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1、 2015 KPMG International Cooperative (“KPMG International”),a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG International. KPMG International provides no client services. No member firm has any authority to obligate or bind KPMG International or any oth
2、er member firm third parties, nor does KPMG International have any such authority to obligate or bind any member firm. All rights reserved.,To stand still is to fall behind,2015 Consumer Executive Top of Mind Survey, 2015 KPMG International Cooperative (“KPMG International”),a Swiss entity. Member f
3、irms of the KPMG network of independent firms are affiliated with KPMG International. KPMG International provides no client services. No member firm has any authority to obligate or bind KPMG International or any other member firm third parties, nor does KPMG International have any such authority to
4、 obligate or bind any member firm. All rights reserved.,The question is, how?,So the goal is to grow, 2015 KPMG International Cooperative (“KPMG International”),a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG International. KPMG International provides n
5、o client services. No member firm has any authority to obligate or bind KPMG International or any other member firm third parties, nor does KPMG International have any such authority to obligate or bind any member firm. All rights reserved.,THE DRIVERS, ENABLERS AND DERAILERS OF GROWTH:,Omni-channel
6、 and technology,Consumer trust,CSR and Sustainability,Data security,Supply chain,Consumer knowledge,Driver,Driver,Derailer,Enabler,Enabler,Derailer, 2015 KPMG International Cooperative (“KPMG International”),a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KP
7、MG International. KPMG International provides no client services. No member firm has any authority to obligate or bind KPMG International or any other member firm third parties, nor does KPMG International have any such authority to obligate or bind any member firm. All rights reserved.,Consumer tru
8、st,1 in 3 executives said building consumer trust would be an area for increased investment over the next year.,This is the top area of focus after growth.,Driver,$, 2015 KPMG International Cooperative (“KPMG International”),a Swiss entity. Member firms of the KPMG network of independent firms are a
9、ffiliated with KPMG International. KPMG International provides no client services. No member firm has any authority to obligate or bind KPMG International or any other member firm third parties, nor does KPMG International have any such authority to obligate or bind any member firm. All rights reser
10、ved.,“No matter how good your product or service is, you will not be able to grow without the trust of your customers.”,Willy Kruh,Global Chair, Consumer Markets KPMG International,Driver, 2015 KPMG International Cooperative (“KPMG International”),a Swiss entity. Member firms of the KPMG network of
11、independent firms are affiliated with KPMG International. KPMG International provides no client services. No member firm has any authority to obligate or bind KPMG International or any other member firm third parties, nor does KPMG International have any such authority to obligate or bind any member
12、 firm. All rights reserved.,Omni-channel and,technology,The growing role of the Internet throughout the path to purchase continues,to be critically important to companies ability to compete. Yet this area remains a significant challenge for many executives.,25%,said its a,top,challenge,Driver,Just o
13、ver half of the retailers surveyed offer a seamless shopping experience and slightly fewer offer mobile shopping 2015 KPMG International Cooperative (“KPMG International”),a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG International. KPMG International
14、 provides no client services. No member firm has any authority to obligate or bind KPMG International or any other member firm third parties, nor does KPMG International have any such authority to obligate or bind any member firm. All rights reserved.,55% Seamless shopping experience,52% Ability to
15、shop from a mobile device,Driver, 2015 KPMG International Cooperative (“KPMG International”),a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG International. KPMG International provides no client services. No member firm has any authority to obligate or b
16、ind KPMG International or any other member firm third parties, nor does KPMG International have any such authority to obligate or bind any member firm. All rights reserved.,“Becoming diagonal will help consumer companies cut through emerging technologies like smart watches or new payment methods that may be controlled by third parties.”,Jeanne Johnson,Head of Omni-Channel KPMG in the US,Driver, 2015 KPMG International Cooperative (“KPMG International”)
