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1、Advertising LanguageWhat is adverting ?Definition: Adverting is the nonpersonal communication of information usually paid for and ususally persuasive in nature about products, services, or ideas by identified sponsors through the various media. 广告，即确定的组织或个人为了一定的目的， 依靠付出费用，由指定的媒体，将产品，服务 或者理念的真实信息传播出去
2、的一种信息交流 活动。 Function of advertisement1. Markeing function2. Communication fuction3.Education Fuction4. Economic Function5. Social FunctionLexical Characteristics of Advertising language 1.word formation Give a Timex to all, to all a good time.This is an ad of watch Timex= Time + Excellent, which foc
3、us on the exactness of the watch. 2.Use Foreign Language to strengthen the effects 3. Few verbs are used.G.N. Leech, English linguist, lists 20 most used verbs in his English in advertising. They are : make, get, give, have, see, buy, come, go, keep, look, need, love, use, feel like,m choose, take,
4、start, taste. 4.Use adjective and the Comparative degree and superlative degree of adjective.The worlds coolest. (Philips CD player)5. Use simple words and spoken languageJust do it. 6. Use Eclipses Take it to the “net”.(Internet )7. Use lots of compound wordsTime-saving ovenThe choice of a new gene
5、ration.The choice of a new generation.新一代的选择。新一代的选择。Pepsi Pepsi 百事可乐百事可乐Obey your thirstObey your thirst服从你的渴望。服从你的渴望。雪碧雪碧SpriteSpriteGood to the last drop.Good to the last drop.滴滴香浓，滴滴香浓， 意犹未尽。意犹未尽。MaxwellMaxwell麦氏咖啡麦氏咖啡Take time to indulgeTake time to indulge尽情享受吧！尽情享受吧！雀巢冰激凌雀巢冰激凌NestleNestleThe t
6、aste is great.The taste is great.味道好极了。味道好极了。雀巢咖啡雀巢咖啡Nestle CafeNestle CafeFresh-up with Seven-up.Fresh-up with Seven-up.提神醒脑，喝七喜。提神醒脑，喝七喜。Seven-upSeven-up七喜七喜Things go better with Coca-cola.Things go better with Coca-cola.饮可口可乐，万事如意饮可口可乐，万事如意 。Coca-colaCoca-cola可口可乐可口可乐As natural as rain.As natural
7、 as rain.HeinekenHeineken喜力喜力如下雨般自然。如下雨般自然。To me,the past is black and whiteTo me,the past is black and white， but the future is always color. but the future is always color. 对我而言，对我而言， 过去平淡无奇；过去平淡无奇； 而未来，却是绚烂缤纷。而未来，却是绚烂缤纷。轩尼诗酒轩尼诗酒HeneezyHeneezyREMY MARTIN XO REMY MARTIN XO Exclusively Fine Champagn
8、e Cognac.Exclusively Fine Champagne Cognac.人头马人头马 一开，一开， 好事自然来好事自然来Remy Martin XORemy Martin XOBehind that healthy smile, Behind that healthy smile, theres a Crest kid.theres a Crest kid.健康笑容来自佳洁士健康笑容来自佳洁士Crest toothpasteCrest toothpaste佳洁士牙膏佳洁士牙膏Connecting people.Connecting people.科技以人为本。科技以人为本。Nok
9、iaNokia诺基亚诺基亚Mosquito bye bye bye.Mosquito bye bye bye.蚊子杀杀杀。蚊子杀杀杀。RadarRadar雷达牌驱虫剂雷达牌驱虫剂The sign of The sign of excellence.excellence.凝聚典雅。凝聚典雅。OMEGAOMEGA欧米茄欧米茄Time is what you make of it.Time is what you make of it.天长地久天长地久SwatchSwatch斯沃奇手表斯沃奇手表A Kodak moment.A Kodak moment.就在柯达一刻就在柯达一刻KodakKodak柯
10、达柯达Focus on life.Focus on life.瞄准生活。瞄准生活。OlympusOlympus奥林巴斯奥林巴斯The new digital eraThe new digital era索尼影碟机索尼影碟机数码新时代。数码新时代。 SonySonyWe leadWe lead Others copy Others copy我们领先，他人仿效。我们领先，他人仿效。理光复印机理光复印机RicohRicohImpossible made possibleImpossible made possible佳能打印机佳能打印机使不可能变为可能。使不可能变为可能。CanonCanonInte
11、lligence everywhere.Intelligence everywhere. 摩托罗拉手机摩托罗拉手机智慧演绎，无处不在。智慧演绎，无处不在。MotorolaMotorolaMake yourself heard.Make yourself heard.理解就是沟通。理解就是沟通。EricssonEricsson爱立信爱立信Quality never goes out of style.Quality never goes out of style.质量与风格共存质量与风格共存 。LevisLevis列维斯（牛仔服装）列维斯（牛仔服装）Lets make things better
12、.Lets make things better.让我们做得更好。让我们做得更好。PhilipsPhilips飞利浦飞利浦Feel the new space.Feel the new space.感受新境界。感受新境界。三星电子三星电子SamsungSamsungTake TOSHIBA, take the world.Take TOSHIBA, take the world. 拥有东芝，拥有世界。拥有东芝，拥有世界。东芝电子东芝电子TOSHIBATOSHIBAIntel InsideIntel Inside给电脑一颗奔腾的给电脑一颗奔腾的“ “芯芯” ”。Intel PentiumInte
13、l Pentium英特尔奔腾英特尔奔腾Kids cant wait.Kids cant wait.不尝不知道，不尝不知道， 苹果真奇妙。苹果真奇妙。 Apple thinks different. Apple thinks different. 苹果电脑，不同凡苹果电脑，不同凡“ “想想” ”。 Apple/MacintoshApple/Macintosh苹果公司苹果公司Were the dot in .com.Were the dot in .com.我们就是网络我们就是网络。Sun Micro-systemSun Micro-system太阳微系统公司太阳微系统公司No business
14、too small, No business too small, no problem too big.no problem too big. 没有不做的小生意，没有不做的小生意， 没有解决不了的大问题。没有解决不了的大问题。IBMIBM公司公司Never Stop Thinking!Never Stop Thinking!探索未来，永无止境探索未来，永无止境! !英飞凌科技公司英飞凌科技公司InfineonInfineon TechnologiesTechnologiesFor the road ahead.For the road ahead.康庄大道康庄大道HondaHonda本田本田
15、Poetry in motionPoetry in motion， dancing close to medancing close to me动态的诗，向我舞近。动态的诗，向我舞近。丰田汽车丰田汽车ToyotaToyotaWhere there is a way Where there is a way for car there is a Toyota.for car there is a Toyota.车到山前必有路，车到山前必有路， 有路必有丰田车有路必有丰田车 Toyota ad.Toyota ad.The relentless pursuit of perfection.The r
16、elentless pursuit of perfection.追求完美永无止境追求完美永无止境LexusLexus凌志汽车凌志汽车We cant forge ahead We cant forge ahead by sticking to existing roads.by sticking to existing roads.开拓进取开拓进取 ，来源于勇于创新。，来源于勇于创新。AudiAudi奥迪汽车奥迪汽车Familiarity breeds contempt.Familiarity breeds contempt.亲不敬，亲不敬， 熟生厌。熟生厌。FordFord福特汽车福特汽车Start aheadStart ahead成功之路，从头开始。成功之路，从头开始。RejoiceRejoice飘柔飘柔A diamond lasts forever. A diamond lasts forever
