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1、Unit 1 Advertising,Section Welcome to the unit & Reading Language points,语言点一,语言点二,语言点三,识记掌握,理解拓展,应用落实,识记掌握,识记掌握,理解拓展,理解拓展,应用落实,应用落实,课 时 跟 踪 检 测,(一)根据首字母提示及英文释义写出单词 1 : to behave in a dishonest way in order to win or to get an advantage, especially in a competition, game, or examination 2 : good at
2、doing something, especially something that needs special ability or training 3 : not guilty of a crime 4 : to make an illness or medical condition go away 5 : series of actions to accomplish a purpose,cheat,skillful,innocent,cure,campaign,6 : an opinion that you express about someone or something 7
3、: to help something to happen or develop 8 : to ask for information or advice from someone because it is their job to know something 9 : something that you do to deceive sb.or to annoy sb.as a joke 10 : to try to plan or achieve sth.,comment,promote,consult,trick,aim,(二)根据所给词性和汉语意思写出单词 11 adj.心理的；思想
4、的 12 adj.& adv.全国范围的(地)，全国性的(地) 13 n理解力，领悟能力；理解练习 14 vt. & vi.做广告，宣传 n广 告；广告宣传 n. 做广告；广告活动；广 告业 15 vt.说服，使信服 adj.有说服力 的 16 n气息；呼吸 v呼吸,mental,nationwide,comprehension,advertise,advertisement,advertising,persuade,persuasive,breath,breathe,17 adj.高兴，满意；乐于(做某事) adj.令人愉快的 18 vt.欺骗，愚弄 n傻瓜 adj. 愚蠢的 19 vt.
5、& vi. 使受益；得益于 n益处；救济 金；奖金 adj. 有益的 20 n智力，才智；情报 adj.有智慧的,pleased,pleasant,fool,foolish,benefit,beneficial,intelligence,intelligent,persuade vt.说服，劝说；使信服，使相信 (一)背诵佳句培养语感 (教材原句) An advertisement uses words and pictures to persuade people to buy a product or service, or to believe in an idea. 广告利用语言和图片
6、来劝说人们购买某种产品或服务或者是相信某种理念。 (鲜活例句)Dont let some advertisements persuade you into buying things you dont really want. 不要让一些广告诱导你去买些你并不真正需要的东西。,1,(二)归纳拓展全析考点 persuade sb.to do sth. persuade sb.into doing sth.,说服某人做某事,persuade sb.not to do sth persuade sb.out of (doing) sth. persuade sb.of sth./ that .,说服
7、某人不做某事,使某人相信,The US tried to persuade China to reduce its oil imports from Iran, but was refused. 美国试图说服中国减少对伊朗石油的进口，但遭拒绝。 I wanted to know how you could persuade him abroad for further study. 我想知道你是怎样说服他不出国深造学习的。 Can you persuade her out of her foolish plans? 你能劝她放弃她那些愚蠢的计划吗？ There was no way she c
8、ould him of her innocence. 她就是没有办法让他相信清白。,not to go/out of going,persuade,(三)明辨易混失误防范 比较 persuade, advise,用persuade和advise填空 Ive him to stop drinking by him many times. 通过多次劝说，我说服他戒了酒。,persuaded,advising,advertise vi. & vt.做广告，宣传 (一)背诵佳句培养语感 (教材原句)A commercial advertisement is one which someone has
9、paid for to advertise a product or service. 商业广告是广告客户支付费用以宣传某种产品或服务的广告。 (鲜活例句)They are going to advertise their products in the local newspaper. 他们准备在地方报纸上为他们的产品做广告。,2,(1)advertise for sth./sb. 登广告征求或寻找某物或某人 advertisement(ad) n. C 广告 (2)put an advertisement (ad) in / on 在登广告 advertiser n. 广告商，登广告者 a
10、dvertising n. U 做广告；广告活动；广告业,(二)归纳拓展全析考点,We should advertise for someone to look after our children. 我们该登个广告聘人来照看我们的孩子。 the local paper to sell your car. 在当地报纸上登一则广告来出售你的汽车。,Put an advertisement in,cheat vt.& vi.欺骗；作弊n.骗子；欺诈行为 (一)背诵佳句培养语感 (教材原句)There are laws to protect people from advertisements th
11、at cheat people. 有相关法律保护人们免受虚假广告之害。 (鲜活例句)He is not cheated who knows he is being cheated. 明白别人正在欺骗自己的人是不会受骗的。 (鲜活例句)What he said suggested that he was a cheat. 他说的话表明他是个骗子。,3,(二)归纳拓展全析考点,cheat sb. into doing sth. 哄骗某人做某事 cheat sb. (out) of sth. 骗某人的东西 cheat at / in 在中作弊,He cheated her into buying t
12、he cheap coat. 他骗她买了那件廉价的衣服。 The salesman cheated him all his money. 那个推销员把他所有的钱都骗走了。 Anyone caught cheating in the exam will be kicked out of the examination hall immediately. 任何被发现在考试中作弊的人将被立即逐出考场。,(out) of,(三)明辨易混失误防范 比较 cheat, fool,用cheat和fool填空 He is so young.Dont him into doing that. 他年龄这么小，别诱
13、骗他干那种事。 That shopkeeper his customers into buying the products of poor quality. 那家店主欺骗顾客购买劣质产品。,fool,cheated,cure vt.治愈；解决；纠正 nC药物，疗法；对策 (一)背诵佳句培养语感 (教材原句)This statement tries to fool you into assuming that the toothpaste cures bad breath, yet it does not say that! 这种表述试图愚弄你，让你认为这种牙膏能够治愈口臭，可广告上根本没有这
14、样说！ (鲜活例句)Better quality control might cure our production problems. 更好的质量管理可能会解决我们的生产问题。,4,(1)cure a patient (a disease) 治愈病人(疾病) cure sb.of sth. 治愈某人的疾病； 纠正某人的不良习惯 (2)a cure for sth. 的疗法；的对策,(二)归纳拓展全析考点,This medicine will cure you of your headache. 这种药可治好你的头痛。 Parents try to cure their children of
15、 bad habits. 父母们想办法纠正自己孩子的坏习惯。 The government is trying to find a good cure unemployment. 政府正试图寻找一种解决失业的好办法。,for,(三)明辨易混失误防范 比较 cure, treat,用cure和treat填空 The doctor him for his headache with a new drug but didnt him of it.,treated,cure,comment n. C，U评论，评价vt.& vi.评论，议论 (一)背诵佳句培养语感 (教材原句)The grocery just hopes that when you read the
