《商务英语unit6retailing》由会员分享，可在线阅读，更多相关《商务英语unit6retailing（22页珍藏版）》请在金锄头文库上搜索。
1、商务英语 Unit 6 Retailing,教材：新视野商务英语（上）,Unit 6 Retailing,Objectives Key vocabulary Lead-in Language focus Skills Business communication Homework,Objectives,When the learners finish learning this unit, they should be able to providing information on retailing collecting information on retailing,Language
2、focus,Indefinite, definite and zero articles Defining relative clauses Pronunciation,Skills,Writing: expanding notes Reading: bar codes Listening: shopping at IKEA,Key vocabulary,provision: 提供， 供应 of sth to sb e.g. The provision of a new library has been of great benefit to the students. 新图书馆的设立对学生大
3、有好处。 retail: 零售 retailer wholesale：批发 wholesaler,3.margin 书页的空白处 余地，差数，差额，利润：profit margin毛利润 边缘 4. retail outlet: 零售处，零售渠道 5. purchase: buy 6. department store: 百货商店 7.TV shopping channels: 电视购物频道 8. mail-order catalogue: 邮购目录,Lead-in Work in pairs. Look at the bar chart which shows reasons why peo
4、ple dont like shopping. Discuss these questions. What are the two main reasons people dont like shopping? What can retailers do about these two problems in your opinion?,Indefinite, definite and zero articles 不定冠词，定冠词， 和零冠词 a/an We use the indefinite article a/an before a singular countable noun whe
5、n we refer to it for the first time. e.g. I brought a mobile phone yesterday.,the We use the before uncountable, countable, singular and plural nouns. When we use the noun for the second (third, fourth) time. e.g. She works for a multinational companyThe company has branches all over the world. 2. W
6、hen it is clear from the situation who or what we are referring to. e.g. Lets get them from the supermarket.,zero article We do not use an article when we talk about things in general. with uncountable nouns e.g. Its difficult to get advice about this problem. 2. with plural nouns e.g. People want t
7、o work.,Defining relative clauses These clauses give important information about the noun. e.g. A retailer is a person who/that buys goods about the manufacturer. This is the department store which/which Peterson owns. We choose a relative pronoun depending on whether the noun is a person or a thing
8、 person : who; that things: that; which place: where time: when,More examples: I dont like door to door salespeople that put under pressure and try to sell you things you dont want. I like shopping malls where all my favorite shops are in one place I like shops that offer a wide variety of good. I p
9、refer sales assistants who let me look around by myself. I think it is important to have packaging that clearly shows the ingredients. The woman who is standing by the classroom is our English teacher, This is the room where Lu Xun once lived. The train that has just left is for Shanghai. I shall ne
10、ver forget the day when ( on which) we moved into our new house. The building which stands near the train station is a supermarket.,Pronunciation Listen to these sentences. How is the pronounced? You can order at any time of the day. The Internet offers you great choice. Its the new way to shop.,2.
11、Complete the sentences. Before a consonant the is pronounced : / Before a vowel the is pronounced: /i/ When it is stressed or emphatic the is pronounced: /i/,Reading: Checkout counter: the pay desk in a self-service Barcode: a pattern of thick and thin lines that represents information Manufacture:
12、a firm which makes or produces goods. Till display: an electronic screen which shows you how much to pay. Supplier: an agent who provides goods and services. Stock: all the goods a retail out let keeps to sell to its customers,3.Read the text carefully and label this barcode. 2._ 1._ 3._ 4._,978,058
13、2,33454,0,The code for a book or magazine,Manufacturer suppliers code,Product/package size,Check digit,4. What do these numbers from the text refer to? 13: 50: 880: 00183:,Number of digits in a barcode,The country code for the UK and Ireland,The country code for south Korea,The manufactures code for
14、 Cadbury,Listening 1.Frequency of visits to IKEA: _ 2.Opinion of IKEA products: _ 3.Opinion of IKEA stores: _ 4. Types of products she buys: _ 5. Aspects of shopping at IKEA she doesnt like: _ 6.Next trip: _,About twice per year,Very good range of products, good quality, environmentally sound,Nice t
15、o try out the products and see them, layout of stores is very good, easy for people with children,Functional items, e.g. bookcases, lamps, texiles and bed linen,Very crowed, long queues at the checkouts,January-for the sales call shops in the UK hold sales in early January,Business communication: telephoning Receptionist caller,Smith, Thomas & Manton, Can I help you? Or Good morning, Smith, Thomas & Manton.,Can/could I speak to please? Or Id like to speak to Or Extension 8
