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1、Major:Marketing and planning majorStudent ID:1005081021Name:林超杰,Boxed Wong Lo Kat,Contents,1、Companybackground12、Product introduction 23、Target marketing 34、Product price 45、Product place 56、Product promotion 6,Company background,history：With a long history as early as the year 1828, Guangzhou Wangl
2、aoji Pharmaceutical Co., Ltd. Advantage： become one of the top 50 national major Traditional Chinese Medicine enterprises, gaining titles such as “Chinas Time-Honored Brand”, “National Advanced Unit”, “Guangdong Model Unit”. It is also a subsidiary company of Guangzhou Pharmaceutical Company Ltd., w
3、hich has gone public in Hong Kong and Shanghai Stock Markets.,Product introduction,Main ingredients: namely the chrysanthemum,honeysuckle, licorice, Prunella,flowers, grass, paniculata,“. Benefits for people:Elimination of heat The colors of the drinksLight yellow,Target marketing,Main Target market
4、ing of Wanglaoji: 7 to 60 years old southern people,Product price,2 RMB for a bottle,Product place,Product place city :Nanning Channel :Supermarket 、Big gear、Shopping mall、Store,Product promotion one,Sales promotion:can use tie-ins way make sweepstakescan try to drinkbuy one get one free,Product pro
5、motion two,Advertising:it is very important to make some print ads.it can make people remember the product .and we can make Web pages and posters.,Product promotion three,Sponsorship:it can sponsorship some activities, such as singing competition、 model competition and skill competition .This can enhance the brand awareness and company image.,谢谢观赏,
