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1、企业愿景、使命、价值观与 业务战略明晰指引, 2003韬睿咨询公司版权所有,韬睿咨询战略阐明方法 Strategy Articulation Road Map, 2003韬睿咨询公司版权所有,战略阐明过程(释例) 某国际性汽车公司公司中国分公司,企业愿景、使命、价值观与 业务战略明晰工作思路, 2003韬睿咨询公司版权所有,我们现在要阐明的是.,战略目标 Strategic Objectives,战略 Strategy,驱动因素 Drivers,愿景 Vision,使命 Mission,价值观 Values,关键绩效指标 Key Performance Indicators, 2003韬睿咨询
2、公司版权所有,企业未来想要达成的模样、境界,What the organization hopes to become,企业愿景 Shared Vision, 2003韬睿咨询公司版权所有,Example of Vision - General Motor Corporation,At GM, we are striving to create and maintain an environment that naturally enables the people of General Motors, its unions, suppliers, and dealers to fully c
3、ontribute and achieve personal fulfillment in the pursuit of total customer enthusiasm., 2003韬睿咨询公司版权所有,2010年成为全球第五大汽车品牌,Example of Vision - Hyundai Motor Group,to become one of the top five global automakers., 2003韬睿咨询公司版权所有,Ford Global Vision is of a corporate culture which provides a safe, inclus
4、ive, and supportive environment where diversity is valued and everyone is empowered to be authentic about themselves in the workplace, without fear of loss of opportunity, thus allowing them full realization of their potential and equal participation in all aspects of corporate life.,Example of Visi
5、on - Ford Motor Company, 2003韬睿咨询公司版权所有,Performance: FUN and Sporty! Brand Image: Increase marketshare Environment Safety Longevity Dependability,Example of Vision - Volkswagen Motor Company, 2003韬睿咨询公司版权所有,Example of Vision - Toyota Motor Corporation,Our Vision: Contributing to industry and economy
6、 through technology transfer, human resource development and vehicles that meet global standards at competitive price. Contributing to well-being and stability of team members. Contributing to the overall growth for our business associates and the automobile industry., 2003韬睿咨询公司版权所有,“Six Hondas in
7、every garage.”,Example of Vision - Honda Motors, 2003韬睿咨询公司版权所有,To be the No. 1 by far in the quality of Sales and Services, achieve a volume sale of 25000 units and service retention of 4 by the year 2010.,Example of Vision - Nissan Corporation, 2003韬睿咨询公司版权所有,我们现在要阐明的是.,战略目标 Strategic Objectives,战
8、略 Strategy,驱动因素 Drivers,愿景 Vision,使命 Mission,价值观 Values,关键绩效指标 Key Performance Indicators, 2003韬睿咨询公司版权所有,企业经营的事业定义及范围,The organizations business,使命 Mission, 2003韬睿咨询公司版权所有,描述“使命”时的考虑项目,客户 - 谁是公司的客户? Who are our customers? 产品及服务 - 公司主要提供的产品或服务是什么? What are our key products or services? 市场 - 公司在那一个行业
9、或目标市场中营运? To whom do we serve? 核心能力 - 什么是公司自豪的独特能力? What are our core competencies? 提供的利益 - 公司对客户及股东提供的主要价值利益是什么? What benefits do we provide our customers and stockholders?, 2003韬睿咨询公司版权所有,Example of Mission - Chrysler Vehicle,Our mission is to understand your needs and respond to them in a manner
10、that exceeds your expectations - every time. This includes:, Responding to customer inquiries within twenty-four hours Servicing customers in a fair, equitable, and professional way Resolving customer concerns in an agreeable manner, 2003韬睿咨询公司版权所有,Example of Mission - Toyota Motor Corporation,Our m
11、ission is to design, manufacture and market automobiles worldwide, while maintaining the high quality that meets global Toyota quality standards, and offer superior value and excellent after-sales service. We are dedicated to providing the highest possible level of value to customers, team members,
12、communities and investors., 2003韬睿咨询公司版权所有,Example of Mission - Nissan Corporation,“Our Mission is to ensure a total and recurring enjoyable ownership experience to each of our customers by following best practices in everything we do”., 2003韬睿咨询公司版权所有,Example of Mission - BMW Group,作为最成功的高档汽车和摩托车生产
13、商立足于国际市场, 2003韬睿咨询公司版权所有,我们现在要阐明的是.,战略目标 Strategic Objectives,战略 Strategy,驱动因素 Drivers,愿景 Vision,使命 Mission,价值观 Values,关键绩效指标 Key Performance Indicators, 2003韬睿咨询公司版权所有,The fundamental beliefs of the organization,价值观 Value,企业经营的基本理念, 2003韬睿咨询公司版权所有,Example of Value - Ford Motor Company,To provide a
14、venue for networking, socializing, and communication among Fords (including subsidiaries and affiliates) active or retired employees, contractees, and allies diversity of talent, skill and experience of our people To endeavor toward a safe work environment at Ford, free from all forms of harassment
15、To advocate for the business value of diversity within the workforce, 2003韬睿咨询公司版权所有,To create new value, excite and delight our customers through the best automotive products and services We value integrity, customer focus, creativity, efficient and nimble actions and respect highly motivated peopl
16、e and team spirit. We positively support environmental matters, safety and society.,Example of Value - Ford Motor Company (Mazda), 2003韬睿咨询公司版权所有,Elevation of the Japanese culture and national status Being a pioneer-not following others; doing the impossible Encouraging individual ability and creativity,Example of Value - Toyota Motor Corporation,
