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1、2017 高考英语阅读理解解析版汇编（65 ）阅读下列短文, 从给的四个选项 (A、B、C 和 D) 中, 选出最佳选项。体裁：记叙文话题：热点关注时间：7 分钟Does style really sell? How can the appearance of a product be more important than what it does? The battle between form and function rose again when James Dyson，British inventor of the Dyson vacuum(真空) cleaner that has
2、 sold in millions around the world，resigned as chairman of Londons Design Museum.It is widely believed that Mr.Dyson felt that the museum put too much stress on style at the expense of serious industrial design.Mr.Dyson accused the museum of not keeping true to itself.He may be right，but these days，
3、museums everywhere can no longer afford to be unique centers of scholarship and learning.Among competition for sponsorship，they must use exhibitions of populist culture ，nice cafes and shops or，best of all，a new building by Frank Gehry to increase visitor numbers.On the one hand，some producers can b
4、e too oldfashioned and too concerned with the importance of product engineering and the functionality of their goods.On the other hand，there are those who believe that how a product looks is more important.Design is indeed a broad term，involving both function and form.Typically，in any given product
5、area，it changes from the former to the latter.Clothing is a good example.But surely you would have to be a very shallow person to think somethings appearance is more important than what it does.Today nearly all goods at any given price point do much the same job.So almost the only way producers can
6、differentiate their products from those of their competitors is to create some sort of emotional connection with the consumer，which could be through the visual appeal of the product or its packaging，or the imagery( 意象) created by advertising.And what of the Dyson vacuum cleaner? Mr.Dyson may believe
7、 that people buy these machines because of the graphs showing their superior suction，but most vacuum cleaners do a good job；the main reason people pay extra for a Dyson is that it is a vacuum cleaner with a trendy brand.With its inside workings exposed，it is a bit like a Richard Rogers building with
8、 all its pipes shown in bright colors on the outside instead of being hidden inside.Functional it may be， but it is a bit of a trick，too.【语篇导读】英国吸尘器发明家 Dyson 因强烈反对设计博物馆太过注重外在的风格样式而辞职，他认为这里应该是研究学问的地方。1Mr.Dyson left the Design Museum because he thought the museum _.Adidnt increase the number of visito
9、rsBcouldnt provide scholarships for learnersCwasnt loyal to its original purpose of learningDdidnt have great appeal for serious industrial design解析推理判断题。由第一段的最后一句话和第二段的第一句可知，他辞职是因为设计博物馆太注重风格样式。他认为这里应该是研究学问的地方，他们的做法违背了这个初衷。答案C2Speaking of clothing，the underlined word“latter” refers to “_ ”Aaffording
10、 protectionBindicating ones identityCproviding warmthDmaking someone beautiful解析词义猜测题。根据文章内容可知，这里的 latter 指的是前面一句话中的 form，即外形。因此 D 项正确。答案D3What can we learn from Paragraph 4?AA product with convenient packaging sells well.BThe majority of consumers prefer to buy branded goods.CMost similarly priced
11、products are of a comparable standard.DEmotion contributes much to the development of advertising industry.解析细节理解题。由第四段的第一句可知，大多数指定价格的产品都做着同样的工作，即大多数相似价格的产品都有可比的标准。所以 C 项正确。答案C4What is the authors attitude towards the form of a product?AOptimistic. BSceptical.CDisapproving. DObjective.解析态度推断题。由最后两段的
12、内容可知，作者认为产品的外形还是很重要的，但也是个小花招，因此作者对产品外形持客观的态度。选 D。答案D阅读下列短文, 从给的四个选项 (A、B、C 和 D) 中, 选出最佳选项。体裁：记叙文话题：人物介绍时间：7 分钟(2014宁夏银川一中高三月考)Sam Walton，the founder of WalMart，was born in Kingfish，Oklahoma on March 29,1918.He was raised in Missouri where he worked in his fathers store while attending school.This wa
13、s his first retailing(零售业) experience and he really enjoyed it.After graduation，he began his own career as a retail merchant.He soon opened his first WalMart store in 1962 in Rogers，Arkansas.WalMart specialized in name brands at low prices and Sam Walton was surprised at the success.Soon a chain of
14、WalMart stores sprang up across rural America.Waltons management style was popular with employees and he founded some of the basic concepts of management that are still in use today.After taking the company public in 1970，Walton introduced his“profit sharing plan”The profit sharing plan was a plan f
15、or WalMart employees to improve their income dependent on the profits of the store.Sam Walton believed that “individuals dont win，while teams do”Employees at WalMart stores were offered stock options(认股选择权) and store discounts.These benefits are commonplace today，but Walton was among the first to im
16、plement(实施) them.Walton believed that a happy employee meant happy customers and more sales.He also believed that by giving employees a part of the company and making their success dependent on the companys success， they would care about the company.By the 1980s，WalMart had sales of over one billion dollars and over three hundred stores across North America.WalMarts unique decentra
