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1、为了适应公司新战略的发展，保障停车场安保新项目的正常、顺利开展，特制定安保从业人员的业务技能及个人素质的培训计划马云瑞士演讲Imsohonored.Ineverexpecttherearesomanypeoplecomingheretolistentomytalk.AndwhenIsittingthereIfeelsoimportant.Thankyou,thankyouverymuch.BeforemytalkIwouldliketoaskhowmanypeopleherehaveusedAlibabaservices.Good,notmany.Laughs.Andhowmanyofyouh
2、erehaveneverbeentoChina?Neverbeen,neverbeentoChina.Good,thankyouverymuch.Well,20yearsagoIcametoAmerica.MyfirsttriptoAmerica,toSeattle.BeforethatIlearnedsomuchaboutAmerica,frommybooks,frommyteachers,frommyschool,andmyparents.AndIthinkIknowenoughaboutAmerica.ButwhenIcametoAmericaIthoughttotallywrong.A
3、mericaisnotwhatIlearnedfromthebooks.AndinSeattleIfoundtheInternet,andthenIcamebackandtellmyfriendsthatImgoingtoopenacompanycalledInternet.Iinvited24ofmyfriends,hadatwo-hourdiscussion.Andfinallyunintelligible00:01:19wehadavote.23ofthemagainstme.Forgetaboutit.TheresnosuchkindofnetworkcalledInternet.Do
4、ntdoit.TheresonlyonepersonwhosaidJack,Itrustyou.Idontknowwhatthatis,butifyouwanttotryit,goahead,tryit.Becauseyourestillyoung.AtthattimeIwas30yearsold.SoIstartedmybusiness,withoutknowinganythingaboutcomputer,withoutknowinganythingaboutbusiness.Istartedmyfirstcompany,mywifeandIandaschoolmate.Weborrowe
5、dstartfromUS$1,000westartthebusiness.Itwassodifficult.Icalledmyselflikeablindmanridingonthebackofblindtigers.Jumpingaroundforthepast20yearsIsurvivetoday.Forthefirstthreeyearslifewasreallybad.IrememberItriedtoborrowUS$3,000fromthebanks.IttookmethreemonthsaskinganyfriendsIknowtoborrowthemoneyunintelli
6、gible00:02:22.Stillfailed,cozverybodysaidJackistellingalie,becausetheresnosuchnetworkcalledInternetin1996.Sooneday,later1996,ChinawasconnectedtotheInternet.Iinvitedtenmediafriendstomyapartment.IwanttotellthemImnottellingalie.ThereisanetworkcalledInternet.Wewaitedthreehoursandahalftoseethefirsttodown
7、loadthefirstpicture.AndpeoplesaidIsthatthinggoingtowork?AndIsayYeah,itllwork,butnottoday.Intenyearsitllwork.ButatleastitprovedthatIwasnottellingalie.Irememberwhenwetriedtohelpoursmallbusinesstosellonline.Nobodywanttosellbecausenobodycometobuy.Sofirstweekwehavesevenemployees,webuyandsellourselves.The
8、secondweeksomebodystarttosellonawebsite.Webuyeverythingtheysell.WehavetworoomsfullofthingsweboughtforNewYears,allgarbageforthefirsttwoweeks.Inordertotellpeoplethatitworks.Itwasnoteasy.Since1995to1999wefailed.Wegonowhere,ourbusiness,becausenothingwasready.In1999Iinvited18friendsofminewhocametomyapart
9、ment.Wedecidedtodoitagain.WecallthenameAndpeoplesaywhyAlibaba?WebelieveInternetisatreasureislandwhichopenssesameforsmallbusiness.AndweusedAlibababecauseitseasytospell,easytoremember.Andwewanttofocusonhelpingsmallbusiness.Becauseatthattimeweseeunintelligible00:04:26commercewiththeAmericane-commerceth
10、eyfocusonhelpingonbigcompanies,theyrefocusingonhelpingbigcompaniestosavethecost.WebelievedChinawedonthavealotofbigcompanies,wehavesomanysmallbusiness,andsmallbusinessitssodifficultforthemtosurvive.IfwecanusingInternetasatechnologytohelpsmallbusinessitllbefantastic.SowestarttosayifAmericaisgoodathelp
11、ingbigcompanies,justlikeAmericaisgoodatmakingbasketballweshouldplaypingponginChina,weshouldhelpthesmallguys.Andweshouldnothelpingsmallguystosavecost,becausesmallbusinessknowhowtosavethecost,butsmallbusinessshouldlearnhowtomakemoney.Soourbusinessisfocusinghelpingsmallbusinesstomakemoneyonline.Andwewa
12、nttomakethecompanylastfor102years.Andpeoplearecuriouswhy102years?BecauseAlibabawasbornin1999,lastyearwehadlastcenturywehadoneyear,thiscentury100years,nextcenturyoneyear.102acrossthreecenturies.Wegiveacleargoaltoanyemployees.Dontsaywearesuccessful,nomatterhowmuchmoneyweraised,nomatterhowmuchmoneywema
13、ke,nomatterhowmuchwehaveachieved.Dontforgetwewanttolive102years.Now,16yearspassed,wehaveanother86yearstogo.Becauseinnext86years,ifanytimewediewereneversuccessful.WhenIheardthisclubis108yearsoldIwassurprisedandshocked.Theressomuchwecanlearnfromthat.Well,todaynobodybelievedthatAlibabacouldsurvive,beca
14、usepeoplesayYouarefree,youretinyand,youknow,andespeciallywhenwetalkaboutwhenweIPOdpeoplesayAh,youareAlibaba,youaree-commerce.YourelikeAmazon.BecauseinAmericanpointofviewAmazonprobablyistheonlybusinessmodelfore-commerce.Butno,wearedifferent.ThedifferencebetweenusandAmazonisthatwedonotbuyandsell,butwe
15、helpsmallbusinesstobuyandsell.Wehave10millionsmallbusinessonoursitebuyandselleveryday.Andwedonotdeliverourpackages,althoughourselves,thoughwehavemorethan2millionpeoplehelpustodeliverover30millionpackagesperday.Wedonotownwarehouses,butwemanagetensandthousandsofwarehousesforothersmall,mediumsizeddeliv
16、erycompanies.Andwedonotowninventories,butwedohavemorethan350millionbuyers.Wehavemorethan120millionbuyerscomingtoshopeverydayonoursite.Andalso,wesellourrevenuelastoursaleslastyearwereUS$390billion.Andthisyear,possibly,wearegoingtobebiggerthanWalmartglobally.AndWalmartmanagethatsizeofbusinesshavemorethanmillionpeople;wegrowfrom18peopletotoday34,000thedifferencebetweenAmazonandustheothe
