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2000 2000 2000 2000 2000 本 Objectives忆 Corporate and division strategic planingBusiness unit planning汪The marketing processProduct level planningThe marketing plan 2000 Prentice Hall提 Market-Oriented StrategicFlanningObjectives Resources 和 Corporate HeaddquartersElii 忆Define the corporate mission忆Establish strategic business units(SBUs)汪Assign resources to SBUs刁Plan new business, downsize olderbusinesses1 The Marketing Plan
