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1、Presentation Design,411,Prepared for Frank Striefler,by Brian Chandra,be the 5%,SUCKSUCKSUCKSUCKSUCKSUCKSUCKSUCKSUCKSUCK,SUCKSUCKSUCKSUCKSUCKSUCKSUCKSUCKSUCKSUCK,SUCKSUCKSUCKSUCKSUCKSUCKSUCKSUCKSUCKSUCK,SUCKSUCKSUCKSUCKSUCKSUCKSUCKSUCKSUCKSUCK,SUCKSUCKSUCKSUCKSUCKSUCKSUCKSUCKSUCKSUCK,SUCKSUCKSUCKSUC
2、KSUCKSUCKSUCKSUCKSUCKDONT SUCK,SUCKSUCKSUCKSUCKSUCKSUCKSUCKSUCKSUCKDONT SUCK,SUCKSUCKSUCKSUCKSUCKSUCKSUCKSUCKSUCKDONT SUCK,SUCKSUCKSUCKSUCKSUCKSUCKSUCKSUCKSUCKDONT SUCK,SUCKSUCKSUCKSUCKSUCKSUCKSUCKSUCKSUCKDONTSUCK,95% of Presentations Suck!,We are Visual Creatures,Consider caveman drawings and kinde
3、rgarten fingerpaints; we are hardwired to communicate visually.,1,&,1,83%,of RetentionOccurs Visually,Non-VisualVisual“Presenting Effective Presentations with Visual Aids,” U.S. Department of Labor,OSHA Office of Training and Education, May 1996.,Information is Power,But it is only as useful as it i
4、s understandable,In this age of overstimulation and short attention spans, the simplest way to make it understandable is to make it visual.,Speaking visually makes our information easy for our audience to understand, and is critical to communicating quickly and effectively.,Shouldnt all information
5、worth sharing be worth designing?,Jonathan Harris,Presentations are always high-stakes, and the clients deserve the,absolute best. It is not only about helping our audience to see what we are saying,but using strong visual grammar that engages all their senses to convince them to adopt our point of
6、view, and help them become as excited as we are. People dont,just digest information thrown at them. Designing a presentation is about helping them digest the information by creating,a desire for our clients to want more of what we are offering them. It is only as good as they are designed. It is ea
7、sy to tell when an,agency has design as a systemic value system. From advertising to presentation slides, you can tell which companies,cherish design and value their brand. But more importantly, presentations are often the very last impression a client has of us before making a decision.,If a busine
8、ss is a decision factory, then the presentations,that inform those decisions determine their quality.,Marty Neumeier,Table of Contents,Standard Templates,Design,ClipartBulletsCompeting BackgroundsAnimation EffectsSlideumentPlan AnalogFind the Central PointUnderstand your AudienceCraft a Story,6 Comm
9、on Deadly Sins6 Principles of PresentationPlanningDesignAppendix,StorySymphonyEmpathyPlayMeaningThoughtful Line-setting Clutter Contrast Images Stats &Graphs White SpaceRule Thirds 1 Message a Slide “Z” Rule,Credits,3-Second Rule Quotes Background Type Size,Repetition Grids Handouts Final Thought,6
10、Deadly Sins,6 Deadly Sins,Standard Templates Clipart,Bullets & Sub-bullets,Competing Backgrounds Animation Effects Slideument,Deadly Sin 1,Standard Templates,Its a trap,Chances are the standard template will not suit your unique situation, and, even if they did, they probably have already been seen
11、more than a thousand times by our clients. It encourages two-line titles and sub-sub-sub-sub-points and most importantly, does not let the design help tell our story.,Deadly Sin 2,Clipart, Stock Image & Wordart,Just hurts,If the thought of using cheesy generic stock images, clipart, wordart or 3D ch
12、arts and objects crosses your mind, you need a vacation.,Deadly Sin 3,Bullet Points,A lazy mans tool,The “traditional way” of doing presentations with slides full of bullet lists have been going on for so long it has become a part of corporate culture. It simply is “the way things are done.” Bullet
13、points are a listing tool, not a storytelling tool. Despite the fact that it is not effective, bullets are still the prevailing structure of most slides.,Deadly Sin 3,Bullet Points,A lazy mans tool,No one can do a good presentation with slide after slide of bullet points. It creates obstacles betwee
14、n our audiences and us, making our presentations formal and stiff.,Deadly Sin 4,Competing Background,Makes it messy,Backgrounds are intended as a surface on which to place elements. They are not in themselves a work of art. Do we want our clients to see the background? Or our message?,Deadly Sin 5,A
15、nimation Effects,Its a distraction,Nobody wants to see how a chart is built or swirls of flying alphabets. Having the newest effects in Power Point does not mean we have to use them. Does it add to our story? If not, leave it out.,Deadly Sin 6,Slideument,Its not a document,Our biggest mistake is usi
16、ng every inch of space on a page and filling it up with text, boxes, clipart, charts, footers and the company logo. It becomes a slideument, not a slide.,The slideument is not effective, is not efficient, and it is definitely not pretty.,Presentation Principles,6 Presentation Principles,Design Story,Symphony Empathy Play,Meaning,Presentation Principle 1,Design,Not only function,Design starts at the beginning, not at the end; it is not an afterthought. It is not only about decoration and ornamentation, it is about organizing,
