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1、从本学科出发，应着重选对国民经济具有一定实用价值和理论意义的课题。课题具有先进性，便于研究生提出新见解，特别是博士生必须有创新性的成果武汉投建SHOPPING MALL的实证分析以湖北团结SHOPPING MALL为例摘 要随着改革开放的不断深入和大型百货店的逐渐衰退,武汉地区商业在快速发展的同时,不断涌现出一些新的商业形态如：购物中心、量贩店、便民店、仓储式商店、专卖店等，它们的产生和发展为武汉的经济活跃腾飞做出了巨大的贡献。近年来国内外出现全新零售业态-shopping mall已经显出它无与伦比的优势。武汉经济环境优良，政策环境开放，人文环境充足，地理环境优越，居民消
2、费水平较高，市民消费者的消费理念正朝着国际大都市的方向迈进。武汉中南商业集团与湖北团结集团合资建立武汉第一家大型购物中心,该购物中心将以全新的理念、全新的机制营运操作,实施其大集团的发展战略，为武汉消费者提供一流的购物环境和休闲场所。本论文将从大环境来分析武汉发展shopping mall的必要性和可能性，并以团结shopping mall为例，从历史地理环境、经济政策环境、人文环境、竞争区位理论、商圈理论等角度全面认真地分析它的投资可行性。第一部分主要论述SHOPPING MALL的产生、定义、特点、分类、现状及未来发展趋势。第二部分主要对中国SHOPPING&
3、nbsp;MALL个案进行分析，以赛特、广州天河城为例，分析它们的成功和失败的原因，并结合国内外的具体事例总结出成功发展SHOPPING MALL的应该具备条件。第三部分针对武汉的大环境进行论述分析，得出武汉已基本具备发展SHOPPING MALL的硬件和软件条件。第四部分主要就以湖北团结SHOPPING MALL为例进行实证分析。运用区位理论、商圈理论等进行分析。第五部分就预测购物中心的未来发展趋势,并对团结SHOPPING MALL未来存在的风险进行分析。关键词: 区位理论 购物中心 商圈 AbstractWi
4、th the thoroughly development of reformation and opening, and the gradual declination of large-scale bazaar, along with the quick development of wuhan business, some entirely
5、new commercial retailing forms emerge, for instance: shopping mall inn warehouse ,etc. They play important role in the course of flourishing of wuhan economy. In recent y
6、ears, shopping mall has already appeared its nonparEil s economic circumstance choicenesspolicy circumstance openinghuman circumstance sufficient geographical circumstance superiority and so on.&
7、nbsp;The consumption level of Wuhan resident is relatively high, the consumer of Wuhan, and their consumption theory strides forward towards the direction of metropolitans.At prese
8、nt, commercial group of zhongnan Wuhan and tuanjie hubei group establish the first large-scale shopping mall, its fully new idea entirely new mechanism operationimplements developm
9、ent strategy of group,it will offer top-ranking shopping circumstances and recreation place toWuhan consumer.My article will analyze micro and macro circumstance of Wuhan, And feas
10、ibility and possibility of developing shopping mall in wuhan. Accordingly to tuanjie shopping mall. In the view of historical and geographical circumstance economic policy circumst
11、ancepopulation and civilization circumstance competition position circumstance, I earnestly analyze its feasibility of investment.The first part mainly describes the birthdefinitioncharacter Classific
12、ation current situation development trend of shopping mall.The second part mostly analyzes example of shopping mall of china. I entirely find out their successful and unsucces
13、sful reasons, and come to conclusion of successfully developing shopping mall at certain condition.The third part analyzes macro circumstance of Wuhan .I summarize up one conc
14、lusion that hardware and software conditions of Wuhan are sufficient to developing shopping mall.The fourth part demonstrates Hubei tuanjie shopping mall. I exert section theory&nb
15、sp;and shangquan theory.The fifth part mainly forecasts the future of shopping mall, and analyzes the venture of tuanjie shopping mall. Key words: position theory shopping&nb
16、sp;mall shangquan目 录摘 要 1第一部分 购物中心的产生以及发展趋势 4一 购物中心的产生 4二 购物中心的定义 5三 购物中心的特点 5四 购物中心的现状 5五 购物中心的分类 6第二部分 中国SHOPPING MALL的个案分析 6一 赛特购物中心淡出武汉 6二 广州天河城广场购物中心 7三 成功SHOPPING MALL应具备的条件 8地理位置要求 8经济环境要求 9人才环境要求 9政策环境要求 9第三部分 武汉发展SHOPPING MAL
