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1、Unit 4 OrderingThe Definition of an OrdernAn order is a request for the supply of a specific quantity of goods. It may result from the buyers acceptance or confirmation of a firm offer made by the sellers or result from the sellers acceptance or confirmation of a counter-offer made by the buyers. nA
2、n order is considered accepted only when the exporter confirms the order. Steps in OrderingnPlacing an order;nConfirming or declining an order.An order letter should include:nExpress pleasure in receiving the offer;nConfirm the conclusion of the business and point out the full details of article num
3、ber, quantity, specification, quality, unit price, total value, shipment, packing, insurance and terms of payment as agreed upon in preliminary negotiations;nSuggest future business dealings.A reply to the order will include:nExpress appreciation for the order received;nAssure the buyers that the go
4、ods they have ordered will be delivered in compliance with their request. It is also advisable for the sellers to take the opportunity to introduce their other products to the buyers;nClose the letter by expressing willingness to cooperate or suggesting future business dealings.Confirmation of Purch
5、ase nAfter several rounds of correspondence, the buyer and seller reach an agreement and conclude the business. The buyer should make a Confirmation of Purchase with several copies, sending one to the seller for countersign. After signing, the seller returns it to the buyer for the buyers records.A
6、letter exampleDear Sirs,We appreciate your immediate response dated June 20 to our request for a 5% reduction in price and through your full cooperation we have been able to confirm the following order with you at your revised price:“Thirty metric tons of Bitter Apricot Kernels at $1750.00 per metri
7、c ton CFR Qingdao for shipment in August.”Enclosed please find our Purchase Confirmation No.369 in duplicate. Please sign and return one copy for our records as soon as possible.We are arranging for the establishment of the relative letter of credit with the Bank of China, Sweden, and shall let you
8、know by fax as soon as it is opened. As we are in urgent need of the goods, we find it necessary to stress the importance of making punctual shipment within the validity of the L/C. An early shipment would be appreciated. Yours faithfully,*key words:nconfirm the following order with you 确 认向你方订购nE.g
9、. We are pleased to confirm having concluded with you a transaction of 100 metric tons of walnut meat. 我们高兴地确 认已与你方达成一百公吨核桃仁的交易。nWe confirm having accepted your offer on the following terms and conditions: 兹确认 已按下列条款接受你方的报盘：key words:nfor ones records 供某人存档，供存查nfor ones file 供某人存档；供存查nbe on file 存档；
10、归档nHere is our file on the Middle East. 这是我 方关于中东情况的存档资料。key words:norder 订单nfresh order/new orderninitial orderntrial order nrepeat ordernto accept an ordernto confirm an orderkey words:nto cancel an ordernto withdraw an ordernto turn down/decline an ordernto fulfill/execute/carry out an orderLette
11、r example 2Dear Sirs,Reference is made to exchange of correspondences between us, we confirm having purchased from you 1000 sets of Sanyo Brand-model No. 1233 transistor radio on the following terms:Price: US$55.00 per set CIF DalianPacking: in cartons, each containing 10 setsShipment: within 45 day
12、s after receipt of the relevant L/C confirming the dealconfirming the contents of the orderWe trust that you will give special care to the packing of our goods lest they should be damaged in transit.The L/C will be opened in your favor on receipt of your Sales Contract, and we shall advise you of th
13、e shipping marks in the meantime.Emphasis has to be laid on the point that shipment must be made within the validity of the L/C. It may interest you to know that there is a good demand here for transistor radio. If this deal turns out to our entire satisfaction, substantial orders will follow. Yours
14、 faithfully,requesting the seller to give special care to the packingpromising to open the L/C timelyemphasizing the importance of punctual shipmentlooking forward to placing further orderskey words:nreference is made to 提及；涉及；谈及nReference is made to your Sales Contract No. 123 covering our Order No
15、. 321. Please pack the goods and ship it promptly.nWe refer to your Sales Contract No. 123 covering our Order No. 321. Please pack the goods and ship it promptly. 提及你方第 123号销售合同下的我方第321号订单的货 物，请立即包装并发运。key words:nlest conj. 唯恐，免得nWe trust that you will give special care to the packing of the goods,
16、lest they should be damaged. 我们相信你方将对货物的包装 给予特别注意，以免货物受损。ntransit 运输，通(经)过nduring transit 在运输途中Letter example 3Dear sirs,We have received your letter of April 16 and regret that our counteroffer was refused.As your product “bed sheets” is very much appreciated to our local customers and there is a high demand at our market, we are very desirous of concluding this transaction with you. For the purpose of strengthening
