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1、 Group Introduction 集团介绍 CHOICE HOTELS INTERNATIONAL GROUP (CHINA) LIMITED (CHOICE HOTELS CHINA or CHIC) is an international brand institution that is authorized by CHOICE HOTELS INTERNATIONAL for the development of the CLARION brand, the top-class and best quality brand of CHOICE HOTELS INTERNATION
2、AL in the Greater China region. 精选国际酒店集团（中国）有限公司 （简称：精选国际戒CHIC）是经精选国际酒店集团授权，全面 负责其旗下等级最高、品质最佳的CLARION（凯瑞华晟）酒店系列在大中华区的市场拓展。 Founded in 1939, CHOICE HOTELS INTERNATIONAL is a world-renowned international hotel brand management institution, managing 11 hotel brands such as Clarion, Comfort Inn, Comfort
3、 Suites, Cambria Suites, Quality, Sleep Inn, Mainstay Suites, Suburban, Econolodge, Rodeway Inn and Ascend Collection. Now with more than 6,600 hotels in 30 countries worldwide, Choices room number has exceeded 510,000. 精选国际酒店集团是一家著名国际酒店品牌管理机构,成立于1939年；旗下拥 有Clarion、Comfort Inn、Comfort Suites、Quality
4、、Cambria Suites、Sleep Inn、 Mainstay Suites、Suburban、Econolodge、Rodeway Inn、Ascend Collection等十 一大系列酒店品牌；目前在全丕界近30多个国家连锁经营6600多家酒店，房 间总数超过51万间套。 In 2011, CHOICE HOTELS INTERNATIONAL ranked 6thamong the worlds top international hotel groups and 2ndamong the top franchised hotel brands . (www. H) CHOIC
5、E HOTELS INTERNATIONAL is a listed company on the New York Stock Exchange (NYSE: CHH). 根据酒店业权威杂志Hotel Magazine在 2011年发布的排行榜，精选国际酒店集团在全 球知名国际酒店中排行第六，特许经营酒店品牌排行第二；是纽约证券交易所的上市 公司（NYSE 代码：CHH）。 Our Brand Story 我们的品牌故事 1939 The company is founded as an association of independent hotel owners in Florida.
6、Quality Courts United becomes the first hotel chain in the United States. 集团在佛罗里达州以成立独立酒店经营协会为契机，成为美国第一家连锁酒店品牌品质庭院联 合酒店。 1941-1970 Being the first in the United States, Quality Courts United provides travel directories (1941), 24-hour front desk service and in- room telephone service (1954), guarant
7、eed reservations (1963), and toll-free reservations (1970). 1941年，第一家提供旅游指南的酒店；1954年，第一家提供24小时前台服务和客房内电话服务的酒 店；1963年，第一家提供担保预订服务的酒店；1970年第一家提供免费预订服务的酒店。 1972 Quality Courts United is renamed Quality Inns International. Within a few years, the original number of 38 company-owned hotels grows to a num
8、ber of 300 brand hotels owned by independent operators. 集团更名为国际品质客栈。在短短的几年内，由原来集团所有的38家酒店发展到300 多家独立的运营商所有的品牌酒店。 1974 Quality Inns International opens the first hotel in Europe, the Quality Motel in Ratingen, West Germany. 集团正式进入欧洲市场，第一家国际品质客栈位于西德雷庭根。 1981-1982 Quality Inns International is the firs
9、t in the industry to segment hotels into different markets and introduces the two brands Comfort Inn and Quality Royal (now Clarion). 集团首创美国酒店市场分类，引入了舒适客栈（Comfort Inn)和皇家品质 (Quality Royal)（现称凯瑞华晟 Clarion）两大品牌。 1984 Quality Inns International is the first hotel group in the USA to provide non-smoking
10、 rooms. 集团成为美国第一家提供无烟客房的入住酒店集团。 1987 Quality Royal is renamed Clarion. 皇家品质品牌重新命名为凯瑞华晟(Clarion)。 1990 Quality Inns International is renamed Choice Hotels International. By 2002, Choice Hotels International is the largest franchise hotel chain worldwide. 集团更名为精选国际酒店，2002年集团成为全球最大的特许经营连锁酒店。 Late 1990s
11、 CHI launches the Choice Privileges Reward program. 集团推出精选忠诚度优惠计划。 1995 CHI Launches ChoiceH, the first website in the lodging industry to offer real-time access to a central reservation system. 集团在美国首推网站预订服务，幵且提供实时的预订系统服务。 September 2005 CHI acquires Suburban Extended Stay Hotel, an economy extende
12、d-stay brand, which comprises 67 rural properties. 集团收购了郊外长住连锁酒店，旗下共有67家郊外酒店。 2008 CHI extends Choice Privileges reward program to Europe. The reward program surpasses the 7,000,000 member mark, and the latest number Choice got is 15,000,000. 集团把精选忠诚度优惠项目推广到欧洲。该计划在全球拥有逾700万的会员，戔至到2011年， 我们在全球已拥有1500
13、万会员。 2009 CHI launches the industry s first global iPhone application. 集团率先使用全球性酒店iPhone应用程序。 November, 2011 CLARION as the top-class brand of Choice Hotels International enters the Chinese hotel market, with the idea of creating an international five-star hotel brand that combines luxury and cultur
14、e. 集团旗下Clarion品牌进入大中华区市场，开创Clarion品牌豪华与文化相融的五星国际酒店纨元。 Brand Strategy 品牌战略 凯（凯（ki ) 和乐，欢乐 harmonious, happy 华（华（hu） 华夏，华风 Hu is the traditional culture of China. 凯瑞凯瑞.华晟华晟 (ki ru hu shng) 寓意： 和谐文化，光耀全球。 Clarion refers that a harmonious wind brings the culture of China to the worldwide. 瑞瑞 ( ru ) 吉祥，吉
15、利 auspicious, propitious 晟晟 (shng) 旺盛，兴盛 prosperous;thriving “Choice Hotels China - Cultural Hotels“ is the concept for Clarion. “Striving for the Best“ is the spirit of our service; Clarion brings the philosophy of “Profession, Excellence, and Great value“ to the operation of each hotel. Clarion al
16、so aims to increase the brand quality and publicity by technology, individualism and uniqueness, and provides hotel services for business men and global travelers. 凯瑞华晟酒店品牌系列尊崇“精选国际，文化酒店” 五星级品牌思想，秉承“精益求精”的服务精 神，倡导“专业、精品、物超所值”的酒店理念；以其品牌的科技化、人性化、差异化来提升服务 品质和知名度，为来自丕界各地的商务者和旅行者提供全方位的酒店服务。 Clarion has currently more than 300 upscale business hotels and resorts located in Europe, America, and Australia; the Greate
