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1、120112011 年湖南省高等职业院校商务英语专业抽考试题（试卷二）年湖南省高等职业院校商务英语专业抽考试题（试卷二）考试模块：商务英语谈判考试模块：商务英语谈判 考试时量：考试时量：150 分钟分钟一、注意事项一、注意事项1、所有考试项目均为机上操作。2、开考后，考生必须在 K 盘上新建一个文件夹，命名为：考生号（即考生当日抽考号码）+BUSINESS ENGLISH，考试结束前将答卷另存入该文件夹，否则答卷无效。3、考试期间如果遇到问题请及时找监考老师，不得私自更换电脑。4、考试过程中以及考试结束后，考生不得随意关闭电脑或重启电脑，否则造成数据丢失由考生本人负责。二、考试要求二、考试要求
2、（一）国际商务信息检索（一）国际商务信息检索1、阅读并理解所给信息；2、检索并筛选有效信息；3、填写并翻译所需信息。（二）外贸业务谈判（二）外贸业务谈判1、了解谈判双方背景，合理设计谈判对话；2、熟悉外贸业务流程和专业术语，灵活运用谈判策略；3、语言表达到位，交流畅通，环节紧凑。（三）外贸英语函电撰写（三）外贸英语函电撰写1、理解命题要求，确定函电性质；2、函电格式正确，字数达标；3、表达流畅，文字通顺，逻辑合理。（四）商务谈判案例分析（四）商务谈判案例分析1、阅读并理解所给案例；2、熟悉进出口业务流程，并运用跨文化交际技巧分析案例；3、借鉴国际贸易惯例，解决所给案例问题。2三、考试资料三、考
3、试资料（一）出口方基本情况（一）出口方基本情况CompanyHunan Provincial Light Industrial Products Corporation Ltd.Urlhttp:/ AddressNo.4 East Wuyi Road, Changsha, Hunan, ChinaZip code 410001Phone86-731-8 4447135Fax86-731-8 4447844（二）进口方基本情况（二）进口方基本情况CompanyTJ Morris Ltd.Urlhttp:/www.tjmorris.co.uk/Office AddressAxis Business
4、 Park, Gilmoss, Liverpool, Merseyside L11 0JA, U.K.Phone0151 530 2920Fax0151 530 2922（三）出口方信息（三）出口方信息After more than 30 years of great pains-taking development, the business of Hunan Provincial Light Industrial Products Corporation Ltd. (LIPC) has been increasingly enlarged. Now, its trade relations
5、 cover more than one hundred countries and regions; its total value of import and export reaches above 100,000,000US dollars. It has been awarded the honorable title of one of “the First 500 Enterprises in China” for four years continually.Comprising twelve business departments, five branch companie
6、s, four factories and six Sino-overseas joint ventures, LIPCs main business line includes: light industrial products, general merchandise, hardware, technology, porcelain, building material, textile and mechanism. Besides, LIPC also acts as an agent, under-taking processes with supplied samples, sup
7、plied drawings, or materials and compensation trade. 3Recent years saw LIPC introducing technology, updating equipment, developing new products and improving the quality of products. “DH”, “DEYI” shoes, “FEITIEN” bags and cases, balls, “SEA GULL” batteries, “JIN BAO” tissue, “LOTUS” thermos etc. are
8、 greatly welcome by customers all over the world.四、抽考试题四、抽考试题Section I 国际商务信息检索国际商务信息检索(30%)Directions: Read the following brief introduction to TJ Morris Ltd. from the official website of the company. A Brief Introduction to TJ Morris Ltd.TJ Morris Ltd. was established over 30 years ago by Tom Morr
9、is. Tom comes from a retailing family that has run shops for three generations. Following the family tradition, TJ Morris Ltd. remains a family-run and family-owned business. The business operates on one key principle: to sell branded goods at the lowest prices possible. The company now boasts over
10、250 stores and employs more than 7,000 staff. Its primary business is in its UK based Home Bargains stores, formally known as Home and employ more than 10,000 staff. Work is almost completed on the companys 35 million distribution centre at the Axis Business Park in Liverpoolwhich will enable it to
11、grow its 170-strong store network and further increase its turnover and create 800 new jobs for Merseyside. The companys ongoing success comes as a number of major high street retailers announce slumps in sales, shock profit warnings, and sliding share prices. (12)The company has launched a new corp
12、orate website along with the e-commerce site. It has reinforced its ambitious growth plans with the launch of a new e-commerce website, www.homebargains.co.uk. In addition, The companywhich recently joined The Sunday Times Top Track 100will use its 35m distribution centre in Gillmoss to supply onlin
13、e customers, as well as its 250 stores across the U.K. The website sells many of the same products that are available in Home Bargains stores, including toys and games, homeware, furniture and entertainment. However, shoppers can not yet buy food and drink via the site.“We are focusing on adding lar
14、ger high-value products first,” a spokeswoman said. “(13) As the website develops, the range will be expanded to include more items. Smaller items like food and drinks, plus toiletries like mouthwash and shower gel, are all in the pipeline.”The website also offers “Group Buys”, one-off special deals
15、 where there is a limited amount of stock available. Current deals include a Peppa Pig bed for 9.99 offering a saving of 40. The site also advertises the retailers “Star Buys” special offers and deals of the week. The move is TJ Morris second attempt at online retail. It launched in 2000, and it pr
16、oved very successful, being voted by customers as runner-up to Easy Jet in the Visa E-tail awards Best Value Website category. (14)The site ran for just under three years before it was closed, as the company concentrated on further store openings.Joe Morris, operations director of TJ Morris, comments: “We learned a lot through our initial e-commerce venture 10 years ag
