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1、,开发客户方法策略,FENGTIANGUANGGAOCELUETUIGUANG,Metal,综合分析法,Project Background 项目背景,positioning 定位,丰田TOYOTA企业简介,丰田（豊田）是世界十大汽车工业公司之一，日本最大的汽车公司，创立于1933年。早期的丰田牌、皇冠、光冠、花冠汽车名噪一时，近来的克雷西达、凌志豪华汽车也极负盛名。TOYOTA在汽车的销售量、销售额、知名度方面均是世界一流公司之一。特别在汽车销量上，位列世界第三名。TOYOTA生产包括一般大众性汽车、高档汽车、面包车、跑车、四轮驱动车、商用车在内的各种汽车。其先进技术和优良品质倍受世界各地人
2、士推崇。,定位,Toyotas origin and classification Toyota (Feng Tian) is one of the worlds top ten automobile industry, Japans largest automobile company, was founded in 1933. Early Toyota, crown-winner, Corolla car Mingzaoyishi, the recent Keleixida, Lexus luxury cars is also very famous. TOYOTA in car sale
3、s, sales, is well-known aspects of world-class companies. Especially in car sales, the worlds third largest. TOYOTA production, including the general public of the cars, luxury cars, vans, sports cars, four-wheel-drive cars, commercial vehicles, cars. Its advanced technology and excellent quality gr
4、eatly respected people from all over the world.,丰田的起源及分类,丰田创始人为丰田喜一郎。1895年，丰田喜一郎出生于日本，毕业于东京帝国大学工学部机械专业。1929年底，丰田喜一郎亲自考察了欧美的汽车工业。1933年，在“丰田自动织布机制造所”设立了汽车部。丰田喜一郎的同学隈部一雄从德国给他买回一辆德国DKW牌前轮子驱动汽车，经过两年的拆装研究，终于1935年8月造出了一辆GI牌汽车。该车是二冲程双缸，木制车身，车顶用皮革缝制。,Project Background 项目背景,positioning 定位,定位,Toyota founder K
5、iichiro for Toyota. In 1895, Toyota Kiichiro was born in Japan, graduated from Tokyo Imperial University Faculty of Engineering Machinery professional. By the end of 1929, Toyota Kiichiro personally inspected the European and American automobile industry. 1933, “Toyota auto manufacturing loom by“ th
6、e establishment of the Department of the automobile. Toyota Kiichiro students Kumabe a male from Germany to a German DKW he bought back wheel drive vehicle licences, after two years of study entry, and finally in August 1935 created the GI licensing a car. The car is a two-stroke Shuanggang, wooden
7、body, the roof with leather sewing.,Project Definition项目界定,positioning 定位,遵守国内外的法律及法规精神，通过公开、公正的企业活动争做得到国际社会信赖的企业市民 遵守各国、各地区的文化和风俗习惯，通过扎根于当地社会的企业活动为当地经济建设和社会发展作出贡献。以提供有利于环保的安全型产品为使命，通过所有的企业活动为创造更美好更舒适的生存环境和更富裕的社会而不懈努力。,丰田的基本理念,定位,At home and abroad to comply with the spirit of the laws and regulatio
8、ns, through open and fair business activities by the international community to become trusted members of the public enterprises to comply with all countries and regions of the culture and customs, rooted in the local community through the business activities of the local economic construction and s
9、ocial Contribute to the development. To provide a conducive environment for the mission of security products, through all the business activities to create a better living environment more comfortable and more affluent community to make unremitting efforts,Project Definition项目界定,positioning 定位,在各个领域
10、不断开发和研究最尖端的科学技术，为满足全球顾客的需求提供充满魅力的产品和服务。 以劳资相互信赖、共同承担责任为基础，造就出能够最大限度发挥个人创造力和团队力量的企业文化。 通过全球化的创造性经营努力实现与社会的协调发展。,定位,In various fields and constantly develop and study the most sophisticated science and technology, in order to meet the needs of global customers to provide an attractive products and ser
11、vices. To the Labour mutual trust, shared responsibility for the foundation, created to play to the maximum individual creativity and team strength of the corporate culture. Through its worldwide creative business and social efforts to achieve coordinated development.,Project Definition项目界定,position
12、ing 定位,历史发展,1934年，丰田喜一郎决定创立汽车生产厂。1937年成立了“丰田汽车工业株式会社”，地址在爱知县举田盯，初始资金1200万日元，员工300多人。 1936年底至1937年初，丰田制造的卡车因质量差销售一直不景气。日本发动了侵华战争后，陆军大批采购卡车，丰田公司的所有库存车一售而空，丰田公司赚了大钱。,定位,1934, Toyota decided to create Kiichiro car manufacturing plant. 1937 established the “Toyota Automotive Industry Co., Ltd.“, address
13、in Aichi Prefecture Ageta stare, the initial funds 12 million yen, more than 300 employees. By the end of 1936 to early 1937, Toyota manufactured truck sales due to poor quality has been sluggish. Japan launched a war of aggression against China, the procurement of a large number of army trucks, Toy
14、ota cars an inventory of all sold out, Toyota earned a lot of money.,1950年4月，丰田汽车乐售公司成立，1950年6月，朝鲜战争爆发，美军46亿日元的巨额订货，丰田迅速发展起来。1952年3月27日，丰田喜一郎因患脑溢血去世。1974年，丰田与日野、大发等16家公司组成了丰田集团，同时与280多家中小型企业组成协作网。1982年7月，丰田汽车工业公司和丰田汽车销售公司重新合并，正式更名为丰田汽车公司。,Project Definition项目界定,positioning 定位,April 1950, music sales
15、 to Toyota Motor Corporation was established in June 1950, the outbreak of the Korean War, the U.S. militarys massive 4.6 billion yen order, Toyota developed rapidly. March 27, 1952, Toyota Kiichiro died due to cerebral hemorrhage. 1974, Toyota and Hino, the largest 16 companies such as the Toyota G
16、roup, with more than 280 small and medium enterprises network of collaboration. July 1982, Toyota Automotive Industry Corporation and Toyota Motor Sales to the merger, formally changed its name to Toyota Motor Corporation.,Project Definition项目界定,positioning 定位,历史发展,丰田的产品范围涉及汽车、钢铁、机床、电子、纺织机械、纤维织品、家庭日用品、化工、建筑机械及建筑业等。1993年，总销售额为852.83亿美元，位居世界工业公司第5位。全年生产汽车445万辆，占世界汽车市场的9.4。目前，丰田是世界第三大汽车公司，在世界汽车生产业中有着举足轻重的作用。 丰田是世界十大汽车工业公司之一，日本最大的汽车公司，创立于1933年。早期的丰田牌、皇冠、光冠、花冠汽车名噪一时，近来的克雷西达、凌志豪华汽车也极负盛名。,
