《百事销售岗位培训1》由会员分享，可在线阅读，更多相关《百事销售岗位培训1（9页珍藏版）》请在金锄头文库上搜索。
1、1,单元 1: 百事销售综述,2,3,推销对大家有利 selling benefits everyone,公司company 客户customer 消费者consumer 雇员employee,卖得更多sell more盈利make profit更有效率 more efficient享受/ 满意 enjoyment/satisfaction,4,如果一个公司的产品 销售不出去会怎样? What happens if a company can not sell its products?只有成本和费用，公司没有收入 Company does not make money公司不再需要人员来 Em
2、ployee are not needed to 生产 Make the product 销售 Sell the product 运输产品 Deliver the product消费者买不到需要的产品Consumer do not have the opportunity to purchase the products,也就是说公司将不复存在 In other words?. our company does not exist,5,什么是销售? What is selling?,What it is . 什么是推销:Selling Opportunities 捕捉销售机会 (详见以后章节)
3、Building Customer?s business 提升客户的业务Selling Ideas引入先进理念Solving Problems at win-win Base互惠互利， 解决问题Help to Establish Brand Loyalty协助建立、培养品牌忠诚度,What it is not . 什么不是销售.Taking an Order 坐收定单Ordering Replacement Stock 换箱, 补货, 维持原库存水平,Selling = Get someone to purchase our products in return for payment 推销
4、= 使客户付款来换取产品的过程,字典定义,百事定义,7,在百事,如何成为一名成功的销售员? How to be a qualified sales representative in Pepsi?,8,明确职责 Clear Roles 理解衡量业绩的指标 A way to measure performance 寻求指导 Coaching 了解线路，利用时间 Time to Sell 培养销售能力 Selling skills 产品知识 Product knowledge 产品生动化标准(设备) Merchandising standards / equipment 与客户良好的关系 Good
5、 relationships with each customer 我们会在以后的章节中详细讨论以上各点。We will be discussing each of the above in later training sessions.,要成为有效的销售员必须 To sell effectively sales people also need:,9,实地培训 On the Job Training,You will be riding with a current Customer Representative你将跟一位现任销售员一起拜访客户 As you spend the day with this experienced sales person, ask him/her questions regarding Selling and Why it is important.在此过程中观察销售员的销售活动并询问有关百事销售及销售重 要性的问题。 Answer the questions in your Verification Checklist for this module回答理解测试后关于本章的问题,
