《战略管理第三讲战略匹配ppt课件》由会员分享，可在线阅读，更多相关《战略管理第三讲战略匹配ppt课件（13页珍藏版）》请在金锄头文库上搜索。
1、第三阱战略匹配VtratejicMatchL内外条件的分粑ClassificationofInternalandExternalConditionsIL“优势Strengths:竞争优势competitiveadvantage+stableandhealthyinternalatmosphere(稳定、健康的条件).T旌多Wyeakncsses:8薯扇二】苔弓【鏖n】pelitivedisadyantages+anunstableandunhealthyinternalatmosphere不稳定的内部条件一、优势和弱势StrengthsandWeaknesses李1.优势Strengths(D
2、)核心兔争力Distinetivecompetency(leverage):Productdesign,lowcosthighefficiency,leadershipinproductinnovation,abilitytoinfluencelegislation,controlofcostand_other,massiveavailabilityofcapitalCRM-customerrelationsmanagement、Pocumples:“Toyotsr-quahty:,Benz一iniage,IBM一service;CocaCola一internationalbrandrecog
3、nition;HP-一innovation;AT<一technologicalexpertise.异发Developingadistinctivecompetency利用Exploitingdistinetivecompetency保护Proteetingdistinetivecompetency1.优势Strengths*(2)穆定器stabilizers:maintenancestrength2Fairwagesandsalaries;goodWorkingconditionsiefficientemployeehiringpPractices,promotionfrom“Within
4、,aclearsenseof-mission,|efficient.Work“flow,availabiiity-of-executivyetrainingprograrmm,effectivesuperior-subordinatecommunicationt.*组织正常运作的必要条件。2.弱势Weaknesses*(D下沉者Sinkers刑。关键点出现大问题,灾难来临。6。largeholeintheshipstructure目。ShoddyWorkmanshipOrdefectivemerchandise;poorcustomerservice;badlocation;disloyale
5、mployees,lackofproductinnovation,poororeditline;lackofleadership翟“andmanaterialsliillsatthecaiporatelevel.*(2)动荡者Destabilizers保证顺*内部权责不清Lackofelearjobdescriptions,Widespanofsupervision,deviationfromthecompany?Spolicyofpromotionfromwithin;poorworkingcondition;inadequateexecutivetrainingprogramt3、如何判断
6、优势和弱势?目F妮糙*1、历史的标准HistoricalCriterion晓翰咸。特定条件下,将现在与过去的绩效进行比较。恩2、竞争的标准CompetitiveCriterion颞;。和第一名相比,处于何种地位。咤3、名义的征准NormativeCfirefiol*“Howthingsoughttobe“insteadofwith“howthingsare“智。与最新的理论研究成果相比。二、机会和威胁OpportunitieSandThreatsincreasesofsupplicrs,abundanceSoflabor;few8overnmentregulations,populationg
7、rowth,culturalchanges,lowerinflation,favorabletechnologicalbreakthroughs,improvedpoliticalrelationsbetweenacoupiryandforeipnnationwithlargemarket巾ceatsDeclineinthesizeofthecustomerbase,cntryofapowerfulcompetitorintotheindustry,decrease训_the_numberofsupplicrs,increaseinthecostofrawmaterialsshortageof
8、labor,greatergovernmentregulations,adverseculturaltrends,higherinflationrates,rccession,higher“unemploymentratesydeteriorationinthepoliticalrclationsbetweentwocountricsandennn1.机会Opportunities*()未李的机会FutureOpportunities余。Earlydetection*(2)现在的机会CurrentOpportunities$-渐进性evolyedopportunities;鼠-元发Esudde
9、ilopporfmmities;*-潜在hiddenopportunities.2威胁Threats(D)未来的威胁FutureThreats(2)现在的威胁CurrentThreats-渐进的evolvedthreats-突发的suddenthreats-湛在的hiddenthreats3.变威胁为机会Turningthreatsto0pportunities决断力EarlyTecognition三、战略匹配StrategiceMatch萼*1.杠杆力Leverage-StrengthstoOpportunities*-Strategicwindow(windowofopportunity)*2.维持力Maintenance-StrengthstoThreats*-maintainorprotecttheirmarketposition(*3.局限力Constraint-Weakmessestoopportunities吴*一-bigSoyertzuentDureaueracyvS.thePrivyatesector*4.脆弱力v】er螭hity_-We僵knessestoThreats
