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1、Health Care Products & Over-the-Counter DrugsMARKET POTENTIAL STUDYDesk Research & Qualitative Research- REPORT -,Client: Pharmagenesis Inc. Supplier: United Research ChinaMay 2001,P.2,Content,Research background Research objective Research methodology Management summary Detailed findings of the qua
2、litative research Detailed findings of the desk research Appendix,P.3,Research Background,Pharmagenesis Inc, privately held and headquartered in California and Beijing is bridging the traditional medical practices of Asia with advances in modern pharmaceuticals. In Asia and in the United States, the
3、 company is all along engaged in the R&D of botanical products, and popularizes its products in global market. It is applying Western technology to discover modern pharmaceuticals from more than 4,000 years of experience in traditional Chinese medicine (TCM).Currently, the medicines and health suppl
4、ements abstracted from TCM with high-tech equipment has already manufactured and been prepared to enter Chinese market and global market. Since numerous health supplements, called health care product categories locally, have been launched in China, Client needs to understand the overall circumstance
5、 of the current market (including OTC market and health supplements/health care products).United Research China is commissioned to handle the research project. This report contains the key findings of Health Care Product & OTC Drug Market Potential Study with our conclusions and recommendations.,P.4
6、,Research Objective (1),Based on the clients need, the key research objectives are to evaluate the market potential of health care products and to identify the category most viable for the clients development in China. The detailed objectives are as follows: The estimation of the market size (OTC &
7、HCP) in China and that in Southeast Asia The movement of the two markets in the past 3 years as well as the future development trend. The definition of health supplements/health care product perceived by the Chinese consumers and their usage habits and attitudes towards health supplements/health car
8、e products. The market potential and opportunity/gaps available for new products with our recommendation for Clients investment in the future.,P.5,Research Objective (2),In order to assess the market opportunity in China, Pharmagenesis Inc aims to gain a thorough understanding of the current market
9、of health care products and the relevant Consumer Attitudes, Concepts, Usage and Preferences in China. The detailed objectives are as follows:To understand the current market of health care products and OTC products, e.g. the estimation of market size, consumption, performance of key product categor
10、ies. To find out the trend of health care product market in recent years. To explore consumers classification/segmentation of health care products and their attitudes, acceptance, usage patterns and preference for each of the category. To gain a general understanding of target consumers purchase beh
11、aviors, in particular factors considered when choosing a specific brand/category. To find out the market potential of health care products and the subdivisions in China. To explore consumers comprehension, credibility, preference and purchase interests of the initial product concepts for Clients HC,
12、 identifying the most viable alternatives.,P.6,Research Methodology (1),In order to both evaluate extensively the overall information of the current HCP and OTC and diagnose intensively the motivation of specific product category usage, we conducted this study with the desk research and focus group
13、discussions, which is proposed to have a follow-up quantitative research.Survey Location Shanghai, Beijing & Guangzhou. Specified Method Focus Group Discussions and desk research Target Respondents Have taken health care products in the past three months Male and female between 25-39 (younger group)
14、, 40-60 (older group), high school or above. Mid-level of household income. Non-agricultural population.,P.7,Group Composition Considering that the respondent attending FGD are required active, creative and comprehensive, which will have more chances for us to observe the typical respondents. Theref
15、ore, we recruited consumers who have taken health care products in the past six month, screening for the most vocal and active ones. The group composition for each city is as follows:,Research Methodology (6),P.8,Management Summary,P.9,Since the early 1990s, health care product in China market has g
16、one through a tortuous tempering.From 1994 to 1995, the growth of health care products enjoyed its great prosperity period. And it reached a stalemate during 1996 and 1997. The market then turned to a standstill and even decline. In the recent years, however, there have been new rapid expansions of the HCP manufacturing and sales which indicate that the market is going to resuscitate.,China HCP market is with an up-and-down history,P.10,China HCP market is rapidly developing,
