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1、2007年上市新车型 New Model Launch in 2007,2006.12.04,竞争对手形势:未来3年内即将上市的新产品 Competitors Environment: New products in next 3 years,C,B,A,A0,A00,2006,2007,2008,Cadillac XLR,LaCROSSE,HQ3,Benz E,BMW523i,New Accord,Camry,C-triomphe,M6 variant,M6 Wagon,Epica GP,Galant,C301,New Bluebird,S40,V3,MPV,New Eastar,Santa
2、fe,M2,Excelle SW,Civic,M3,Focus HB,Sagitar,A5,Lifan520,New Qiyun,Lancer,FC-1,LG-1,Suzuki SUV,Tribute,Liana HB,Saibao 5,Bora GP/GT,311,Lova,206,B6,T21(C2),City,New Accent,New Polo,C1,F3,F2,S21,S12,300C,Grand Voager 大捷龙,Lambda,Legend,Previa,S80,RAV-4,C-car (SUV),V-crossover(MPV),B21,Rover 75,MG 7名爵,A3
3、?,Corolla-10,New Vios,Octavia,Stream,Airwave,L2,New Picasso,Sportage,407,Chery M,T15,Serena,Yaris,Click,Note,Rio HB/NB,M2 Demio,New Fiestra,Sail successor T268,T300,C3,Fabia,Superb,C5,Elysee GP,Mazda 5,Highlander,Magentis,Azera雅尊,New A0,Elantra HB,New Jetta,Model Y,New Elantra,Accord -8,D1,M3,New Al
4、to,Swift NB GP,New Familia,Dion,Zinger,B-B,B2,Logan,Megane,307 SW,HQE,C601,F11,F6,J300,Sunny Successor,Royaum successor,A级市场主要新竞争产品计划 New Competitive Products Plan of A Segment,Prius,Caddy,Tucson,Focus,Tiigo,Tiida NB,Tiida HB,Excelle SW,A5,New Qiyun,Sagitar,Civic,Focus HB,Mazda 3,Tribute,Bora GP,Cor
5、olla-10,RAV-4,T15 (SUV),Chery M (NB),Stream,Elantra HB,Sportage,A3 (probably not),New Picasso,Elysee GP,Peugeot307 SW,New Jetta,New Elantra,Logan,Cerato,Chevrolet (J300),Sunny Succeeder,New Family,B/C级市场主要新竞争产品计划 New Competitive Products Plan of B/C Segment,LaCROSSE,Royaum,SRX,Firstland,Crown,Reiz,A
6、6L,A4,Sonata NF,New Odyssey,Epica,New M6,C-triomphe,Camry,M6 Sporty,M6 Wagon,New crossover (V3),New Bluebird,New Accord,Accord-8,B6,Epica GP,Santafe,MPV,Legend,F11 (NB),Easter Succeeder (B21),Buick SUV (Lambda),Chevolet SUV,Previa(MPV),Serena,Megane,C5,Magentis,Azera,Mazda 5,Highland(SUV),Royaum Suc
7、ceeder (Statesman WM),Chevolet MPV (C-Crossover),407,2007年Octavia竞争对手形势 Octavia Competitors in 2007,Corolla,Sunny,Epica,Mazda 3,Excelle,Focus,Familia,Elantra,C-Triomphe,New Bluebird,Junjie,Civic,New Lancer,Bora GP,307,备注：中心内圈为核心竞争对手，中间圈为主要竞争对手，外圈为次要竞争对手 Note: Brand in the inner cycle stands for core
8、 competitor , brands between inner and outer cycle stand for main competitor, brands in outer cycle have less impact,Sonata,Santana 3000,Sagitar,Epica GP,Corolla-10,Tiida NB,Octavia核心竞争对手 Octavia Core Competitor,V.S.,Corolla,Octavia,Octavia主要竞争对手 Octavia Main Competitors,Sunny,Epica,Mazda 3,Focus,Fa
9、milia,Civic,307,Sagitar,Bora GP,对Octavia有一定影响的竞争对手 Competitors which have less impact to Octavia,C-Triomphe,New Bluebird,Elantra,M2,Excelle,New Lancer,Sonata,Santana 3000,Tiida NB,Octavia基于PQ35平台 Octavia Based on PQ35 Platform,Sagitar,Audi A3,Octavia,Touran,Golf,基于长度/宽度的车型分布 Models Position Based on
10、 Length/Width,Tiida NB,基于长度/轴距的车型分布 Models Position Based on Length/Wheelbase,Tiida NB,基于价格阶梯的车型分布 Models Position Based on Price Ladder,129,800,175,600,139,800,151,800,157,800,184,800,151,900,173,900,149,800,165,800,228,000,10,12,14,169,800,163,800,16,18,20,10,000 RMB,171,800,192,800,143,800,166,80
11、0,153,800,159,800,22,149,800,175,800,172,800,178,800,190,800,183,800,139,900,Focus,Corolla,Sunny,Epica,Sonata,118,000,149,000,128,000,139,000,Santana 3000,117,800,156,800,127,800,139,800,Excelle,130,800,137,800,Elantra,112,800,151,800,122,800,135,800,123,800,141,800,Civic,147,800,167,800,188,000,177
12、,800,178,800,157,800,Mazda 3,169,800,179,800,Sagitar,173,800,179,800,216,800,197,800,210,800,203,800,192,800,186,800,Familia,113,600,173,600,143,600,138,600,119,600,127,600,128,600,156,000,M2,85,800,128,800,116,800,105,800,84,900,124,800,119,800,104,800,Lancer,139,800,129,800,161,800,146,800,191,800,307,221,900,132,800,Bora,145,800,152,800,165,800,180,900,193,900,206,900,208,900,Bluebird,158,800,199,800,168,800,185,800,193,800,C-Triomphe,179,800,192,800,208,800,119,800,159,800,139,800,129,800,Tiida NB,
