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1、PPT(2007-2013) 图表制作-完全指南图表 之道Stacked bar graph2135408454Axis TitleAxis TitleSource:Whats the source?Title, Time Period Subtitle100% stacked bar graphAxis TitleAxis TitleSource:Whats the source?Title, Time Period SubtitleColumn 1 Column 2 Column 3 Column 4 Column 5KeyStacked column graph2135408454CAG
2、R 1995-1999Total xx%Axis LabelAxis LabelDataset 5 xx%Dataset 4 xx%Dataset 3 xx%Dataset 2 xx%Dataset 1xx%Source:Whats the source?Title, Time Period Subtitle100% stacked column graphAxis LabelAxis LabelCAGR 1995-1999Dataset 5 xx%Dataset 4 xx%Dataset 3 xx%Dataset 2 xx%Dataset 1xx%Source:Whats the sourc
3、e?Title, Time Period SubtitleWaterfall chart, double stepAxis TitleAxis TitleTitle, Time Period SubtitleDataset 1Dataset 2Source:Whats the source?Tornado chart: back-to-back bar graphsAxis TitleCategory ACategory BCategory CCategory DCategory FAxis TitleCategory ESource:Whats the source?Title, Time
4、Period SubtitleTornado chart: horizontal stacked chartAxis TitleCategory ACategory BCategory CCategory DCategory ECategory FCategory GCategory HSource:Whats the source?Title, Time Period SubtitleCombination line and column graph: dual-axisAxis TitleAxis TitleDataset 1Dataset 2Axis TitleSource:Whats
5、the source?Title, Time Period SubtitleArea graph: data labels insideAxis LabelAxis LabelSource:Whats the source?Title, Time Period SubtitlePie graph: labels on outsideTitle, Time Period Total = xx millionOrder the pieces from largest to smallest, unless some other order is logically more appropriate
6、.In general, the angle of the first slice should be set to zero degrees.Source:Whats the source?Three interlocking circlesLabel 1Label 2Label 3Label ALabel BLabel C Note: You can check “Semi-transparent” in the “More Fill Colors” dialog box to create the overlapping color effect (used on the Label A
7、, B, C section).战略规划的基本框架市场细分客户需求关键成功因素竞争分析市场如何细分？各细分市场的规模、增长率 和毛利率如何？各细分市场的集中度如何？各细分市场的产品生命周期 处于哪个阶段？目标客户群体有哪些独特的需 求？目标客户群体中谁是购买决策 关键人？目标客户群体有什么样的购买 行为？行业中有哪些不同的成功模式？这些模式各自的关键成功因素是 什么？哪个是对我们最有利的成功模式 ？服务、创新还是效率？我们与竞争对手在这些关键因 素上相比有什么优势和劣势？我们要培养什么核心竞争力？我们建立什么样的竞争优势？细分市场定位客户定位价值定位盈利模式产品战略价格战略渠道战略促销战略竞争
8、战略核心竞争力规划战略规划Identifying Buyer Value-Based segments creates the foundation for creating the distribution channel strategy and design.Customer Migration Strategy Plan Implementation Develop Detailed Strategy DesignIdentify Buyer Value Segments What do consumers value? How can we segment consumers bas
9、ed on these values?Develop Conceptual Strategy Design Based on what consumers value, what is our strategic direction? Conceptually, what types of products do we want to offer? Conceptually, what channels do we want consumers to use?Develop Migration Strategy How do we communicate these changes to ou
10、r key stakeholders? How do we prepare our consumers and employees for these changes? How do we actually get to where we want to be? Pilot Plan Roll-Out PlanEstimate Anticipated Customer Behavior To which channels will customers migrate?Develop Product/Pricing Strategy What products should we offer?
11、How should they be priced?Determine Distribution Network How do we change our branch and ATM networks? How many? Where should they be located?Minimize Business Decision Risk How will consumers react? How will this affect our bottom line?Develop Data Mining Opportunities How do we exploit buyer value
12、 insights to better target market segments?Develop Conceptual Strategy DesignUnderstand Value PropositionsiterativeBooz-Ball tables should be clean and organized, all of the same color, and individual circles should not be too largeBreadth and Depth of FunctionalityStrength of ArchitectureAbility to
13、 SupportEase of ImplementationOverall Strength of SolutionACNielsenInformation Resources, Inc.KenosiaInteractive EdgeDemantraMercariRW3 TechGraph Title, Time Period SubtitleHighLowKey:XXX Equity Index = 95Base: All Category users XXX (200) Other brands (100)BeijingShanghaiNorm -71 to +65Norm -71 to
14、+65Note:Each Index Score contrasts to the respective parameters norm; index=100. -Except for the “Involvement Index“ where the norm=0.For all indices, the higher the score the better (more positive).Base: All category users XXX (200)Other brands (100)XXX has the highest Brand Involvement Index, indi
15、cating that category users care about the brand and dont think its easily substitutable- -+0-+- -+0-+XXXDo Ling DuoRui DaSan Quan LingHai Ba Wang- -+0-+- -+0-+Long FengSynear - -+0-+- -+0-+Base: All category users XXX (200)Other brands (100)All the Shanghai only brands have very positive momentum, w
16、ith Synear doing well despite its relatively low usage because of the loyalty of its users and its good price positioning. XXXs momentum is positive but held back by its premium pricing- -0+Brand Image Statements XXXBase: AAAI brand aware (172) Brand users (109) Shanghai (98) Beijing (74)Top 2 box of 7-pt scale%XXXs quality (and premium pricing) is recognised in both citie
