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1、Unit 1 Introduction to Business Writing,Teaching Objectives By learning this section, students are supposed to be able to Know the main characteristics and types of Business letters Master the elements and the layout of business letters Understand the essential qualities and writing principles Learn
2、 how to write a business letter in a correct format,http:/ Focus,Format of business letters Essential qualities and main principles of writing,http:/ to the development of international trade, business letters are more frequently used, they form a bridge to contact your business partner usually by n
3、otepapers, telegraph and e-mail. Whether the communication succeeds or not depends on the written message sent in your letter. Every letter you write is actually a sales letter, that is, youre always selling somethinga product, a service, a company image, yourself, or simply an idea. A good business
4、 letter can win new partners, contributes to promotion of the relationship between you and your clients, eliminates mutual misunderstanding and lessen the differences, otherwise, your inappropriate letter may cause new problems, lose clients and as a result, your letter will not reach your writing p
5、urpose.,http:/ types of business letters,two types: ordinary business letters and social business letters. 13 types of business letters, which are most commonly used in business communication as follows: Letters of Establishing Business Relations Letters of Credit and Status Enquiries Letters of Req
6、uest/Inquiries Letters of Quotation/Offer Letters of Counter Letters of Acceptance Letters of Payment Letters of Payment Demands Letters of Requests for Reference Letters of Packing Letters of Shipment Letters of Insurance Letters of Complaint/Claims/Settlement,http:/ of a business letter,Letterhead
7、(printed) 信头 Reference Number 编号 Date 日期 Inside Address 信内地址Attention Line 注意线 Salutation 尊称 Subject Line 标题 Opening Sentence(s) 开头语Body 主旨段落Closing Sentence(s) 结尾语 Complimentary Close 客套结尾语 Signature(handwritten)签名（手签） Signature(printed) 签名（打印）Identification Mark署名人身份 Enclosure Notation 附件注明 Postsc
8、ript 附笔 Carbon Copy Notation 副本注明,http:/ of Sentence Structures,The main purpose of business letters is to communicate the mutual requirements and find a more effective way to understand the differences both in culture and language. Here are some analysis examples we should pay attention to in sente
9、nce structures: ( Work in pairs, compare the sentences),http:/ -You check in the amount of $360 Keep in mind the fact that Held a meeting to discuss During the course of our research, Engaged in making a salary study,Edited -Your check for $360 -Remember that -Meeting to discuss -Our research reveal
10、ed that -Making a salary study,http:/ Expression: The contract enclosed herewith requires your signature before it can be executed and should be directed to the undersigned.,http:/ Style: Please sign the contract enclosed signature before it and return it to me.,http:/ Showy Conventional Comprehend
11、see, understand Be cognizant of know that Disbursements payments Corroborate confirm, make sure Initial first Ultimate final,http:/ Pleased return the Merlin compact copier that you claim arrived in a damaged condition. All shipping charges will be paid by us. The damaged copier is being replaced by
12、 another one. Very truly yours, （Non-personalized）,http:/ This afternoon I sent you s replacement of the Marlin copier by UPS, and you should have it by the time you receive this letter. Im sorry the first shipment was damaged. One of our representatives will drop by in a day or two to pick up the f
13、irst copier you receive. Thanks for your patience. Yours very sincerely, （Personalized）,http:/ approach: 1.Your presentation at the workshop was very enjoyable, provocative, and valuable. Natural: I certainly enjoyed your presentation at the workshop. I found it very provocative and valuable. . 2.Yo
14、u are to be congratulated on your promotion to product manager. Im delighted to learn about your promotion to product manager. Congratulations.,http:/ Your complaint about the quality of paper used in the forms we supplied you is regrettable. Better: Im sorry that the quality of paper in the forms we supplied you was not up to your expectations. 2.I dispute your assertion that the merchandise we sent inferior. Please look at the specifications on page 321 of
