《知名广告公司运营模式介绍手册ppt培训课件》由会员分享，可在线阅读，更多相关《知名广告公司运营模式介绍手册ppt培训课件（154页珍藏版）》请在金锄头文库上搜索。
1、JSTAR GROUP is an integrate communication group with several subsidiaries in Hong Kong, Guangzhou and Beijing- advertising, PR, TV production, fashion and media. We have created several successful brand marketing and PR legends during the 16 years. The competitive advantage of J Star group is its in
2、tegrate capability and its combination of international system and local execution.,The Super Integrated Group,环渤海经济圈,长三角经济圈,珠三角经济圈,香港,4 Branches,30Supplier networks in Exhibitions,67Model Partners from 67 Countries,416Media Network,JSTAR GROUP is an integrate communication group covering advertisin
3、g, PR, fashion, and TV production.,J STAR GROUP,Benefit Marketing,Star Times PR,Star Film Production.,GREYSTAR PR,Star A & P（GZ 4A）,JStar Group International Co.,Dragon Star Entertainment ( Asia ),HK company, providing oversea service for clients.,One of the Top 50 most creative companies in China b
4、y IMI (GZ 4A),Large cultural and fashion project planning, investing and management.,Co-invested with Grey Worldwide. The only PR company of Grey Worldwide in China. Providing PR retainer service with the international service system and deep understanding of the local culture and resources.,TV comm
5、ercial originality and production.,Corporate marketing, investment and management consultancy.,Marketing cooperation in entertainment,广告代理,公关代理,电视广告制作,营销顾问,时尚产业经营,创意,模特资源,制作,品牌管理,媒介投放,CI管理,VI管理,终端推广,资源整合,媒介关系,时尚,公共事务,政府公关,国际选美赛事,影视投资及推广活动,EMI中国娱乐行销代理,艺人及名人资源提供商,杂志经营,市场调查,拓展渠道,产品定位,营销策略,展览营运,Areas of
6、 Expertise,OUR CLIENTS,Brands we served,OUR STANDPOINT,PR Takes Priority in Advertising,WORD-OF-MOUTH CREAT WAVE,CREATIVE FOCUSING ON BUSINESS,In the name of fashionCreative advertising Creative media Creative platforms .,JSTAR Group Exclusive Resource Platform Its not merely an advertising agency o
7、r PR agency or production house1 + 1 + 1 + ,Internal Companies supporting each other External Unique, controllable resources Government fully support,Effective Resource Management & Cost-Control System,Cost- Control Industry Influence + Accumulative Resources + Professional Teams Cost ControlValue-A
8、dded Service： As an investor and partner in entertainment & media, Jstar would provide more value-added service to our client.,OUR ADVANTAGES,Outstanding Brand Communication& Comprehensive Project Planner,Shuang xi Tibet Century Wedding,08 Shuangxi Century Wedding -A Tour to Taiwan,Recruitment: 1000
9、0/year Click through Rate: 30 mil. Media Exposure: 0.2 mil. Words 200 minutes,MATISSE The Integration of Brands with Celebrities - Star interview for Matisse TV commercial - Matisse National distributor meeting 2007 - Matisse presented: Jacky Cheung Concert Party,Tailor Made Campaign: Guangzhou Hond
10、a & film “Call for Love 2: Love about Fit Lover”.,Film Casting Talent Show Nation wide recruitment for the casting of the film.Distributor attendance: 310Recruitment: 10000Click through Rate: 20 mil.Media Value: 2 mil.,Honda Presents: “CITY” Elites Competition Nation Wide,NISSAN Sales Elite Contests
11、,Regional Qualifying Contests Regional Semifinals Final,Effective News Planning & Execution,Steady and Efficient BMID Execution System,Based on Brand Communication StrategyBuilding Exclusive Promotion Platform with Outside ResourcesMighty and Efficient Promotion Strategy and Execution System,Brand R
12、elevance,Creative Media management,Interaction with Consumers and media,Project Management in Details,Systemic News Planning & Releasing,J Star has a reliable relationship with media. Our media network consists more than 400 journalists and editors. We have build a win-win relationship with media.Ri
13、ch Resources of Media System.We have a profound understanding of the brand strategy system, so our press releases not only satisfy the readers interest, but also convey brand information;Effective CommunicationJ Star has good performance in the press releases: releasing rate no less than 90%, rate o
14、f releasing with theme words no less than 80%. We always do better than required.,As media agency of GRI, fully responsible for its press release and media relation in China.Press Release: 92 (4 months)Features: 17ROI: 5Reach Rate: 164%Reach with theme word: 100%,GRI,Annual PR Agency for Neutrogena,
15、Press Conferences Road shows in Shanghai 、Beijing、Guangzhou Media Releases Press releases: 205 ROI: 4 Reach Rate: 90% Reach Rate with theme word: 90%,News PR for Simple Product Release,Press ConferencePress ReleasePress releases: 40Reach Rate: 100%Reach with theme word: 85%,Product Launch,Product La
16、unch RoadshowPress ReleasePress releases: 40Reach Rate: 95%Reach with theme word: 90%,Wuliangye Commemorative Wine Charity Auction,Press ConferencePress ReleasePress releases: 50Reach Rate: 100%Reach with theme word: 100%,MEDIA PR of CAMUS,President interviewPress ReleasePress releases: 20Reach Rate: 100%Reach with theme word: 100%,Triumph Media PR,Media RelationshipPress ReleasePress releases: 50Reach Rate: 95%Reach with theme word: 90%,
