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1、管理理論與實務討論 IBM綱要綱要1. 1. 公司簡介公司簡介2. 2. 事業體系事業體系3. 3. 浴火重生浴火重生 Business ConsultingBusiness Consulting IBM IBM vsvs ORACLE: e-Era ORACLE: e-EraIBM IBM 國際商業機器公司企業國際商業機器公司企業如果人們願意思考，世界上所有的問題，如果人們願意思考，世界上所有的問題， 都將迎刃而解！都將迎刃而解！ All the problems of the world could be solved All the problems of the world could
2、 be solved easily if men were only willing to Think! easily if men were only willing to Think! 1911 1911年年1212月，月，IBMIBM董事長董事長Thomas J. Watson SeniorThomas J. Watson SeniorThink = Think = Change the World Change the World 1944, 1944, 開創開創01010101的電腦運算時代的電腦運算時代 1957, 1957, 建立人腦與電腦的溝通橋樑建立人腦與電腦的溝通橋樑 19
3、66, 1966, 推動全球電子產品的蓬勃發展推動全球電子產品的蓬勃發展 1969, 1969, 縮短人類與月球的距離縮短人類與月球的距離 1981, 1981, 促成個人電腦普及化促成個人電腦普及化 1995, 1995, 改變商業世界的遊戲規則改變商業世界的遊戲規則 1997, 1997, 展現化繁為簡的運算實力展現化繁為簡的運算實力 1999, 1999, 挑戰生化科技新領域挑戰生化科技新領域History for IBMHistory for IBM 全球全球164164個國家設有分公司，全球員工約有個國家設有分公司，全球員工約有311,566311,566人人 全世界最大的資訊科技、
4、資訊硬體、資訊服務和資訊全世界最大的資訊科技、資訊硬體、資訊服務和資訊 系統租賃與融資公司。系統租賃與融資公司。 全球最大資訊科技研究機構全球最大資訊科技研究機構 於於6 6個國家設有個國家設有8 8個實驗室個實驗室 2020所研發中心、投資總金額達所研發中心、投資總金額達6060億美元。億美元。 在全球已擁有超過在全球已擁有超過32,00032,000項專利技術。項專利技術。 建置雪梨奧運網站並創下每分鐘建置雪梨奧運網站並創下每分鐘120120萬次點閱率。萬次點閱率。 Current StatusCurrent StatusBusiness UnitBusiness Unit 硬體硬體( (
5、含技術、個人系統及伺服器含技術、個人系統及伺服器) ) 全球服務全球服務 軟體軟體 全球融資及企業投資全球融資及企業投資( (IGF)IGF)Main ProductsMain Products 大型電腦、桌上大型電腦、桌上/ /筆記電腦筆記電腦 工作站、伺服器工作站、伺服器 區域網路設備及配件區域網路設備及配件 半導體半導體 電腦周邊設備電腦周邊設備 軟體、儲存媒體軟體、儲存媒體Consultant & ServiceConsultant & Service 提供整合的電腦資訊技術提供整合的電腦資訊技術 網路系統網路系統 科技、企業諮詢科技、企業諮詢 資訊技術顧問資訊技術顧問 運用先進科技，
6、提供企業運用先進科技，提供企業解決方案解決方案The Business Week The Business Week Global 1000Global 1000 RankCompany NameMarket Value Billions of U.S. dollars1GENERAL ELECTRICU.S. 486.67 2MICROSOFTU.S. 369.10 3EXXON MOBILEU.S. 306.67 4PFIZERU.S. 270.80 5CITIGROUPU.S. 260.80 6WAL-MART STORESU.S. 231.15 7AOL TIME WARNERU.S.
7、 230.48 8ROYAL DUTCH/SHELL GROUPNeth./Britain 216.509BPBritain 199.79 1010IBMIBMU.S. 196.86U.S. 196.86The Best Global Brands The Best Global Brands -BusinessWeekBusinessWeek/ August 6,2001/ August 6,2001 RANKRANKBRANDBRAND2001 2001 BRANDBRAND VALUE VALUE ($BILLIONS)($BILLIONS)1 1COCA-COLACOCA-COLA68
8、.968.92 2MICROSOFTMICROSOFT65.165.13 3IBMIBM52.852.84 4GEGE42.442.45 5NOKIANOKIA35.035.06 6INTELINTEL34.734.77 7DISNEYDISNEY32.632.68 8FORDFORD30.130.19 9McDONALDSMcDONALDS25.325.3 1010AT&TAT&T22.822.8IBM Stock Trend ChartIBM Stock Trend ChartIBM Turning Point in 90IBM Turning Point in 90 IBMs Proud
9、 PC Business?IBMs Proud PC Business? Customer asked for IBM to Sale Product.Customer asked for IBM to Sale Product. How to turning down trend?How to turning down trend?1. Layoff. 1. Layoff.2. Re-engineering. 2. Re-engineering. 3. HR is the best company competition. 3. HR is the best company competit
10、ion.Internal Education. New Comer at least 6 month. Internal Education. New Comer at least 6 month.Customer(Industry Know-How)+IBM(IT Know-How)Customer(Industry Know-How)+IBM(IT Know-How)4. Customer Service Oriented. No Product Constrain. 4. Customer Service Oriented. No Product Constrain.ERP Case.
11、ERP Case.5. Process Running. 5. Process Running.IBM Growth with CustomerIBM Growth with Customer 以客戶為導向、服務至上以客戶為導向、服務至上 客戶服務是一種整合客戶服務是一種整合 客戶服務是一種專業客戶服務是一種專業 客戶服務是一種體貼客戶服務是一種體貼 協助客戶建立競爭優勢協助客戶建立競爭優勢 IBMs MissionIBMs Mission Lead in creation, development, & manufacturing of the Lead in creation, devel
12、opment, & manufacturing of the most advanced information tech. most advanced information tech. (Design)(Design) Translate advanced tech. Into value for our customers Translate advanced tech. Into value for our customers as the world largest information services company. as the world largest informat
13、ion services company. (Customer Value-Added)(Customer Value-Added) Professional worldwide provide Professional worldwide provide expertiseexpertise within within specific industries, specific industries, consultingconsulting, , servicesservices, system , system integrationintegration, and , and solu
14、tionsolution development and development and technical technical supportsupport. .Consulting (1)Consulting (1)IBM Solutions and Consulting70,000 dedicated to solving business problems and providing associated IT strategiesManagement Consulting and Business solutions forspecific client needs Portfoli
15、os of building blockscustomized to a client Industry Infrastructures Embedded SolutionsIBM ServicesConsulting (2)Consulting (2)90,000 dedicated to build, install, Integrate, manage and finance systemApplication Training Integrated solutionsIBM Productsand TechnologiesIBM ResearchConsulting (3)Consulting (3)80,000 creating, developing and Manufacturing advanced Hardware and software technologiesComputers Software-Operating,Collaborative, DBs,System Mgmt Networking Microelectronics Printing and StorageIBM VS ORACLE:IBM VS ORACLE:IT COULD GET BLOOD
