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1、Robert Calderbank VP Research, AT&T Labs,Customer Experience & Network Evolution Plans,AT&T Labs,Florham Park, NJ,Middletown, NJ,Menlo Park, CA,6,500 of the worlds best scientists and engineers AT&Ts patent portfolio includes 1,580 granted patents 120 years of technology breakthroughs and product/se
2、rvice innovation Over 80% of our scientists & technologists hold a PhD or other advanced degree Currently involved with approximately 90 U.S. & international universities,The Innovation Engine Behind AT&Ts World-Class Technology,Directed Research Infrastructure is Accelerating Development of End To
3、End Solutions,Create a Solution and Iterate “Test and Learn”,Monitor & Control Anticipate Users Needs,Data Publishing,Understand and (Re)Define the Problem(s),Enhance the Infrastructure Better/Quicker Solutions each time.,Information and Operations Support to ABS that enables Customer Focused Operat
4、ions across all Networks and Services, and across the customer lifecycle. Rapid Response to transform customer experience.,Business Problems: Unique capability to monitor current market and operational process leading to dialog with Product and Operations that anticipates/frames the right questions
5、and collaboratively provides competitive advantage.,Data Integration: Unique capability to capture, integrate and use diverse information across silos, processes and organizations at full AT&T scale,Business Solutions: Unique capability to build scalable, flexible prototypes that can be used immedia
6、tely and then improved based on experience and evolving needs,*Shared across ABS and ACS,Business Model*:,The Problem: So many places to look; so little time,Go to any work center and reps will be using lots and lots of systems Provisioning, maintenance, care Users want integration (one stop shoppin
7、g) But large systems integration projects are expensive and risky Virtual integration: benefits of integration without the costs Rapid cycle times: hours rather than years Why are reps using so many systems? Typical investigation Log into many systems, and hope you have enough of a key to find somet
8、hing Tedious, expensive, often unsuccessful Typical scenario: Customer calls care and expects us to find their records quickly They dont know how our databases are organized May not know product(s), primary key(s), spelling of their name in our DB(s),Detailed ETE Process Monitor & Control Virtual In
9、tegration Tool,VIP Architecture,ConnectVu,Martin,PWOT,LIFE,Web Crawlers,Data Sources,Data Staging,VIP GUI,CSR,Data Access,DB snapshots,Direct Access,Custom Views,Local Interfaces,External Interfaces,VIP Cache,MetaSearch,ETE Process Models Simulation/Optimization Process Lifecycles,Process Workflow,P
10、rocess System Support Current Legacy,DBOR: Current “Factory”,VIT/VIP Usage,Number of Queries Daily,Over 10,000 queries/day LIFE and CSR pulls,Current “Factory”,Integrated, Automated “Factory” Process,ETE Process Models Simulation/Optimization Process Lifecycles,Detailed ETE Process Monitor & Control
11、 Virtual Integration Tool,Process Workflow,Process System Support Current Legacy,ETE Process Models, Monitor & Control,Process Workflow,DBoR POR,Built off DBoR Access,Cybernated Network - Integrated Components, dynamically managed by business rules/policies,System monitors correlates and takes actio
12、n,AT&Ts Focus in 2003 and Beyond,System monitors, correlates and recommends action,Reduce cycle time, consolidate similar functions and systems, deploy workflow, auto inventory, E-enablement, self-srv, Retire systems Scrub DBORs, Deploy MPLS, VoIP,Basic + Managed 2002 - 2004,Predictive 2005 - 2007,A
13、daptive 2008 - 2010,Reliability & Security,Cybernated 2011 - 2014,Strategy,Flexibility & Simplicity,Driving,Customer Requirements,Consistant & Predictable quality of service,Better SLAs,Defects per Million,Traffic Crossing the Network and Active BGP Entries,1998 1999 2000 2001 2002,BGP Routes,AT&T I
14、P Traffic Growth: Blue Internet Core Routes: Red,Leveraging Scale,Business Grade Networking,Reliability and Performance of AT&T Networks,Optimization of IP infrastructure in AT&T MIS being upgraded to #1 ISP from a preliminary ranking of 9th in a survey of ISP conducted by Boardwatch,Customer Focuse
15、d Operations Signature Client Program Significant contraction of the time to onboard or migrate a network or customer to an AT&T network or service,Customer Acquisition and Growth,MIS Acquire the Traffic Program Analysis of daily usage and content mix by potential customers, specifically large content providers such as Microsoft, Real Networks, and Speedera,Major Applications Backbone Netflow Data,%flows/pkts/bytes by port number,http,nntp,smtp,0,ftp-data,napster,443,dns,4041,9995,4040,6970,kshell,1755,pop3,
