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1、Unit 3,Group : IE8,This unit involves techniques of products promotion and service performance.,Section A,This passage introduces various techniques of sales promotion and how they can be used effectively.,Budweiser,Budweiser is a 5.0% abv American-style lager introduced in 1876 by Adolphus Busch an
2、d one of the highest selling beers in the United States. It ismade with up to 30% rice is addition to hops and barley malt.Budweiser is produced in various brewerieslocated around the world. Itis a filtered beer availablein draught and packaged forms.,Come on！ Let us drink it！,Thanksgiving Day,The F
3、irst Thanksgiving 1621, oil on canvas by Jean Leon Gerome Ferris (18631930). The painting shows common misconceptions about the event that persist to modern times: Pilgrims did not wear such outfits, and the Wampanoag are dressed in the style of Plains Indians.,Thanksgiving, or Thanksgiving Day, is
4、a holiday celebrated in the United States on the fourth Thursday in November. It has officially been an annual tradition since 1863, when, during the Civil War, President Abraham Lincoln proclaimed a national day of “Thanksgiving and Praise to our beneficent Father who dwelleth in the Heavens“, to b
5、e celebrated on Thursday, November 26.1 As a federal and popular holiday in the U.S., Thanksgiving is one of the major holidays of the year. Together with Christmas and the New Year, Thanksgiving is a part of the broader holiday season.,On July 4th, 1776, the Declaration of Independence was adopted.
6、 Making the United States free from British rule.,More than 200 years have passed since the signing of the Declaration of Independence.,Many towns have parades featuring local policemen, firemen, officials, and often high school bands.,1.Sales promotion consist of those promotional activities other
7、than advertising, personal selling and publicity. As such, any promotional activities that do not fall under the other three activities of the promotion mix are considered sales promotion.(L.13),产品促销是指除广告、个人销售和宣传以外的推销活动。 严格地说，不属于以上三种结合在一起的推销活动都被认为是促销。,translation,Section B,This passage analyzes the
8、customers psychology of transferring the sensation from the package to its products.,Cheskin and color design,Louis Cheskin was a scientific researcher, clinical psychologist, and important marketing innovator. Born in Ukraine on February 17, 1907, he was a one-time Works Progress Administration (WP
9、A) artistic supervisor.He died of a heart attack at Stanford University Hospital on October 10, 1981, age 72.Cheskin spent most of his life investigating how design elements impacted peoples perceptions of value, appeal, and relevance. He also discovered that most people could not resist transferrin
10、g their feelings towards the packaging to the product itself,2. For decades the general arrangement on the label has stayed more or less the same: a horizontal array of tomatoes, surrounded by leaves and highlighted with vertical carrots.(L.4749),数十年来，其标签上的总体布局基本保持不变： 西红柿水平排开，四周绿叶环绕，胡萝卜竖直摆放更显夺目。,tra
11、nslation,Section C,This passage discloses deceptive(迷惑的) maintenance(维护) offered by some sophisticated auto sellers.,3. A manager at another car maker adds that since the factorys service schedule already allows for extreme weather, traffic, dust and other punishing conditions, letting a dealer talk you into more is usually a waste of money.(L.6264),translation,另一制造厂的一位经理指出，厂家的维护手册中已经考虑到极端的气候、交通、尘土等破环性条件，因而，听经销商说服你接受手册以外的维修通常是花冤枉钱。,
