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1、此卷只装订不密封班级 姓名 准考证号 考场号 座位号 2018-2019学年甘肃省兰州第一中学高一上学期期末考试英 语注意事项：1答题前，先将自己的姓名、准考证号填写在试题卷和答题卡上，并将准考证号条形码粘贴在答题卡上的指定位置。2选择题的作答：每小题选出答案后，用2B铅笔把答题卡上对应题目的答案标号涂黑，写在试题卷、草稿纸和答题卡上的非答题区域均无效。3非选择题的作答：用签字笔直接答在答题卡上对应的答题区域内。写在试题卷、草稿纸和答题卡上的非答题区域均无效。4考试结束后，请将本试题卷和答题卡一并上交。第I卷（选择题）一、阅读理解A bright yellow “M” tells you th
2、at its a McDonalds restaurant; we also associate the cheerful theme tune “Im Lovin It” with the famous US fast food.A brands music has a similar effect on its customers as its logo. “It appeals directly to the heart, where consumers decisions are really made,” wrote Marketing Week.This is probably w
3、hy companies from around the world have recently focused more on building a “sonic (声音的) identity”.An example is the software company Tencent QQ. Since 2014, this Chinese company has been trying to trademark (申请商标权) its “Di-Di-Di-Di-Di-Di” notification sound. The trademark was finally approved on No
4、v 15, which means that Tencents “Di-Di-Di-Di-Di-Di” notification sound is now protected by law and can only be used by QQ.Sound and music can also help tell stories. In Game of Thrones (权力的游戏) there are so many characters that it is difficult to memorize them all. So, they wrote melodies (旋律) specif
5、ic to each family. The result is that characters do not only look familiar, but sound familiar too.“I think a huge reason why sound inspires action is that, on an unconscious level, we are always listening,” Lauren Nagel, executive creative director at Pandora Media, told GeoMarketing. “You can clos
6、e your eyes, but you cant shut your ears.”1What is the influence of a brands music, according to Marketing Week?AIt creates a relaxing environment.BIt helps to get customers attention.CIt makes the brand better known.DIt encourages consumers to make quick decisions.2The example of Tencent QQ is main
7、ly used to show _.Ahow companies value their sounds and musicBthe importance of trademark protectionCthe lasting impact of a brands musicDwhat makes a good notification sound3How does music help Game of Thrones?AIt helps to create more impressive scenes.BIt tells about the characters personalities.C
8、It suggests that important things are coming.DIt makes the characters easier to remember.Perhaps no one knows the power of imagination better than Chinese writer Liu Cixin. Until four years ago, Liu worked full-time as a computer engineer at a power plant in Shanxi province. He only wrote science fi
9、ction in his spare time. But it was during this time that Lius imagination took flight. He did what he might never have the chance to do in real life wander in space, fight with aliens, and visit planets light-years away.But even with such a powerful imagination, Liu, 55, probably hadnt expected tha
10、t he would become the first Asian to win the Hugo Award, science fictions highest prize, in 2015. Perhaps neither did he think that former US president Barack Obama would read his novel The Three-Body Problem, nor that on Nov 9 in Washington DC, he would win the 2018 Arthur CClarke Award for Imagina
11、tion in Service to Society. Its the first time a Chinese writer has ever won the award.In his acceptance speech, Liu said that he owed his imagination to Arthur CClarke (1917-2008), a famous UK sci-fi author. He said that reading Clarkes 1968 classic novel 2001: A Space Odyssey in the early 1980s ha
12、d a great effect on him.“My mind opened up like never before. I felt like a narrow river finally seeing the sea,” Liu said. “That night, in my eyes, the starry sky was completely different from the past. For the first time in my life, I was awed (使敬畏) by the mystery of the universe.”But no matter ho
13、w far away Lius imagination takes him, somehow his novels always stay rational.In The Three-Body Problem, for example, Liu tells a tale of aliens invading Earth. But unlike other alien stories, Liu talks more about relationships between civilizations(文明), rules of survival, and the meanings of life.
14、 And in The Wandering Earth, Liu looks ahead to the day when our solar system comes to an end and humans have to look for a new place to live. However, all his visions and solutions are based on “hard science”. Lius works arent simply daydreams.4What do we know about Liu Cixin?AHe became a full-time
15、 writer when he was young.BHe dreamed about wandering in space from childhood.CHe is the first Asian to win the Arthur CClarke Award.DHe is the first Chinese winner of the Hugo Award.5Liu Cixins words are used mainly to show _.Ahis interest in mysteries of the universe Bhis love of reading science fictionChis confusion when he started writing Dhis feeling after reading Clarkes work6Why did the author mention The Three-Body Problem and The Wandering Earth?ATo compare the different writing styles in the two books.BTo explain how Liu Ci
