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1、1,SSCI期刊投稿與研究方法,政大企管系 蔡維奇 彰化師大人管所 2006 年 12 月 29 日,2,Agenda,The conceptual model and methodology for two of my published papers Reviewers comments to each paper and my reply to reviewer concerns - sample, research design, procedure, etc. Lessons learned Final thoughts,3,The role of Methodology,Quali
2、ty of Methods and Analysis has been viewed by journal editors as one of the most important characteristics for publishable journal articles (17 of 60 items). See Desrositers et al. (2002). Writing research articles: Update on the article review checklist. In S. G. Rogelberg (Ed.), Handbook of resear
3、ch methods in industrial and organizational psychology (p. 460). Malden, MA: Blackwell.,4,Paper Reviewed #1,Tsai, W. C. (2001). Determinants and consequences of employee displayed positive emotions. Journal of Management, 27, 497-512. JOB JOB(1st revision) JAP JOM(1st revision) JOM(2nd revision) JOM
4、(accepted),5,Theoretical Model,Psychological climate for service friendliness,Employee displayed positive emotions,Purchase decision Willingness to return Willingness to recommend,+,+,Control variables Sex variables clerk experienced emotions,Control variables: Sex & age variables clerk professional
5、 ability,6,7,Methods,Measures,8,Methods,Measures (continued),9,Comments and Reply - 1,Sample - sample representativeness If customers who had a negative experience with a clerk declined participation more frequently, could you have oversampled positive customer reactions? Wouldnt customers and sales
6、 clerks in a worse mood be less likely to participate? I think this might only restrict the range of data in your sample,10,Comments and Reply - 2,Research Design - control variable You should also point out that there is a very great deal of variance in customer reactions not explained by your mode
7、l. JOB Editor,11,Comments and Reply - 2,Research Design (JAP version) there is still a great deal of variance in customer reactions which is not explained by the model in this study. Other potential predictors might be store atmosphere (e.g., music in the store, inside decoration), facilities (e.g.,
8、 space for rest, space for leisure), and the sales clerks behaviors other than displayed emotions (Yoo, Park, & MacInnis, 1998).,12,Comments and Reply - 2,Research Design several key variables that provide alternative explanations for your results are omittedFor instance, clerks emotional displays m
9、ight covary with price or customer characteristicsand no attempt to eliminate these alternatives. comments from JAP Editor,13,Comments and Reply - 3,Research Design - direction of causation Given the absence of an experimental or quasi-experimental design, no causal inferences can be drawn. Customer
10、 reactions may have caused displayed emotion or vice versa. comments from JAP Editor OK with JOM reviewers.,14,Comments and Reply - 3,Research Design (JOM version) because the data are cross-sectional, the direction of causality cannot be unambiguously determined. Nonetheless, some thoughts come to
11、mind that may partially mitigate this concern Because customers indicated their reactions toward the store AFTER they had encountered the employees emotional displays, it is less plausible to argue that customer reaction is in fact a cause of employee displayed emotions. After all, causes have to be
12、 antecedent to their effects.,15,Comments and Reply - 4,Procedure More description is needed of (a) how observers were trained, and (b) the actual process of observing the transactions. Were employees aware of the presence of the observers, for example? .,16,Comments and Reply - 5,Measures - constru
13、ct validity I am not sure that your measure of professional ability I encourage you to establish some argument for its construct validity.,17,Comments and Reply - 5,Measures . Alternatively, the sales clerks professional ability could be rated by customers. However, this would lead to the problem of
14、 common method bias I am unable to provide evidencegiven the kind of data I have.,18,Comments and Reply - 6,Measures - social desirability Do you think social desirability is driving the responses of the sales clerks for the PANAS scales.,19,Comments and Reply - 6,Measures I agree there was a possib
15、ility that sales clerks overstated their levels of positive affect. However, if social desirability was the major force, the variance of this variable should become relatively small. I checked the standard deviation value of PA reported in Watson, et al. (1988) and found that it was at a similar lev
16、el (SD=7.2; 5-point scale) to the value found in this study (SD=6.4; 4-point scale). Thusits effect should not be too serious.,20,Comments and Reply - 7,Measures (JOB initial version) - low alpha alpha for the displayed emotions measure was .51, suggesting that the six criteria were not sufficiently homogeneous. However, the creation of this variable was still deemed meaningful since each of these six criteria reflected part of
