《兰蔻__半半ffl》由会员分享，可在线阅读，更多相关《兰蔻__半半ffl（14页珍藏版）》请在金锄头文库上搜索。
1、Report time：2011.11.2Authors of the: 肖洒、林静、张琳琳,The complex from the lancome rose 玫 瑰 的 兰 蔻 情 节,Brand background 品 牌 背 景,Lancome, founded in 1935, France, is by Armand Petitjean (Amanda petit Jr. let) founded the brand. As one of the worlds most famous brand high-end cosmetics, skin care and make-up
2、in lancome, perfume DuoGe products field, mainly to education degree, income level is higher, aged 25 to 40 years old mature women. 兰蔻诞生于1935年的法国，是由Armand Petitjean（阿曼达珀蒂让）创办的品牌。作为全球知名的高端化妆品品牌，兰蔻涉足护肤、彩妆、香水等多个产品领域，主要面向教育程度、收入水平较高，年龄在2540岁的成熟女性。,Brand origin 品 牌 起 源,In 1935 o-mans. “lets founded in Pa
3、ris lancome Syria may think screen castle to the castle name as a brand name. 1935年阿芒.伯蒂让创立兰蔻于巴黎的兰可思幕城堡,以城堡名字作为品牌名称. 1950 to 1960-introducing gourmet, magic, true love perfume. 1950年至1960年推出极品，魔幻，真爱香水。 1964 as lancome Europe lai (second line brand) 1964年兰蔻归入欧莱雅（二线品牌） In the 1970 s-march the American
4、 market, with high-grade elegant form conquered the western market.20世纪70年代进军美国市场，以高档优雅的形式征服了西方市场。 1983-lancome officially entered China (1935 Shanghai)1983年兰蔻正式入住中国（1935年 上海）,Lancome兰蔻,Cosmetics化妆品,Perfume香水,Protect skin to taste护肤品,Man 男士,Product categories产 品 分 类,Lancome perfume series 兰 蔻 香 水 系
5、列,Lancome perfume has six series: bright perfume series, miracle perfume series, cherish perfume series, charm perfume series, dream dreams inside man perfume series, miracle man perfume series. 兰蔻香水有六大系列：璀璨香水系列、奇迹香水系列、珍爱香水系列、梦魅香水系列、梦魅男士香水系列、奇迹男士香水系列。,Lancome bright perfume 兰 蔻 璀 璨 香 水,A classic swe
6、et atmosphere, as the eternal love story as meaningful hearts. 一款经典香氛，如同永恒的爱情故事般隽永人心。,Bright red feeling lady perfume figure 璀璨红情女士香水图,Bright perfume limited edition love perfume figure 璀璨香水爱恋限定版香水图,Charm man perfume 魅 惑 男 士 香 水,Lancomes sweet charm the expression is a kind of opposite to the harmon
7、ious! A wandering in the fragrance and flavor of the east between the ferns between one; A kind of pure and fresh sense and enthusiasm of the male overlap. 兰蔻魅惑男香表达的是一种对立的合谐！一种游荡在芳香蕨类与东方香精之间的相互对比；一种男性清新与感官热情的重叠。,兰蔻Hypnose Homme魅惑催眠梦魅男士香水,Lancome miracle man perfume兰蔻奇迹男士香水,Lancome skin care products
8、 兰 蔻 护 肤 产 品,Lancome through continuous scientific research achieved all womans dream: to lasting beautiful pursuit. 兰蔻通过不断的科学研究实现了所有女人的梦想：对持久美丽的追求。,JinChunZhuo yan essence milk金纯卓颜精华乳,JinChunZhuo yan essence milk at night金纯卓颜夜间精华乳,JinChunRun white essence milk金纯润白精华乳,Lancome make-up 兰 蔻 彩 妆,In the
9、womens lancome unique love created Rose DE France a sending out the wild Rose scent pink Bulgaria lipstick. 兰蔻以其对女性的独特热爱创造出了Rose de France一款散发着保加利亚野玫瑰香味的粉色唇膏。 This money has 20 different colors to send out attractive fragrant “lipstick is an art treasures, is a bright pearl in the world of colour ma
10、keup.这款有着20种不同颜色散发诱人芬芳的唇膏宛然是一件艺术的珍品，是彩妆世界中的一颗明珠。,Development concept 发 展 理 念,Innovation不断革新伦比And women friends togethe与女性朋友同行,Brand strategy 品 牌 战 略,Short term strategy 短期战略 Enterprise image advertising strategy (not direct advertising products, but the history of propaganda enterprise, strength, me
11、ntal) 企业形象广告战略（不是直接宣传产品，而是宣传企业的历史，实力，精神） Market development and advertising strategy (consolidate, to develop new markets, new DE sales channel) 市场开发与广告战略（巩固，开发新的市场，新德销售渠道）,Classic product analysis 经 典 产 品 分 析,“Global each sold two eyelash to cream in a make lancome“全球每售出两支睫毛膏中就有一支使兰蔻的”,市场细分 技术创新,谢谢观赏,
