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1、September 2, 2018,1,Unit 2 Electronic Commerce,September 2, 2018,2, Warm-up Background Information Word Study &Text Analysis The Key to Exercises,September 2, 2018,3,Warm-up Discuss the following questions with your classmates: What are the differences between EC models and traditional business mode
2、ls? Which one do you prefer, traditional models or EC models? Why?,September 2, 2018,4,Background Information 电子商务是一场风靡全世界的革命，改变着我们的交易方式、购物方式甚至思维方式。Internet使电子商务飞速发展，为企业和消费者带来了很多商机 和便利。,September 2, 2018,5,电子商务世界是中国电子商务协会唯一指定会刊，内容全面关注与人们生活工作密不可分的电子商务应用，栏目包括：资讯、评论、封面故事、对话、淘金路（故事、创业、营销）、诚信、支付、企业、安全、硬件
3、、人才、消费、生活等。生动的故事、详实深入的报道，让人们感受到电子商务带来的变革，带领人们走入电子商务时代，帮助人们利用电子商务来挖掘获取商机。,Background Information,September 2, 2018,6,Text AnalysisA Brief Introduction to Electronic Commerce Electronic Commerce and Electronic Business 1 Many people think the term “electronic commerce” (EC) means shopping on the Inter
4、net. However, electronic commerce also includes many other activities, such as businesses trading with other businesses and internal processes that companies use to support their buying, selling, hiring, planning and other activities.(译文),September 2, 2018,7,Text AnalysisSome people use the term “el
5、ectronic business” (EB) when they are talking about electronic commerce in the broader sense. Most people use the terms “electronic commerce” and “electronic business” interchangeably. In this book, the term “electronic commerce” (EC) is used in its broadest sense and includes all business activitie
6、s conducted by electronic data transmission technologies. (译文),September 2, 2018,8,Text AnalysisClassification of ECA common classification of EC is by the types of entities participating in the business processes. (译文) The following types of EC 2 are commonly distinguished.,September 2, 2018,9,Text
7、 Analysis Business-to-business (B2B). All of the participants in B2B EC are either businesses or other organizations. (译文) Most of EC today is of this type. It will become the main trend of EC judging from its development.,September 2, 2018,10,Text AnalysisBusiness-to-consumer (B2C). B2C EC means re
8、tail transactions of products or services from businesses to individual shoppers. (译文) B2C EC is also called e-tailing. This is what most people think EC is about.,September 2, 2018,11,Text Analysis Consumer-to-consumer (C2C). In C2C EC, consumers transact directly with each other. The most common e
9、xample of C2C is online auction. (译文),September 2, 2018,12,Text AnalysisA Brief History of EC 3From a humble beginning in the mid-1990s, EC grew rapidly until 2000, when a major downturn occurred. (译文) Many people saw news and reports about the “dot-com boom” followed by the “dot-com bomb”. During t
10、he 2000 to 2003 period, many industry observers were writing obituaries for EC.,September 2, 2018,13,Text AnalysisJust as the unreasonable expectations for immediate success fueled the high expectations during the boom years, overly gloomy news and reports colored perceptions during this period. (译文
11、) In 2003, the general economy was still in the doldrums, but EC began to show signs of new life. Companies that had survived the downturn were not only seeing growth in sales again, but many of them were showing profits. Although the rapid expansion and high levels of investment of the boom years a
12、re not likely to be repeated, the second wave of EC 4 is well underway. (译文),September 2, 2018,14,Text Analysis Large enterprises dominated the first wave of EC. The second wave of EC includes a large proportion of smaller enterprises. Enabling these enterprises to use EC is a substantial business.
13、(译文) A 5 primarily serves small and medium-sized enterprises (SMEs) and has made great success. Now A is one of the most popular B2B Web sites in the world.,September 2, 2018,15,The Key to Exercises: Reading comprehension 1 (1) F (2) T (3) F (4) F (5) T,September 2, 2018,16,The Key to Exercises: Rea
14、ding comprehension 2(1) In this book, the term “electronic commerce” (EC) is used in its broadest sense and includes all business activities conducted by electronic data transmission technologies.(2) Business-to-Business (B2B); Business-to-Consumer (B2C); Consumer-to-Consumer (C2C).(3) Large enterpr
15、ises dominated the first wave of EC. The second wave of EC includes a large proportion of smaller enterprises.,September 2, 2018,17,The Key to Exercises: Vocabulary A4 B7 C1 D6 E2 F3 G5,September 2, 2018,18,The Key to Exercises: Translation 1 但电子商务还包括很多其它商业活动，例如企业之间的交易活动，企业用以支持采购、销售、招聘、计划以及其他活动的内部业务
16、流程。(2) B2B电子商务的所有参与者都是企业或组织。(3) B2C电子商务是指产品或服务由企业销售给个人。(4)正如互联网繁荣时代因为突然的成功导致不切实际的期望一样，这时的新闻报导的色彩又过分灰暗。(5) 尽管互联网繁荣时代的高速发展和大规模投资的情况不 大可能会再现，电子商务的第二次浪潮还是扑面而来。,September 2, 2018,19,The Key to Exercises: Translation 2(1) shop on the Internet (2) all business activities conducted by electronic data transmission technologies (3) by the types of entities participating in the business processes (4) news and reports about the “dot-com boom” (5) the second wave of EC,
