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1、Excelpoint Systems (H.K.) Limited. SEM PPC (Pay-Per-Click) report Baidu April 2016 to Dec 2016 Promote Excelpoint Sysytems (H.K.) Limited. eShop and Corp site via Baidu keywords search and banners placement network. Official campaign starting from 21-April-2016Campaign promotion objectiveBaidu keywo
2、rd advertisement clippingBaidu keyword advertisement clippingBaidu keyword advertisement clippingBaidu keyword advertisement clippingBaidu network banner placement advertisement clippingBaidu network banner placement advertisement clippingBaidu network banner placement advertisement clippingPerforma
3、nce analysisBaidu - Keyword search data (Excelpoint)Baidu SearchHKDHKDHKDMonthTotal adv impressionTotal clicksAvg. ctrAvg. cpc Avg. adv positionCPMTotal spending Apr-16 111,696 1,011 0.91%$2.30 4.20 $20.86$2,329.55 May-16 205,623 3,553 1.73%$2.31 4.13 $39.84$8,192.10 Jun-16 72,281 1,508 2.09%$2.84 2
4、.06 $59.46$4,298.04 Jul-16 63,568 1,149 1.81%$3.07 1.86 $55.51$3,528.40 Aug-16 45,778 757 1.65%$3.08 1.89 $50.96$2,332.62 Sep16- 31,871 515 1.62%$2.35 1.88 $37.95$1,209.36 Oct16- 55,398 985 1.78%$2.92 1.77 $51.91$2,875.84 Nov-16 86,962 1,477 1.70%$3.06 2.03 $51.96$4,518.77 Dec-16 127,761 1,463 1.15%
5、$2.80 1.98 $32.05$4,095.25 Total 800,939 12,418 $33,379.94 Average 88,993 1,380 1.60%$2.752.4 $44.50$3,708.88 Baidu - Keyword search data (Excelchips)Baidu SearchHKDHKDHKDMonthTotal adv impressionTotal clicksAvg. ctrAvg. cpc Avg. adv positionCPMTotal spending Apr-16 202,853 719 0.35%$3.19 5.37 $11.3
6、2$2,296.79 May-16 469,712 2,735 0.58%$2.95 5.75 $17.18$8,071.51 Jun-16 77,211 1,545 2.00%$2.93 2.72 $58.65$4,528.42 Jul-16 60,595 1,187 1.96%$3.21 2.61 $62.81$3,806.00 Aug-16 38,933 716 1.84%$3.25 2.76 $59.75$2,326.06 Sep16- 28,388 494 1.74%$2.92 2.65 $50.79$1,441.79 Oct16- 87,692 1,458 .166%$3.102.
7、60 $51.46$4,512.90 Nov-16 143,685 2,680 1.87%$3.19 2.83 $59.59$8,561.94 Dec-16 143,686 2,782 1.94%$3.17 2.89 $61.37$8,817.48 Total 1,252,755 14,316 $44,362.88 Average 139,195 1,591 1.55%$3.103.4 $48.10$4,929.21 Baidu Network targeting data (Excelchips)Baidu SearchHKDHKDHKDMonthTotal adv impressionTo
8、tal clicksAvg. ctr Avg. cpc CPMTotal spending Apr-16 105,043 656 0.62%$1.84 $11.47$1,204.53 May-16 236,342 1,710 0.72%$2.10 $15.18$3,587.61 Jun-16 224,367 1,035 0.46%$1.77 $8.12$1,822.27 Jul-16 333,942 1,451 0.43%$1.51 $6.58$2,198.14 Aug-16 391,334 2,494 0.64%$1.52 $9.67$3,784.05 Sep16- 85,915 259 0
9、.30%$1.63 $4.92$422.90 Oct-16 319,712 723 0.23%$1.70 $3.84$1,227.94 Nov-16 288,461 533 0.18%$1.86 $3.42$987.95 Dec-16 406,947 630 0.15%$1.85 $2.86$1,162.70 Total 2,392,063 9,491 $16,398.09 Average 265,785 1,055 0.42%$1.75$7.34$1,822.01 Average performance figures - Dec 2016Baidu Keyword (Excelpoint)
10、Baidu Keyword (Excelchips)Average monthly impression88,993 139,195Average monthly clicks 1,3801,591Average monthly CTR1.6%1.55%Average monthly CPCHKD$2.75HKD$3.1Average monthly adv position 2.43.4Average monthly CPMHKD$44.50HKD$48.10Average monthly spendingHKD$ 3,708.88 HKD$4,929.21Keyword - BudgetK
11、eyword - ImpressionKeyword - ClicksKeyword - Avg. CTRKeyword - Avg. CPC (cost-per-click)HKDKeyword - CPM (cost per 1k impression)HKDKeyword - Avg. Adv positionTop 10 impression and click keywordsDec 2016BaiduKeywords No. of impression 1爱普生23,0262微芯科技21,2623epson11,1214三相智能电表7,7255adi6,7816闪迪6,2477an
12、alog5,4618sandisk代理5,3829sandisk4,29310ssc3,533Dec 2016 Top 10 no. of impression keywordsBaiduKeywords No. of impression 1微芯科技17,4112电子元器件采购网10,0893电子元器件网站9,5894电子元器件市场8,8225电子元件批发市场6,1886比较器4,5927电子元器件网上商城4,0378电子元器件批发3,7809运算放大器3,62210adi3,028BaiduKeywords No. of clicks 1sandisk代理1772analog1193闪迪1
13、124三相智能电表785微芯科技516epcos497ssc468qorvo449电子元件公司4310epcos代理38Dec 2016 Top 10 no. of clicks keywordsBaiduKeywords No. of clicks1电子元器件采购网3502电子元器件网站2643微控制器2254电子元件批发市场2065电子元器件市场1626电子元器件网上商城1527比较器978电子元器件网969电子元器件批发9110电子元器件商城88BaiduKeywords Spending (HKD)1sandisk代理480.952analog322.833闪迪263.524三相智能电
14、表187.425epcos166.526ssc150.947电子元件公司139.888微芯科技136.329epcos代理127.3910bourns119.00Dec 2016 Top 10 spending keywordsBaiduKeywords Spending (HKD)1电子元器件采购网1,163.482电子元器件网站884.383电子元件批发市场654.754微控制器527.455电子元器件网上商城519.316电子元器件市场508.397电子元器件网322.628电子元器件批发311.149电子元器件商城283.9410比较器254.00PPC (Pay per click)
15、 breakdown analysis Excelpoint & principalsDec 2016BaiduKeywords Impression1爱普生23.0262微芯科技21.2623epson11.1214adi6.7815闪迪6.2476analog5.4617sandisk代理5.3828sandisk4.2939ssc3.53310qualcomm3.340Dec 2016 Top 10 impression keywordsBaiduKeywords Impression1微芯科技17.4112adi3.0283microchip1.7364analog devices45
16、85analog devices inc3746亚德诺半导体3117hittite2498microchip technology789亚德诺4410adi总代理41BaiduKeywords clicks1sandisk代理1772analog1193闪迪1124微芯科技515epcos496ssc467qorvo448epcos代理389bourns3410mps代理34Dec 2016 Top 10 no. of clicks keywordsBaiduKeywords clicks1微芯科技372adi203microchip134analog devices inc85hittite66analog devices47亚德诺半导体28亚德诺29hittite代理商210microchip technology1BaiduKeywords Spending (HKD)1sandisk代理480.952analog322.833闪迪263.524epcos166.525ssc150.946微芯科技136.327epcos代理127.398bourn
