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1、Chapter1DevelopingandmaintainingknowledgeofproductsandserviceChapterObjective1,Definethetermproduct,includingthecore,actualandaugmentedproduct,productline.2.,Explainservicesclassificationsanddiscussthemarketingofservices.Product/nyoyropfniony,whatisproduct?DefinitionAproductisanythingthatcanbeoffere
2、dtoamarketforattention,acquisition,useorconsumptionthatmightsatisfyawantorneed.eItincludesphysicalobjects,services,persons,places,organisationsandideasThelevelofproductsCoreproducteActualproductssAugmentedproductThelevelofproductscont.sCoreproductistheproblem-solvingservicesorcorebenefitsthatconsume
3、rsarereallylookingforwhentheybuyapfoduct4?Thelevelofproductscont.shctualproductisaproductsparts,gua/ityleyelsty/ing,features,brandname,packagingandotherattributesthatcombineiodelivercoreproductbenefitsThelevelofproductscont.sAugmentedproductmeansadditionalconsumerservicesandbenefitsbuiltaroundthecpreandactualproducts.Figure1.1:ThreeLevelsofProduct
