) eBay (Para. 9) The new digital economy is all about social proof and usability. (Para. 9),2019/2/24,8,顾渝-新媒体商务英语阅读 Unit 3,Exercise I,TEXT Who Needs Banks, Anyway?,B,D,D,C,A,B,A,2019
14、/2/24,10,Exercise II,TEXT Who Needs Banks, Anyway?,2019/2/24,10,顾渝-新媒体商务英语阅读 Unit 3,Exercise III,TEXT Who Needs Banks, Anyway?,CORRECT,FROM,CORRECT,MANY,WITH,SELF,THE,BE,FOR,BEING,CORRECT,OVER,FURTHER READING: Five Ways Banks Use Big Data Analytics to Win Back Customer Confidence,2019/2/24,12,Exerci
15、se IV,2019/2/24,12,顾渝-新媒体商务英语阅读 Unit 3,FURTHER READING: Five Ways Banks Use Big Data Analytics to Win Back Customer Confidence,2019/2/24,13,Exercise IV,2019/2/24,13,顾渝-新媒体商务英语阅读 Unit 3,2019/2/24,14,Exercise V,FURTHER READING: Five Ways Banks Use Big Data Analytics to Win Back Customer Confidence,2019/2/24,14,顾渝-新媒体商务英语阅读 Unit 3,
