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1、 专业留学生论文作业代写网站商科termpaper写作Product marketing商科termpaper写作产品营销导读：这是一篇商科termpaper范文，讨论了产品营销。在产品营销中，所谓的功效优先，就是用户在购买产品时首先考虑的就是品牌的功效，直接动机是求实。制约着消费者的购买意向，影响消费者是否购买这一产品而不是买那种产品的直接决定因素是产品的功效，而不是产品的价格和包装。功效突出，所以在用户中就树立了功效优先的销售优势，是产品的质量及功效优化的结果。 The way to improve the brand depends on the product quality and
2、efficiency internally, so that the used consumers can spread the brand by word of mouth. External publicity by marketing activities.The so-called efficiency priority means that the first consideration of the user when buying the product is the brand effect, and the direct motivation is to be realist
3、ic. The immediate determinant of whether or not a consumer will buy the product rather than the product is its efficacy, not its price and packaging. If be in at present on waterproof material market, brand amounts to 1000 kinds, 10 thousand breed. User when choosing to use the product, it is consid
4、ering the waterproof function, 2 it is durable, 3 it is operability, four is faced with all kinds of complicated environment and conditions of adaptive performance, etc., in all of various index, compare brand, the product efficacy to buy the products, this is efficacy priority, effect is the overri
5、ding choose this is the general customers in the selected item. Guangdong lianjiang xingheng high efficiency paint development co., LTD has developed a kind of floor heat insulation and waterproof enamel. Since it was put on the market for five years, the sales volume of the market has been increasi
6、ng by more than 20% year by year. The main reason is that the heat insulation and waterproof of the floor are solved in place at the same time, and the heat insulation effect basically reaches 100%. Due to its prominent effect, it sets up the sales advantage of efficiency first among users, which is
7、 the result of product quality and efficiency optimization.所谓的效率优先级意味着用户在购买产品时首先考虑的是品牌效应，直接动机是切合实际的。消费者是否会购买产品而不是产品的直接决定因素是其功效，而不是其价格和包装。如果目前在防水材料市场上，品牌达1000种，万种。用户在选择使用该产品时，正在考虑防水功能，二是耐用，三是可操作性，四是面对各种复杂环境和自适应性能条件等，各种指标，比较品牌，产品功效购买产品，这是功效优先，效果是压倒一切选择这是一般客户所选项目。广东连江兴恒高效涂料开发有限公司开发了一种地板隔热防水搪瓷。自投放市场五年以来
8、，市场销量逐年增长20以上。主要原因是地板的隔热和防水同时解决，隔热效果基本达到100。由于其突出的效果，它在用户中首先建立了效率的销售优势，这是产品质量和效率优化的结果。The so-called brand promotion strategy is to promote the brand and the construction of enterprises in synchronization to form a long-term stable and coordinated development of strategic work. Through strategic prom
9、otion and improvement of various elements of the brand, such as the function of the brand, the innovation of the brand, the advantages of the brand, and the differences between the brand and similar products, etc., through various forms of publicity to improve brand awareness and reputation. Promoti
10、ng brand strategy requires both quantity and quality. Demand, that is, constantly improve the brand publicity; Quality, that is to constantly improve the brand reputation. When general consumers buy products, there are usually four steps in the decision-making process, namely awareness, information
11、collection, brand review and selection decision. One of the key links is brand review. According to the pattern of consumers choice of product brand, the brand of the product they purchased must be the known brand rather than the unknown product. And want to make consumer know, cannot leave the effe
12、ct of publicity. Chinese people have the motivation to seek name when buying commodities. Therefore, to adapt to the psychology of the motivation to seek name, it is necessary to constantly improve the image of the brand, which is the brand promotion strategy to be implemented by the enterprise. In
13、modern times, production, supply and marketing is the basic operation mode of all enterprises. However, with the improvement of peoples living standards, a new operating mode has emerged in enterprises, namely the integration of production, supply, marketing and use. This mode of operation fully ref
14、lects the purpose of the service and makes the integration of the service idea more effective. In particular, some newly established, the product has just entered the market of enterprise, in the awareness of the product influence in society is not high, the degree of social identity under the condi
15、tion of limited, use your own product model, using tree up to the example of project organization related customers to site visit the promotion, can have vivid, practical sensationalism. Several problems should be paid attention to when using the model promotion strategy. First, the product selected
16、 when making the model should be the most representative product of the company. Second, the construction method used when making the sample shall be the standard operation of the enterprises products, and shall not be separated from the standard operation of the enterprises products to make another set; Third, in the process of sample engineering, user representatives should be invited as far as possible to participate, while operating
