《海大商务英语unit 7 product presentations》由会员分享，可在线阅读，更多相关《海大商务英语unit 7 product presentations（28页珍藏版）》请在金锄头文库上搜索。
1、 Lets talkCompany benefitsBenefits and incentives 1. What is most important to you when choosing a job? Hints: An impressive job title A good salary Flexible working hours Opportunities for promotion Days off and long holidaysCompany benefits Training and staff development A pension Opportunities to
2、 travel Parental leave (亲职假,育婴假) A company carCompany benefits2. Listen to five short recordings. Which of the benefits and incentives in exercise 1 is each person referring to? Speaker 1: a company car Speaker 2: flexible working hours Speaker 3: parental leave Speaker 4: an impressive job title Sp
3、eaker 5: a pensionVocabulary fire engine 消防车 tractor 牵引车，拖拉机 ambulance 救护车 taxi 出租车, 计程车 trailer truck 拖车 sports car 跑车 formula car 方程式赛车, 方程式汽车 mail car 邮车 jeep 吉普车 bloodmobile 血浆车 bumper car 碰撞用汽车 camper 露营车 police car 警车 wrecker 清障车，打捞船Unit 7 Product Presentations A product presentation is an imp
4、ortant part of selling a product to prospective customers. An effective presentation is vital to giving a good first impression of your company and your product.Learning Objectives After completing the lesson, you should be able to: Identify the structure of a product presentation; Develop communica
5、tive skills to:-describe a product;-compare the features of products-ask for information about a product;-make a brief product presentation.Creating a Product PresentationWhat are the points to consider when creating a product presentation? Before you start building presentation, be sure you know th
6、e following information: Objective-Whats the purpose of your presentation? Is it to inform, persuade, or entertain? Target audience-Who are you giving the presentation to? What are their needs and immediate concerns? What are their individual goals?Target presenter- Who will be giving thepresentatio
7、n? Yourself, a salesperson, or a company executive? It is important to have a target audience and a target objective when building the initial presentation. Failure to do so can result in a presentation that doesnt speak to the audience and one that is not focused on their needs.Outline It is import
8、ant to keep your presentation concise, otherwise your point will be drowned out in detail. What does a basic outline for a product presentation consist of? Introduction-Introduce yourself and the main points to be covered by the product presentation. This is where you want to attract your audience a
9、nd tell them what is in it for them. Positioning-Successful products have a unique technology or positioning that sets them apart from other products on the market. You are supposed to introduce this aspect of your product so as to let your audience know how your product is different and why they sh
10、ould listen to the rest of your presentation. Use this as an attention getter. Product description-Clearly describe your product in terms that your audience will understand. It may be helpful to have chart showing the products components. You should give the audience a frame of reference for the fea
11、tures and benefits that they are going to see. Show how the product interfaces with （联系，相互作用）other products or systems they may be using. Examples/successes-At this point in the presentation, your audience should be familiar with your product and why it is different and/or better than other similar
12、products in the market. Closing argument-This is your opportunity for a “call to action”. You should summarize your presentation, reiterate（重申） the points of he presentation, and ask your audience to do something if that is the purpose of your presentation.Before the PresentationBefore a presentatio
13、n, what should you do? Practice your presentation. There is nothing worse than watching a presenter bring up a slide and then try to interpret it as if this is the first time he/ she is seeing it. Give the presentation to a practice audience within the company first before giving it to an external a
14、udience.Other Helpful Hints How to make the product presentation more impressive? Use gestures to make things visual and clear. Use an expressive voice to emphasize points and show your enthusiasm for your product. Always stand, even when you are talking to a small audience. Using highlights or colo
15、urs on charts to emphasize important points. Use controversy- It is sometimes useful to start your presentation with controversial statement to grab your audiences attention. Use metaphors to help with visualization. Make sure you have a smooth verbal transition between slides for a very polished presentation.Part I Warm-up1. Work in pairs. Look at the picture of a digital camera. What might you like to know about it before purchase? And what would you ask the salesperson to find the related informa
