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1、Make short-term decisionsPredict long-term tendencyDetect main competitorsCHN Co., LtdCEOCMOCFONONG BEIHUANG WEIDONGCHEN JUNQIAOMake short-term decisionsPredict long-term tendencyDetect main competitorsMake short-term decisions SELLING PRICEMake short-term decisions SELLING PRICEME & RD = SR - C - D
2、E - IRL - NI/(1-t)09 F4160800090026.9%100%15 CHN1006195100015.9%75.9%17 Firefox1288013119810.3%63.4%Net income Selling price ME & RD %Selling amount %Make short-term decisions SELLING PRICEME & RD = SR - C - DE - IRL - NI/(1-t)09 F4160800090026.9%100%15 CHN1006195100015.9%75.9%17 Firefox128801311981
3、0.3%63.4%Net income Selling price ME & RD %Selling amount %ME & RDMake short-term decisions ME & RD02 DSSP10.6%07 TTIsland25.2%09 F426.9%17 Firefox10.3%ME & RD %10% 25%Make short-term decisions ME & RD02 DSSP10.6%07 TTIsland25.2%09 F426.9%17 Firefox10.3%ME & RD %10% 25%PRODUCTIONMake short-term deci
4、sions PRODUCTIONPredict long-term tendencyPredict long-term tendencyQ10SARSPredict long-term tendencyQ10SARSPredict long-term tendencyQ10SARSWasted Capital InvestmentWasted Production CapacityPredict long-term tendencyQ10Wasted Capital InvestmentWasted Production CapacityDetect main competitors= f(
5、E, c1, c2, c3, , c18 )Detect main competitors= f( E, c1, c2, c3, , c18 )ME & RDt = f( DATAt, DEt )DEt = f( CAt, CIt )CIt = f( Q1, Q2, Q3, , Qt+1 )ME & RDDetect main competitorsME & RDt = f( DATAt, DEt )DEt = f( CAt, CIt )CIt = f( Q1, Q2, Q3, , Qt+1 )ME & RDSELLING PRICEFor the profitable:S(PRICEt=2
6、- PRICEt=1) = 109.01For the deficit:S(PRICEt=2 - PRICEt=1) = 150.19Detect main competitors SELLING PRICEFor the profitable:S(PRICEt=2 - PRICEt=1) = 109.01For the deficit:S(PRICEt=2 - PRICEt=1) = 150.1901 Go-go Four86606 TWILIGHT96007 TTIsland99909 F4100013 IM89815 CHN100017 Firefox89818 Banana Pi111
7、1Detect main competitors SELLING PRICEFor the profitable:S(PRICEt=2 - PRICEt=1) = 109.01For the deficit:S(PRICEt=2 - PRICEt=1) = 150.1901 Go-go Four86606 TWILIGHT96007 TTIsland99909 F4100013 IM89815 CHN100017 Firefox89818 Banana Pi1111AVERAGE 966.5Detect main competitorsFor the profitable:S(PRICEt=2
8、 - PRICEt=1) = 109.01For the deficit:S(PRICEt=2 - PRICEt=1) = 150.1901 Go-go Four86606 TWILIGHT96007 TTIsland99909 F4100013 IM89815 CHN100017 Firefox89818 Banana Pi1111AVERAGE 966.5SELLING PRICEDEBTn=1tTAt = E + L = NIt / ROAtLt = TAt -TA = Pt*Qt*t / TATtn=1tNI - TA0Detect main competitors DEBTTAt = E + L = NIt / ROAtTA = Pt*Qt*t / TATtn=1tn=1t Lt = TAt -NI - TA0CAPITAL INVESTMENTn=1tn=1t-1 Ct = NI +CI + Lt + C0Based on ignoring depreciation expense, decrease in inventory and interest expense.Normally, CI 0.5 * CtTHANK YOU.