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1、 2007 Cisco Systems, Inc. All rights reserved.Prepared For CMCC Technical Dept Internal Discussion Only.2007 IP NGN Presentation by Kevin Yin1关于运营商转型及其技术方向的一些新思考殷康思科公司亚太区电信下一代网球首席架构师 2007 Cisco Systems, Inc. All rights reserved.Prepared For CMCC Technical Dept Internal Discussion Only.22007 IP NGN P
2、resentations By Kevin Yin内容提供商内容集成商网络运营商终端厂商业务价值链电信融合的市场吸引众多新的竞争者业务提供商 客户有线提供商Tiered InternetPartnership DeliveryIntegrated DeliveryBasic InternetIP AccessAccessDifferentiated AccessVoIPVoIPIPTVIPTV VoDVoDMobileMobile TVTVApplicationsDeliveryAccess 2007 Cisco Systems, Inc. All rights reserved.Prepar
3、ed For CMCC Technical Dept Internal Discussion Only.32007 IP NGN Presentations By Kevin Yin新的商业模式和技术如何为运营商服务?P2P File- SharingWebMusicGamesVoIP VideoApplicationsSP Integrated ApplicationsDrivers for SPs Enhance customer choice, loyalty Increase revenue streams Address innovation concernsPremium WebV
4、oIPMusicGamesVideoCo-opetition ApplicationsDrivers for OTTs Increase application functions Simplify access to digital world Control service through value chainSource: Cisco IBSG, ISD Framework 2007 Cisco Systems, Inc. All rights reserved.Prepared For CMCC Technical Dept Internal Discussion Only.4200
5、7 IP NGN Presentations By Kevin Yin下一代运营商必须考虑的业务与技术架构 Must-Win Battles in both Business & Technical ArchitectureUser PreferenceOTT Provider PreferenceNetwork as platformCustomer experience managementService-delivery advantageNetwork, operations, and process innovationApplication ExperienceService Re
6、levanceNetwork Foundation 2007 Cisco Systems, Inc. All rights reserved.Prepared For CMCC Technical Dept Internal Discussion Only.52007 IP NGN Presentations By Kevin Yin运营商转型的初步探索Finally, convergence of the voice & the data network (great!)SOFTSWITCH/NGN/IMS fundamentally are VoIP !Free calls to othe
7、r VoIP usersReduced toll rates around the world“Fixed phone” mobility (via the IP network)Maybe New devices for phone (IP phones and soft phones)The users perspective: “yet another telephone”Application AdoptionVanilla VoiceSMSMMS 2007 Cisco Systems, Inc. All rights reserved.Prepared For CMCC Techni
8、cal Dept Internal Discussion Only.62007 IP NGN Presentations By Kevin Yin100%高使用率HSD60%低使用率60inDesk- topsLap- topsGaming ConsolesMedia CentersCell-phonesSubtending Viewing AnglesTyping Touch- PadsCOGSFingersPocket SizeSpeedPDAsiPODCamerasTVsPVRsHDTVsTelePresence 网真 2007 Cisco Systems, Inc. All right
9、s reserved.Prepared For CMCC Technical Dept Internal Discussion Only.122007 IP NGN Presentations By Kevin Yin关于应用的开放及开发的思考 2007 Cisco Systems, Inc. All rights reserved.Prepared For CMCC Technical Dept Internal Discussion Only.132007 IP NGN Presentations By Kevin Yin多媒体应用融合的架构Cisco and Partner Value
10、Opportunity# of users201120122009s200520062007on2008libil st li lio mseof2010 2007 Cisco Systems, Inc. All rights reserved.Prepared For CMCC Technical Dept Internal Discussion Only.142007 IP NGN Presentations By Kevin Yin统一通信的进化与演变迁移Migrate扩展Accelerate变革Transform普众Include形成 竞争优势 Competitiveacross th
11、e o business n推动 advantage 商业流程 with UC Extending UCm Fro传统技术的 替代 Legacy replacement无处不在 Extend UC to customers, partnersrs u超越TranscendJitter 抖BBN300k尽力而为Telephone语音250ms 60ms1-5%99.999120bps电信级Television视频流200ms 30ms0.1%99.999500k-20M广播级TelePresence网Cisco100ms 10ms0.05%99.999 Ericsson3-10M Nortel
12、IBM 体验ATTMIT级电信的融合网络必须提高网络品质要求 不同应用对应的不同数量级的QoS要求 2007 Cisco Systems, Inc. All rights reserved.Prepared For CMCC Technical Dept Internal Discussion Only.162007 IP NGN Presentations By Kevin Yin多媒体应用融合的工作远景Web2.0Making a call having application sharing effortlessly available as part of the conversati
13、onKevin YinMaking a call and sharing a file with the other user, simply by right-clicking and choosing “Send To” and selecting the persons nameHolding a conference call with several people and sharing slides or using an electronic whiteboard 2007 Cisco Systems, Inc. All rights reserved.Prepared For
14、CMCC Technical Dept Internal Discussion Only.172007 IP NGN Presentations By Kevin Yin多媒体应用融合的家庭远景 Imagine 2007 Cisco Systems, Inc. All rights reserved.Prepared For CMCC Technical Dept Internal Discussion Only.182007 IP NGN Presentations By Kevin Yin体系架构组成部分 The Multimedia Architectural Components“co
15、ntainer” 多媒体信令容器单元/多媒体集装箱This is the device that represents the user to the network (e.g., a desk phone, mobile phone, or softphone application)Application Protocol Entities (APEs) 应用处理单元These are the applications that register with the container to provide the user with voice, video, and data colla
16、boration capabilitiesService Nodes (SNs)业务处理单元These are the network entities that enable the container to establish communication with a remote entity, facilitate NAT/FW traversal, and provide other network-based servicesApplication Servers (AS) 应用服务器These are elements in the network that provide various services, which might include IPTV, interactive gaming, multipoint conferencing, and so forth 2007 C
