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1、lenovo,Company profile,Lenovo is an international company of highly innovatival science and technology , It is consisted from lenovo and former IBM s personal computer division. As the leadership enterprise of global s PC market, lenovo is engaged in the development, manufacture ,and selling technol
2、ogy products of the most reliable, safe and easy to use and providing the high quality and professional services. Since 1996, the sales volume of lenovo computers has been the first place in the domestic market ,which is developing rapidly in recent years, from the beginning of 2011 ,it takes up a s
3、econd throne of the world computer sales.,The development of history,Lenovos start-up stage(In 1984-1987):Using the technology service to accumulate capital, through the fist products to open the market. Lenovos infancy(In1988-1993):With international impetus industrialization, form a skill - work -
4、 trade industry system. Lenovos run-up(In1994-1996):Shouldering the national computer industry standard, and fought back the international competition. Lenovos takeoff stage(In1997-2000):To occupy the market though scale effect, to Set up the brand though marketing . Lenovos transformation stage(Aft
5、er 2001):Transferring to high-tech and service, and actively prepare for diversification and internationalization.,organization structure,Lenovo want to enter international market The name “Legend“have been registered in almost all European countries,CI System,MI理念识别系统,“attract, cultivate , retain a
6、nd use staff“ as the core of lenovo,which advocated to integrate the employees personal benefits into the long-term development of enterprises. Aim: respect clients, honour shareholders, and value employees. Missions:High-tech Lenovo, Servitization Lenovo , International Lenovo. Market positioning:
7、1)engaged in the development, manufacture and sales of the most reliable, secure and easy-to-use technology products. 2)help customers to improve productivity, enhance the living quality.,Strategy,Chinese market as the main market Deepening the guide of clinet Service help product to add value,produ
8、ct led growth in services Accelerating the development of the business by joint venture and cooperation Establish guarantee system of the competitiveness of the company Strengthen the management of human resource and culture construction Promote our research and development capability,Lenovo culture
9、,In the development of Lenovo,the enterprise culture has been formed a profound Lenovo root culture,which core is enterprise benefits first,realistic spirit and humanism. Lenovo developed a “4P“value on the basic of combined Lenovo root culture , the characteristics and international environment nee
10、ds of Lenovo. Plan - to think carefully about commitment Perform -commitment must cash Prioritize - the benefits of the company first Practice - every year, every day we are in progress Slogan:suit the action to the word,try our best.,Core value,Success customer-commit to each customers satisfaction
11、 and successEntrepreneurial innovation - pursue speed and efficiency, focus on innovation that has effect on the customer and companyAccurate and realistic-base on facts of decision making and business management Trust and share-build a trust and responsible interpersonal relationship,CI System,BI行为
12、识别系统,CSR的社会责任体现,CI System,VI视觉识别系统,lenovo读成lenn uv u “novo“is a Latin root，means“innovation“. “Le“ origined from “Legend“, inherites the meaning of“legend“,lenovo可被演绎为“创新的联想”或“联想创新”。整个标识采用现代“sans serif”字体，以达到设计简洁和易读的目的。 在“e”上向上倾斜的一笔暗示着联想在提升客户生活和工作质量中都占有重要的地位 同时，标识采用独具现代感的蓝色，意味着专业、企业精神和科技,总结,统一企业形象 企业发展到一定时期，必须塑造一个独特新颖的形象，获得外界的关注。 在视觉上吸引人们的注意力，良好的企业形象可以产生名牌效应，对于企业稳定与开拓市场起至关重要作用，为企业的长远发展打下基础。这对于产品销售型企业最为重要。企业形象识别系统导入必须对各个层次均加以重视，才能产生良好的效果。要求公司理念、内部行为规范与形象传递都必须突出同一形象，扩大企业的知名度。,
