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1、,淄博信息网:,And twittering too,+,lets start here.,you are unique.,is your blog?,A unique blog is more likely to succeed,Reason # 5 (why readers unsubscribe),Too many posts that I see,elsewhere,(Redundant, Repeated or Recycled News),Source: Pro Blogger, 34 reasons why readers unsubscribe from your blog,S
2、uccess = narrowing the,gap,A great blog experiencecombines excellentcontent with conversation+ stimulation. At the endof the day, it shouldconnect curator withcommunity.you,blogs + brands,What kind of brand would,you want to be?,How about these,do you have blog brand?,Are you blogging or representin
3、g your personal+,brand?,how to design a better blog experience.,The 4Cs of blogging,Community,Invest,Your community will only be as good as the amount of effort you put into cultivating one. Get involved.,Listen,Its not about responding to every single commentbut it is about listening and facilitati
4、ng.,Cultivate,Give your community something to think about. Ask their opinions. Dont provide all of the answerslet them fill in the blanks.,Example: including your community,Consistency,Find,Dont know if youve “found your voice”? Then you havent. Youll know the moment you do. And when it happensspea
5、k up.,Write,Talk about the things you care about. Be true to yourself.,Experiment,The Beatles experimented and evolved, yet they were still the one and only Beatles. Experimentjust do it consistently.,Example: sometimes industry, sometimes life,sometimes,and other times,Whatever the topicthe voice s
6、hould be consistent,ClaritySeeYou need to “see” where you want to go even if you dont know how to getthere. Having a definitive vision is everything.CommunicateYour communication and conversation should be clear and articulate.Rambling doesnt make for good conversation.,Vision,visionary,Dont let the
7、 word vision scare you off. It doesnt mean you need to be a geniusyou just need to keep your eyes on the road.,Example: clarity combines vision with agility,“Logic+Emotion exists at the intersection of Marketing, Brand Engagement + Experience Designwhere passive,consumers become active participants.
8、”,Content,Frame,Your content will be as unique as the way you frame it. Dont just reporthave opinions and seek the opinions of others.,Share,People are hungry for knowledge and “know-how”. If you know something, share it.,Serve,Make no mistake. You are in the service industry. If your content offers
9、 no valueneither do you.,Example: aggregating content,one more thing,Stop calling yourself a blogger,Bloggers are one-dimensional.,People arent.,Find your passion,let your passion shape your blog,My passion,for design helps me create a unique blog experienceDesign isnt just aboutmaking something pre
10、tty.Design is about creativeproblem solving.Everything is designed.Marketers need design.Marketers need good design.Good design doesnt alwaysneed marketing.,You,Passion,Conversation,Relationships,Affinity,Dont be a bloggerbe a conversation architect,Dialogue is fueling the “conversation,economy”,and affinity keeps people coming back,People will talk about a unique blog experience. And come back for more.,because good experiences make people happy.,Credit: Adrian Lai,sound familiar?,Lets talk.,
