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1、紫荆电 影院成都校园营销 策划推广方案海报设计 培训精品教程海马M5新车试驾 品鉴会活动策划方案海南第一车展策划案Strategic Marketing SuccessStrategic Marketing SuccessMINI紫荆电 影院成都校园营销 策划推广方案海报设计 培训精品教程海马M5新车试驾 品鉴会活动策划方案海南第一车展策划案 2001-Best of the Best: MINI- Most Fun Auto Week Magazine 2001-Car of the Year Car Magazine 紫荆电 影院成都校园营销 策划推广方案海报设计 培训精品教程海马M5新车
2、试驾 品鉴会活动策划方案海南第一车展策划案 2002-Grand Prix Award European Car Magazine 2002-Britains Best Hot Hatch Autocar Magazine 紫荆电 影院成都校园营销 策划推广方案海报设计 培训精品教程海马M5新车试驾 品鉴会活动策划方案海南第一车展策划案 2003-North American Car of the Year Car of the Year Awards 2003-Sporting Car of the Year Auto Express紫荆电 影院成都校园营销 策划推广方案海报设计 培训精品教
3、程海马M5新车试驾 品鉴会活动策划方案海南第一车展策划案 History in a MINI(ute)History in a MINI(ute)Rebuild MINIRebuild MINIGo GlobalGo GlobalInto the FutureInto the Future紫荆电 影院成都校园营销 策划推广方案海报设计 培训精品教程海马M5新车试驾 品鉴会活动策划方案海南第一车展策划案紫荆电 影院成都校园营销 策划推广方案海报设计 培训精品教程海马M5新车试驾 品鉴会活动策划方案海南第一车展策划案紫荆电 影院成都校园营销 策划推广方案海报设计 培训精品教程海马M5新车试驾 品鉴
4、会活动策划方案海南第一车展策划案MINI Product Life Cycle05010015020025030035040019591963196719711975197919831987199119951999YearVolume (000)紫荆电 影院成都校园营销 策划推广方案海报设计 培训精品教程海马M5新车试驾 品鉴会活动策划方案海南第一车展策划案Turning the CornerTurning the CornerServicesIntangiblesCore ProductInsurance WarrantyFunBritish BulldogIndividualityInsp
5、irationRally RacingCollege Graduate ProgramHistoryHeritageValue for MoneyEconomicPersonalityFrom Mini to MINIDesign improvementLets motorFunkyIconLeasingHigh resale valuePayment plansRetail FinancingOptional extrasFocus on Customer serviceWebsiteBrand nameDriving experienceSafety standards紫荆电 影院成都校园
6、营销 策划推广方案海报设计 培训精品教程海马M5新车试驾 品鉴会活动策划方案海南第一车展策划案Lets Mess With Perfection!Lets Mess With Perfection!紫荆电 影院成都校园营销 策划推广方案海报设计 培训精品教程海马M5新车试驾 品鉴会活动策划方案海南第一车展策划案EYE-CATCHING PERFECTLY BALANCED POWER PACKED REFINED 紫荆电 影院成都校园营销 策划推广方案海报设计 培训精品教程海马M5新车试驾 品鉴会活动策划方案海南第一车展策划案 Lets Evolve!Lets Evolve!“And then
7、 theres the fact that its a MINI Cooper S, with everything that stands for in terms of image, build quality, desirability and street cred”. Autocar, Britains best hot hatch, May 2002 紫荆电 影院成都校园营销 策划推广方案海报设计 培训精品教程海马M5新车试驾 品鉴会活动策划方案海南第一车展策划案紫荆电 影院成都校园营销 策划推广方案海报设计 培训精品教程海马M5新车试驾 品鉴会活动策划方案海南第一车展策划案Exc
8、lusiveAvailableLowHighPrice positioningBrand positioning紫荆电 影院成都校园营销 策划推广方案海报设计 培训精品教程海马M5新车试驾 品鉴会活动策划方案海南第一车展策划案ExistingExistingNewNewMarketsProduct/Services Puma MINI Rally Racing Movie Italian Job Global expansion Revival of an icon Clothing Toys Accessories US Market Financial Services Core Valu
9、es Advertising Promotion Warranty紫荆电 影院成都校园营销 策划推广方案海报设计 培训精品教程海马M5新车试驾 品鉴会活动策划方案海南第一车展策划案Lets Motor!Lets Motor!紫荆电 影院成都校园营销 策划推广方案海报设计 培训精品教程海马M5新车试驾 品鉴会活动策划方案海南第一车展策划案紫荆电 影院成都校园营销 策划推广方案海报设计 培训精品教程海马M5新车试驾 品鉴会活动策划方案海南第一车展策划案 Lets Go on Tour!Lets Go on Tour!紫荆电 影院成都校园营销 策划推广方案海报设计 培训精品教程海马M5新车试驾 品鉴
10、会活动策划方案海南第一车展策划案紫荆电 影院成都校园营销 策划推广方案海报设计 培训精品教程海马M5新车试驾 品鉴会活动策划方案海南第一车展策划案Its Love.Its Love.紫荆电 影院成都校园营销 策划推广方案海报设计 培训精品教程海马M5新车试驾 品鉴会活动策划方案海南第一车展策划案Percentage of BMW Sales by Model (2003)18%48%15%5%5%9%0% MINI3 Series5 Series7 SeriesZ4X5Z8 紫荆电 影院成都校园营销 策划推广方案海报设计 培训精品教程海马M5新车试驾 品鉴会活动策划方案海南第一车展策划案 Hi
11、story in a MINI(ute)History in a MINI(ute)Rebuild MINIRebuild MINIGo GlobalGo Global紫荆电 影院成都校园营销 策划推广方案海报设计 培训精品教程海马M5新车试驾 品鉴会活动策划方案海南第一车展策划案FUTUREFUTURE紫荆电 影院成都校园营销 策划推广方案海报设计 培训精品教程海马M5新车试驾 品鉴会活动策划方案海南第一车展策划案Lets Repeat History.Lets Repeat History. Lets stand on the shoulders of giants.Lets stand
12、on the shoulders of giants. Lets carry out legacies.Lets carry out legacies.Lets show some pride.Lets show some pride.Lets be the product of good genes.Lets be the product of good genes. Lets inherit Dads eyes and Moms bonnet.Lets inherit Dads eyes and Moms bonnet.Lets remember who got us here.Lets remember who got us here.Lets inspire generations to come.Lets inspire generations to come. Lets continue in the footsteps ofLets continue in the footsteps of Sir Alec Issigonis and John Cooper.Sir Alec Issigonis and John Cooper.Lets MOTOR!Lets MOTOR!
