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1、Unit16StepsinDevelopingEffective_Communication。Asamarketer(市场营销者),。he/sheneedtounderstand熟悉howcommunicationworks.JElementsincommunicationprocessTwoparties(主体):。Sehtdel(发送者):Thepartysendingthemessagetoanotherparty.p筐枕睾r扁扇eMng0国E梁伟2theme薹J彗sElementsincommunicationprocessTwotools:Messade(信息):Thesetofsy
2、mbols(符号)thatthesendertransmits发送.NRIENLmessagemovesfromsendertoreceiver.ElementsincommunicationprocessFourfunctions(功能):Ehcodinhd(编码):Theprocessofputtingthoughtintosymbolic(符号的)formrocessbywhichaEsymbols(符号)encodedbythesender.ElementsincommunicationprocessRespond(反应):L洁35动Lbeingexposed(接触)tothemess
3、age.hiauuaamcommunicatedbacktothesender.ElementsincommunicationprocessNoise(噪音):*theunplanned(意外的)static麻烦ordistortion(失真)duringthec0mm写jjCatiOprocess,whichresultsinE1髓骼u磺颤颢蹄罄SSagethantheonethesenderhassent.Markete/marketingcommunicator:。Knowwhataudiencestheywishtoreachandwhatresponsestheywant;Begoo
4、datencodingmessagesthattakeintoaccounthowthelargeaudiencedecodesthemi;。Sendrn二星ssagethroughmediathatreachtarget目faudie【fE口channelssothattheycanassesstheaudiencesresponsetothemessage.Marketermarketingcommunicator:ldentifythetargetaudience;。Determinetheresponsesought;。Chooseamessage;。Ch00董章jhempdia;园e。Collectfeedback.ldentifyingthetargetaudienceTheaudiencemaybepotentialbuyersorcurrentusers,thosewhomakethebuyingdecisionorthosewhoinfluenceit.沥
