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1、English Correspondence For International Business,Introduction,Self-introduction,徐姗 Suzzan Ph.D. Economics 经济学博士 Graduated from huazhong university of science and technology 华中科技大学 Contact：mobile:15067141067Oicq:70973721E-mail:,Course introduction,Business EnglishA branch of English for specific pur
2、pose (ESP), standard English to be used in international business activities. All business letters have two main functions:A) To ask for and give a reply to an enquiry, offer, order or complaint.B) To keep a record of all the important facts for ready reference. Has its dominant features Enclosed pl
3、ease find a cheque for US$5000 in settlement of account to date. 随函寄上一张5000美元的支票以结清到本日为止的款项，望查收 Dear Sirs Yours faithfully,Business English correspondence Forms: Letters/Telexes/Emails/faxes Purpose: win agreement To get action To build good will To provide information How to achieve the purpose (wh
4、at we should learn in this subject) Writing format Business incoterms (International Commercial Terms ) Expressing methods and skills,Gains from the course,English reading comprehensionVocabulary and means of expression in business lettersRelevant trade knowledge (trade incoterms, trade flow and mea
5、ns of communication)Business letter writing, as well as E-C&C-E interpretation of documents,Arrangement of the subject,The layout of business letters Establishment of business relations Enquiry and offer Counter-offer Conclusion of Business Terms of payment (Establishment of L/C and amendment) Packi
6、ng, Shipping Marks and Shipment Insurance Complains and claims,Studying method,Deeply understand the basic theory of writing Study the example lettersMaster customary words, phrases, sentence patterns and expressing method in each phase of foreign trade businessExercise,The language of old-style bus
7、iness letters is often long and complicated. Such letters are liable to confuse the reader. A confused and over long letter may be put aside until someone explains its meaning, and this may mean delays. Nowadays, more and more people like to do business through a fax machine by sending faxes or even
8、 on the Web by sending e-mails. The E-commerce involves offering, ordering, enquiring, payment and complaint etc. But all these are still based on the business letters.,Here are two letters. One is an old-fashioned, pompous style of English, which is too long and complicates the message. The other i
9、s in a simple and clear style.,Old-fashioned Style Dear Sir, I beg to acknowledge receipt of your letter of the 15th inst. in connection with our not clearing our account which was outstanding at the end of June.Simple and Clear Style Dear Sir, I am replying to your letter of 20 July asking us to cl
10、ear our June balance.,Please accept our profuse apologies. We were unable to settle this matter due to the sudden demise of Mr. Green, our accountant, and as a result were unaware of those accounts which were to be cleared.I apologize for not settling the account sooner, but due to the unfortunate d
11、eath of Mr. Green, our accountant, we were not able to settle any of our outstanding balances.,We now, however, have managed to trace all our commitments and take pleasure in enclosing our remittance for 620 which we trust will settle our indebtedness.Please find enclosed our check for620, and accep
12、t our apologies for any inconvenience. Yours sincerely,Consideration 考虑周到 Courtesy 谦虚礼貌 Clarity 清楚易懂 Conciseness 简洁明了 Concreteness 真实确切 Correctness 准确无误 Completeness 全面完整,Essential Qualities in Business Letter Writing - the 7Cs principles,The 7Cs principles,Consideration 考虑周到-“your attitude”; “put y
13、ourself in your readers shoes” Questions: What are his needs, his wishes, his interests, his problems, and how I meet with them? What would be my own feelings, if I were to receive a letter of the kind I propose to write?,Compare: We wont be able to send you the brochure this month. We will send you
14、 the brochure next month. This kind of unfortunate incident will not occur in the future. Future transactions will be handled with the utmost care. We would like to take the opportunity at the fair to demonstrate our full range of products and services which we can offer our customers. Please join u
15、s at the fair and you will have the chance to see how our products and services can benefit you and your company.,Courtesy 谦虚礼貌Deal promptly with all letters needing a reply, if not, write and explain why Be sincerely tactful, thoughtful, and appreciative (not overdone) Omit expressions that irritat
16、e, hurt, or belittle Grant and apologize good-naturally, resist the temptation to reply as if you could not be in the wrong.,Compare: Your E-mail is not clear at all. I cant understand it. If I understand your E-mail correctly. If the goods were really damaged in transit, as you allege, we As you mentioned, the goods were damaged in transit, we .,Clarity 清楚易懂 Choose words that are short, familiar, and conversational. Construct effective sentences and paragraphs. (unity, coherence, and emphasis) Include examples, illustrations, and other visual aids when desirable,
