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1、1929DIXI 3/15PS7 Value proposition MD Swatch Profiler 130 30,000 19 1 StimulationSolutions SolidarityPrice / 1 Quality Proven Service Protech Personal Efficiency Customized Clanning Carefree Vitality Classic /New&Cool /Thrill&Fun Passion Aspiration Tranquil Purism Nature Fair Smart Shopping Total Co
2、st 1 3 35 Value Statements Pro- needs Anti-needs AVPActual Value Proposition 1 + - Eemotional Rrational 1825 2 2 3 1419 / 2029 3039 40 / 3 4 5 / 5 4 Meli Market Driver Meli 200150% Meli 29 101930% Meli 5 Lian Meli Lian/ Meli 6 Meli Meli Meli Meli Meli Meli 7 Meli 7Meli 6 Meli MeliTVPTarget Value Proposition Meli 8Meli MeliMeli 2 Meli PVP Projected Value Proposition Meli Meli / / Meil 9Meli 8Meli Meli Meli Meli 9Meli 80 2Meli Meli Meli Meli Meli 021-54038403021-54045899
