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1、Unit One,Logos of Automobiles,Unit One Logos of Automobiles,For racer, is speed. For child, is red. For father, is blood. For car fan, is lover. For individual, is challenge. For group, is legend. For us, is everything. Ferrari,Part One Listening,Section A Directions: Listen to the passage and fill
2、up the blanks according to what you have heard. Driving ideas are the we were given when we were born; they make us realize that we can create history. They can enlighten an area and create a . They make us stick to tradition and strive for creation. Driving ideas help the hardest power to drive the
3、 world. In 1978, China was at the point. The former state leader Jiang Zemin visited headquarters of Volkswagen in . Volkswagen introduces the driving ideas to China, a country with 5000 years of . Driving ideas enlighten us and drive us to enlighten others.,power,lifestyle,turning,Germany,history,S
4、ection B Directions: Listen to a challenging passage and decode the message by finding out the correct choices in the brackets according to what you have heard. Until children car passengers are tall enough to (put, wear, get) a normal seat belt, they need to use a child seat. The importance of this
5、 has been highlighted recently by the National Highway Traffic Safety Administration of the US. They found using these seats can reduce fatal injuries in car (hit, crash, strike) by up to 71 percent. Yet in China few parents use these potentially life-saving seats.,Here, its common to see children i
6、n the front seat of a car on an adults lap, or sitting freely in the back seat. If parents were (bit, aware, short) of the recently released statistics in the US, would they change their ways? We asked a number of Chinese parents their views on driving with children. “I put him in the front of the c
7、ar. Its safer this way, because hes next to me.” “My child likes to wriggle (along, around, behind) so I think its safer to hold him on my lap.” “I tell my kid to sit in the back with the seatbelt fastened. This should be safe.” But experts warn of tragic results because of such habits. Sitting a ch
8、ild in the front of a car could be very dangerous. Children can be (hurt, injured, destroyed) by the airbags suddenly inflating during a crash. Holding the child is also a bad idea. The inertia generated in a crash can multiply a childs weight thirty times making it impossible for a parent to keep h
9、old.,Part Two Conversations,1. Directions: Work in pairs. Practice the following dialogue about car logos. James: Hi, Li Xin, I heard you bought a car. Li Xin: Oh, yes. Great Wall Motor, made in China. James: SUV? Li Xin: Yes. Its so cool. And the logo is a signal fire turret, standing for our Chine
10、se traditional culture. James: Wow, that is why it is called “Chang Cheng”, right? Li Xin: Thats right.,2. Directions: Read the following sample dialogue and try to perform your own task. Sarah: Hi, Andrew. How nice to see you! What are you reading? Andrew: Oh, I am reading the history of BMW. Its c
11、ool. Sarah: That sounds interesting. Im interested in the BMW logo. Do you know anything about it? Andrew: Sure. According to BMW, their round blue and white logo is the movement of an aircraft propeller, showing white blades cutting through the blue sky. Sarah: Really? But I heard that the BMW logo
12、 represents the white and blue colors of the flag of Bavaria.,Andrew: Yes, you are right. This is a kind of explanation, too. The origin of the logo is still in dispute. Sarah: I see. Thank you so much. Andrew: Its my pleasure.,3. Task Suppose a customer wants to buy a car. You are the sales manager
13、 and introduce the logo of a car to the customer.,Part Three Reading,Passage I About BMW BMW, the whole name is Bayerische Motoren Werke AG (in German). BMW Group, one of the fortune 500 companies, is the worlds most successful and profitable automobile and motorcycle manufacturers. Bavarias state f
14、lag is blue and white. BMWs name is Bavarian Motor Works (in English), on behalf of the Bavarian BMW and represents Germanys most exquisite engine technology.,BMW has some other meanings. Many people will say, “Do not touch me” or “Be My Wife”. But some people think “Business, Money, Woman” is the l
15、ogos meaning. For men, with the three to have success. One of the reasons to BMWs success is the proper marketing strategy. First, meet different consumer groups. For example, 3 Series locate the young, sports and 8 Series Position super luxury sports car. Second, high quality and price. Of course,
16、it also means that the status of the BMW brand and reputation. BMW prices are generally 10% to 20% higher than the same cars.,1. Ask and answer. (1) Try to introduce BMW Group. BMW, the whole name is Bayerische Motoren Werke AG (in German). BMW Group, one of the fortune 500 companies, is the worlds
17、most successful and profitable automobile and motorcycle manufacturers. (2) Whats the meaning of BMW? Bavarias state flag is blue and white. BMWs name is Bavarian Motor Works (in English), on behalf of the Bavarian BMW and represents Germanys most exquisite engine technology. BMW has some other mean
18、s. Many people will say, “Do not touch me” or “Be My Wife”. But some people think “Business, Money, Woman” is the logos meaning. For men, with the three to have success (3)Whats BMWs marketing strategy? First, meet different consumer groups. For example, 3 Series locate the young, sports and 8 Series Position super luxury sports car. Second, high quality and price. Of course, it also means that the status of the BMW brand and reputation. BMW prices higher than the same cars are generally 10% to 20%.,
