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1、2011 Ferrari Racing Days Staged in Shanghai,As of September.16th,Summary,At the 2011 F1 Shanghai Grand Prix Final, XX Ferrari owners in China teamed up for a grand charity parade at the Shanghai International Circuit. This is the first-ever circuit parade by a single brand right before the final rac
2、e since the inception of the F1 in 1950. Jointly arranged by Ferrari China office, the Ferrari Owners Club in Shanghai (TBD), the F1 Management Committee and the Shanghai Grand Prix organizers, this parade aims to celebrate the racing culture and raise funds to the Shanghai Charity Foundation for ch
3、ildren who need medical help. A total of RMBXX was raised through this initiative. At the Ferrari F1 gala dinner, Mr. Edwin Fenech, Ferrari President and CEO for Greater China, Fernando Alonso/Felipe Mass, and representative of the Ferrari owner jointly presented the donations to the Shanghai Charit
4、y Fund.XXX (government official name) and xxx waved the flag to kick off the ceremony. The parade was greeted by Scuderia Ferrari driver Marc Gen in the pole position in a stunning California (TBD). Right behind were XX Ferrari models including the very innovative 8-cylinder 458 Italia sports car, t
5、he xxx and more (models to be confirmed by Jade). The parade ran several laps on the circuit as hundreds and thousands of enthusiastic spectators cheer the team on.“Racing is the soul of Ferrari, and the track is our battlefield, said Mr. Edwin Fenech. “For this parade, Ferrari has brought together
6、a stunning line-up to share Ferraris glorious racing heritage and culture. At the same time, we hope to help contribute to the society who graciously supported Ferraris growth since 2004.”,Up to Aug. 5th, 294 clippings of coverage were collected with total AD Value of RMB 12,718,124,Media Coverage O
7、verview,Tai Wan : Four clippings from magazine 、Three from newspaper 、 Four TV news and One Website were collected，with total AD Value of EUR 2,455,000.,Ferrari Racing Days in SH Shanghai, China,Taiwan Local Language,Clippings Number 简报数量,Ad Value 广告价值,12,RMB 2,455,000,Source: 媒 体:Circulation: 发行量:,
8、USTVN/A,Media Type: 媒体类型:Distribution: 覆盖范围:,TV News,Date: 出版日期：Ad Value (RMB): 广告价值(RMB)：,2011-7-31N/A,Source: 媒 体:Circulation: 发行量:,ETTV N/A,Media Type: 媒体类型:Distribution: 覆盖范围:,TV NewsHong Kong 香港,Date: 出版日期：Ad Value (RMB): 广告价值(RMB)：,2011-07-27N/A,Source: 媒 体:Circulation: 发行量:,USTV N/A,Media Typ
9、e: 媒体类型:Distribution: 覆盖范围:,PrintHong Kong 香港,Date: 出版日期：Ad Value (RMB): 广告价值(RMB)：,2011-07-26 N/A,Source: 媒 体:Circulation: 发行量:,ETTVN/A,Media Type: 媒体类型:Distribution: 覆盖范围:,TV News,Date: 出版日期：Ad Value (RMB): 广告价值(RMB)：,2011-07-26N/A,Source: 媒 体:Circulation: 发行量:,Car NewsN/A,Media Type: 媒体类型:Distrib
10、ution: 覆盖范围:,Monthly Magazine,Date: 出版日期：Ad Value (RMB): 广告价值(RMB)：,2011-08-01N/A,Source: 媒 体:Circulation: 发行量:,Taiwan Motor N/A,Media Type: 媒体类型:Distribution: 覆盖范围:,Monthly Magazine,Date: 出版日期：Ad Value (RMB): 广告价值(RMB)：,2011-08-01N/A,Source: 媒 体:Circulation: 发行量:,Apple Daily60,000,Media Type: 媒体类型:
11、Distribution: 覆盖范围:,Daily Newspaper,Date: 出版日期：Ad Value (RMB): 广告价值(RMB)：,2011-07-31800,000,Source: 媒 体:Circulation: 发行量:,Apple Daily60,000,Media Type: 媒体类型:Distribution: 覆盖范围:,Daily NewspaperHong Kong 香港,Date: 出版日期：Ad Value (RMB): 广告价值(RMB)：,2011-07-29800,000,Source: 媒 体:Circulation: 发行量:,Digitimes
12、 60,000,Media Type: 媒体类型:Distribution: 覆盖范围:,Daily Newspaper,Date: 出版日期：Ad Value (RMB): 广告价值(RMB)：,2011-07-29800,000,Source: 媒 体:Circulation: 发行量:,Taiwan Motor60,000,Media Type: 媒体类型:Distribution: 覆盖范围:,Monthly Magazine,Date: 出版日期：Ad Value (RMB): 广告价值(RMB)：,2011-07-01 60,000,Source: 媒 体:Circulation:
13、 发行量:,WE PEOPLE35,000,Media Type: 媒体类型:Distribution: 覆盖范围:,Monthly Magazine,Date: 出版日期：Ad Value (RMB): 广告价值(RMB)：,2011-07-01 55,000,Source: 媒 体:Circulation: 发行量:,www.u-.tw60,000,Media Type: 媒体类型:Distribution: 覆盖范围:,Monthly Magazine,Date: 出版日期：Ad Value (RMB): 广告价值(RMB)：,2011-07-27 N/A,Ferrari Racing
14、Days in SH Shanghai, China,Clippings Number 简报数量,Ad Value 广告价值,294,RMB 12,718,124,Mainland China 中国大陆,Source: 媒 体:Circulation: 发行量:,Travel Satellite TV Station 旅游卫视N/A,Media Type: 媒体类型:Distribution: 覆盖范围:,TV,Date: 出版日期：Ad Value (RMB): 广告价值(RMB)：,2011-08-141,016,784,Source: 媒 体:Circulation: 发行量:,Phoe
15、nix Chinese TV(Guangdong Cable) 凤凰卫视 N/A,Media Type: 媒体类型:Distribution: 覆盖范围:,TVHong Kong 香港,Date: 出版日期：Ad Value (RMB): 广告价值(RMB)：,2011-08-0599,660,Source: 媒 体:Circulation: 发行量:,ICS ICSN/A,Media Type: 媒体类型:Distribution: 覆盖范围:,TV,Date: 出版日期：Ad Value (RMB): 广告价值(RMB)：,2011-08-0236,000,Source: 媒 体:Circ
16、ulation: 发行量:,Travel Satellite TV Station 旅游卫视N/A,Media Type: 媒体类型:Distribution: 覆盖范围:,TVHaikou 海口,Date: 出版日期：Ad Value (RMB): 广告价值(RMB)：,2011-07-30368,400,Source: 媒 体:Circulation: 发行量:,CBN 上海电视台第一财经频道N/A,Media Type: 媒体类型:Distribution: 覆盖范围:,TVShanghai 上海,Date: 出版日期：Ad Value (RMB): 广告价值(RMB)：,2011-07-28155,200,Source: 媒 体:Circulation: 发行量:,CCTV 13 中央电视台新闻频道N/A,Media Type: 媒体类型:Distribution: 覆盖范围:,TV,Date: 出版日期：Ad Value (RMB): 广告价值(RMB)：,2011-07-26189,600,Source: 媒 体:Circulation: 发行量:,
