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1、how to use QFD for standard making-国际会议最终演讲稿good afternoon ladies and gentlemen:my name is shaoshasha,i am a senior in china jiliang university and majoring in business management. i am honored to be here to deliver an introduction of our group case study .this is our team member tanglihua ,sundan a
2、nd meas we all know. sony and lenovo both enjoy high reputation among the mass. therefore, as a famous brand over asia, sony petes with lenovo in domestic market only by obtaining the knowledge of the parative disadvantage and corresponding betterment, and this is the primary issue we should to sett
3、le. taking the customers demand as an base, we launched a market research and thereby get an understanding that the technical standard is the puters feature. since qfd is of great usefulness in analyzing dates, we apply it in our study in order to figure the approach of sonys improvement. in additio
4、n, quality function deployment is to help transform the customer wants into engineering characteristics for a product or service, prioritizing each product or service characteristic while simultaneously setting the development targets for the product or service. then according to the qfd analysis，we
5、 could get the new technical standards.based on market research we are able to get the customer satisfaction form. according to the form, we can figure that customers pay attention to laptops processing speed, weight, memory mount and corresponding cognition and perception. technological indicators
6、for processing speed are basic frequency and internal memory, for weight is material, size and thickness; for volume is hard disk. these are the features for these technical indicators, in term to lenovo and sony.then let me to explain qfd of snoy laptop. first we rank the significance degree of cus
7、tomer need thereby to conclude the planning matrix. after customer needs are known, we can get technical requirement quality table relevancy, relationship matrix and correlation matrix(影响程度划分表)after pleting the above analysis, the house of quality is our final plan .from the key qualities characters
8、 setting, sony takes a leadership in basic frequency, material and hard disk .with drawbacks in size and thickness .while internal memory is neck and neck between us and lenovo. therefore we draw conclusions as follows:1、in terms of basic frequency, lenovo performs better, however, the difficulty fo
9、r improvement is relatively high. therefore, it is better to develop the attributes later rather than now.2、the amount of memory of sony and lenovo are equal; correspondingly we can take several steps to target a petitive advantage.3、as for material, sony has a patent for using light material and in
10、 contrast, lenovo does not. as a result, sony has an advantage. however, there are also some shortings, for instance: reliability. therefore .we should learn from the other petitors in order to improve our products.4、 when it es to the size, sony has some advantages, whereas size is the attribute wh
11、ich is of the lowest technological difficulty. hence in order to beat the petitors in the market, sony should be less than 11 inch.5、 the thickness of sony is among the best in the opening market; however it is difficult for development. consequently ir would better be delayed the technological impr
12、ovement.6、the most important one is hard disk, there is much potential for improvement ,therefore we want that the hard-disk can turn to 250g.from the improving goals, we can see the improvements we made in parameters of size and hard-disk to get the new technical standardsthis is our qfd analysis. if you have any ments about our case analysis, you are wele to contact us. thanks for your time.
