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1、2015 广安市高考英语单项选择、阅读理解一轮练习（广安市高考英语单项选择、阅读理解一轮练习（2）及答案）及答案社会生活类-【2012、广东卷】Sports account for a growing amount of income made on the sales of commercial time by television companies. Many television companies have used sports to attract viewers from particular sections of the general public, and then t
2、hey have sold audiences to advertisers.An attraction of sport programs for the major U. S. media companies is that events are often held on Saturday and Sunday afternoonsthe slowest time periods of the week for general television viewing. Sport events are the most popular weekend programs, especiall
3、y among male viewers who may not watch much television at other times during the week. This means the television networks are able to sell advertising time at relatively high prices during what normally would be dead time for programming.Media corporations also use sports to attract commercial spons
4、ors that might take their advertising dollars elsewhere if television stations did not report certain sports. The people in the advertising departments of major corporations realize that sports attract male viewers. They also realize that most business travelers are men and that many men make family
5、 decisions on the purchases of computers, cars and life insurance.Golf and tennis are special cases for television programming. These sports attract few viewers, and the ratings (收视率) are unusually low. However, the audience for these sports is attractive to certain advertisers. It is made up of peo
6、ple from the highest income groups in the United States, including many lawyers and business managers. This is why television reporting of golf and tennis is sponsored by companies selling high-priced cars, business and personal computers, and holiday trips. This is also why the networks continue to
7、 carry these programs regardless of low ratings. Advertisers are willing to pay high fees to reach high-income consumers and those managers who make decisions to buy thousands of “company cars” and computers. With such viewers, these programs dont need high ratings to stay on the air. 1. Television
8、sport programs on weekend afternoons _.Aresult in more sport eventsBget more viewers to play sportsCmake more people interested in televisionDbring more money to the television networks2. Why would weekend afternoons become dead time without sport programs?ABecause there would be few viewers.BBecaus
9、e the advertisers would be off work.CBecause television programs would go slowly.DBecause viewers would pay less for watching television.3. In many families, men make decisions on _. Aholiday trips Bsports viewingCtelevision shopping Dexpensive purchases4. The ratings are not important for golf and
10、tennis programs because _.Atheir advertisers are carmakersBtheir viewers are attracted by sportsCtheir advertisers target at rich peopleDtheir viewers can afford expensive cars5. What is the passage mainly about?ATelevision ratings are determined by male viewers.BRich viewers contribute most to tele
11、vision companies.CSports are gaining importance in advertising on television.DCommercial advertisers are the major sponsors of sport events.【要点综述】本文讲述的是通过在星期六和星期日的下午播放一些电视节目来吸引那些高收入的人来看，给广告带来了极大的效益。说明体育在电视广告中起着很重要的作用。1. D 细节理解题。由文章的“Sports account for a growing amount of income made on the sales of
12、commercial time by television companies.”看出在这个时段做体育广告会给电视台赚很多的钱。故选 D。2. A 细节理解题。从第二段看出在这个时段看电视人很少，所以是 dead time。故选 A。3. D 细节理解题。从第三段many men make family decisions on the purchases of computers, cars and life insurance.看出在美国家庭男士在购买贵重物品上做决定。故选 D。4. C 细节理解题。根据第四段的内容“However, the audience for these spor
13、ts is attractive to certain advertisers. It is made up of people from the highest income groups”可推知不是为了让他们看高尔夫这些运动的，而是为了吸引这些高收入的人。也就是说“他们面对的都是一些富人”。故选 C。5. C 主旨大意题。文章开篇点题，讲的是通过在星期六和星期日的下午播放一些电视节目来吸引那些高收入的人来看，给广告带来了极大的效益。说明体育在电视广告中起着很重要的作用。故选 C。【四川省绵阳绵阳市市 2014 高考英语语一模一模试题试题】 单项填空（共单项填空（共 15 小题，每小题小题，
14、每小题 1 分，满分分，满分 15 分）分）从题中所给的 A、B、C、D 四个选项中，选出可以填入空白处的最佳选项，并在答题卡上将该项涂黑。21The boss wanted an assistant with knowledge of French and work experience.Aa；不填 Bthe；he Ca；the Dthe；不填22It is a set rule that all payments _ be made by the end of the month.Awill Bshall Ccan Dmay23-Will you join us in the game?-
15、Thank you, _ Im busy preparing for my examinations.but why not? B. but Id rather not. C. and I wont. D. and Ill join.24-Where did you find the wallet?-It was at the stadium _ I played football.Athat Bwhere Cwhich D my car broke down.-You cold have borrowed mine. I it.Ahadnt used Bdidnt use C wasnt using Dwouldnt use26-This house looks beautiful , doesnt it ?-Well, Id rather have a house to look , but to live in.Ano beautiful ; most comfortable Bless beautiful ;more comfortableCless beautiful; most comfortable Dbeautiful
