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1、corporatethe corporate objectives for hpprofitcustomer loyaltygrowthmarket leadershipleadership capabilitiesemployee commitmentglobal citizenshipTo provide products, services and solutions of the highest quality and the greatest possible value to our customers, thereby gaining and holding their resp
2、ect and loyalty. Underlying beliefs supporting this objective:Our continued success is dependent on increasing loyalty of our customers. We must listen attentively to customers to truly understand their needs, then take the appropriate action. Competitive total cost of ownership, quality and the way
3、 we do business drives customer loyalty.customer loyaltyTo achieve sufficient profit to finance our company growth, create value for our shareholders, and provide the resources we need to achieve our other corporate objectives. Underlying beliefs supporting this objective: Profit is the responsibili
4、ty of all. Balance of long-term and short- term objectives is key to profitability. Profit allows us to re-invest in new and emerging business opportunities. Profit is highly correlated to generating cash, which brings more flexibility to the business at a lower cost. Profit enables the achievement
5、of our corporate objectives.profitTo grow by continually providing useful and significant products, services and solutions to markets we already serve and to expand into new areas that build on our technologies, competencies and customer interests. Underlying beliefs supporting this objective: There
6、 are more places we can contribute than we will be capable of contributing: we must focus. To be average in the marketplace is not good enough, we play to win. We must be No.1 or No.2 in our chosen fields. market leadershipTo view change in the market as an opportunity to grow; to use our profits an
7、d our ability to develop and produce innovative products, services and solutions that satisfy emerging customer needs. Underlying beliefs supporting this objective: Growth comes from taking smart risks, based on the state of the industry that requires both a conviction in studying the trends, but al
8、so in inducing change in our industry. Our size (and diversity of businesses) gives us an ability to weather economic cycles and turn them to our favor. growthTo help HP employees share in the companys success that they make possible; we provide people with employment opportunities based on performa
9、nce; to create with them a safe, exciting and inclusive work environment that values their diversity and recognizes individual contributions; and to help them gain a sense of satisfaction and accomplishment from their work. Underlying beliefs supporting this objective: HPs performance starts with mo
10、tivated employees; their loyalty is key. We trust our employees to do the right thing and to make a difference. Everyone has something to contribute: Its not about title, level, or tenure. An exciting, stimulating work environment is critical to invention. A diverse workforce gives us a competitive
11、advantage. Employees are responsible for lifelong learning. employee commitmentTo develop leaders at every level who are accountable for achieving business results and exemplifying our values. Underlying beliefs supporting this objective: Leaders inspire, foster collaboration, and turn vision and st
12、rategies into action with focused, clear goals. Effective leaders coach, relay good news and bad, and give feedback that works. Leaders demonstrate self- awareness and a willingness to accept feedback and continuously develop. Leaders speak with one voice and act to eliminate busy work. It is import
13、ant to measure people on the results they achieve against goals they helped to create. leadership capabilityGood citizenship is good business. We live up to our responsibility to society by being an economic, intellectual and social asset to each country and community in which we do business. Underl
14、ying beliefs supporting this objective: The highest standards of honesty and integrity are critical to developing customer and stakeholder loyalty. The betterment of our society is not a job to be left to a few; it is the responsibility to be shared by all. This objective is essential to delivering
15、on the brand promise. global citizenshiphp valueshttp:/ 25, 2002hp valueswe have trust and respect for individuals we are passionate about customers we act with speed and agility we achieve our results through teamwork we deliver meaningful innovation we perform at a high level of achievement and contribution we conduct our business with uncompromising integrity We put the customer first in everything we do and in every decision we make. We create a culture and management process that motivates and empowers employees to act in the best interests of
